Seo Master present to you: I traded some email with the Maps team and I saw something in a link they sent me that I wasn't familiar with. To best explain this, first load 
this map from Berkeley to Google in a separate browser window. Note in the "End Address" section, the 
Google. Now load this 
map of Sydney and note the label inside the callout. 
If you look at the urls, you'll see a  (text) argument appended to the url. This is a lightweight way of linking to Google maps without touching on the 
maps API. As you can see, you can arbitrary labels to your links like 
this chocolate shop or this 
restaurant. Have fun!2013, By: Seo Master