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1.) Determine Your Needs:

             The first step in figuring out which laptop is right for you is to determine your unique needs. Most students for example would place the emphasis on price, portability, and battery life. In that situation you should look for a laptop with a 14- or 15-inch display. A larger screen means a heavier and bulkier laptop, making it more uncomfortable to carry around. Larger screens also deplete the battery at a much faster rate.

             Home users on the other hand should look for laptops with much larger displays than the traditional 14- or 15-inch screens. As these systems typically stay anchored to your desk, table, or kitchen, perhaps occasionally being moved from room to room, the emphasis should be placed on improving the overall visual experience and performance. A larger number of USB ports (3-4) would also be helpful in order to plug-in, for example, a mouse, digital camera, printer, and external hard drive.

            Business users often need something more rugged; able to withstand the stresses of constant travel. Because of this, a longer warranty plan is much more important. Security is also a concern so a laptop with extra security features is more ideal.

            Determining your unique needs will help narrow down your choices considerably and help make the decision of which laptop to buy much easier.

2.) A Good CPU Is Key:

          The CPU is the most important component of any laptop. Not cutting corners in this department is important if you want a good laptop and a good overall experience. For most users, a dual core processor is the best option. It offers excellent speed and multitasking capabilities with good power consumption. If you're planning to use your laptop to play video games, edit video, or play HD movies, it would be wise to invest in a more powerful processor such as the Intel Core i7.

          Picking the right CPU can be difficult, so do research on the individual processors available to get a better idea of how they will perform with what you're intending to use the laptop for. When it comes to CPUs, you get what you pay for, so use the price as a guide to help you make the decision but keep in mind that the more powerful processors also consume more battery life as well.

3.) Memory Is Very Important:

          As operating systems and programs continue to use more and more memory, this is not an area you want to overlook. If the laptop is running Windows Vista or Windows 7, then 2GB of memory or more is required for good performance. The 32-bit version of Windows XP, Windows Vista, or Windows 7, can only detect up to 4GB of memory and it's recommended that you look for a laptop with that much.

           However, RAM is cheap and easy to install. You can simply buy less in the beginning and add more if you find that the performance is not adequate. Just make sure that the laptop has a slot available to upgrade. For example, a 2GB laptop with 2 DIMM slots might have two 1GB memory sticks. In that situation you would need to throw one of the memory sticks out in order to add more.

4.) Display and Graphics:

             Notebooks now all feature LCD screens (Liquid Crystal Displays) presenting crisp text and reduced eyestrain. These screens display sharper text than standard CRT monitors, but are less capable of displaying well-rendered graphics. If you will be using your notebook for graphics work, it may be worthwhile having a CRT monitor to connect to. Screen sizes for notebooks range from 12.1in to 17in (widescreen). A 15in display or 15.4in widescreen alternative is the most common in notebooks today. Widescreen is quickly becoming more common, partly to accommodate playback of DVDs and also because widescreen proportions make it is more durable.

            On-screen graphics are affected by both the size and type of screen as well as the graphics card. It is reasonably safe to assume that larger displays offer higher on-screen resolution. Screen brightness (measured in nits) is another specification that can vary between makes and models. Brighter screens impact less on eyes and can be more easily read in bright conditions. Some manufacturers have a glossy, reflective coating over the display improving contrast and colours. But, because it increases the reflectivity of the screen, it can show you reflected in the screen. Surface scratches may also show up more readily. Not all LCD screens have the same viewable angle, with some screens not easily viewed from a side angle.

           Graphics performance in laptops is still inferior to that of desktop machines. All graphic controllers easily render 2-D images and if you don't need more from your graphics, then an integrated graphics controller is ample. However, if you want to play the latest 3-D games at a decent resolution and frame rate or you're a CAD designer, then you'll need a discreet graphics controller with a dedicated DDR video memory.

5.) Touch It Before You Buy It:

            These days you tend to find the best prices and deals online. However, before you make the purchase you should try and find a store with the same laptop on display. As with most products, what you see in the advertisement and what you get can be a little different. See if you like the look, shape, and feel in real life as much as in the photos. Do the keys feel nice? Does the screen have problems with glare? Is it heavier or lighter than you expected? Does it feel solid or cheap? You won't be able to answer these questions by looking at a professionally edited advertisement picture so you need to see the product for yourself first hand whenever possible.

6.) Read Reviews Online:

           This is the most important step. Whatever it is that you're looking to buy, you should always get a few opinions from other sources, and the internet is the best place to go. Read a few reviews by going to Google and typing in [laptop name] review and to see what people have to say. Check out customer reviews from the popular online computer retailers like TigerDirect.com, NewEgg.Com, NCIX.com, etc.

           If the reviews give you the green light, then go ahead with the purchase. If you see warning signs then consider yourself lucky to have found out sooner rather than later, and look for something different. Finding little to no information or reviews on a specific laptop is one of the biggest warning signs of all. Unless you like to gamble with your money, you should look for a laptop with some reputation. The last thing you want to do is test out new products at your own expense.

Writing quality online content for your websites can be hard and somehow it often seems impossible to make it sound right.
But don't despair!  There is a simple structure you can follow to make your copy read better and easier for your visitors.

The Big Three:

In essence, giving your online copy a simple structure can set you on your way to content heaven.  This is easy to use and provides great results for minimal fuss.

1. Introduction
2. Main Content
3. Conclusion

And that's it!  Your entire copy will have a beginning, middle and end.  This will help your content appear to be more professional without having an amateur feel to it - which can turn visitors off.

Is that all there is to writing?

Unfortunately, no.  Writing is a craft that requires multiple skills to achieve professional results.  It can take writers years to learn how to write to a high standard,  and there are no shortcuts.  However, this simple structure ensures you will be on the right track.

What should I write about?

Basically, anything you feel your customers/readers would be interested to read related to your business or area of expertise.  Ideas are hard to come by and require hard work to discover the ideas that will be shareable and original.

And that's the key.  Make your online content unique and original.  After all, would you want to read about what you have read a thousand times before?  Probably not.  The same is for your readers.  Keep things topical, current and intriguing.

Whatever you choose to write about, keeping it within the boundaries of a structure will ensure you keep your writing tight, progressive and it will have a purpose.

The big three is a proven method to quickly improve your content with minimal effort.



               Copywriter Christopher Elliott owns Elliott Copywriting, who provides SEO copywriting services to businesses in and around the UK.