MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

Seo Master present to you:

People try to make SEO out to be some complicated thing that only geniuses can understand. Fortunately for us Internet marketers, it's really not all that complicated. When you take away web design, HTML, C++, Wordpress installation and all of that technical stuff, there isn't much to know about SEO except for what Google, Yahoo, Bing MSN and the other search engines love.

So called SEO gurus will try to tell you that the smallest thing on your website is the difference between page 1 and page 100, but that's not the truth at all.

People forget that the Internet is here for people, not SE crawlers, and when you appeal to people you are fulfilling what the spiders want to see on your site. Here are 5 SEO essential to getting your website ranked and to keep it ranked.

1. Constantly Update Content

Content is king, right? So why are there still bloggers out there that think it's okay to update their content once a week? That's ridiculous. If you're going to have a website, you need to treat it like a job. I like to write for my blogs at least once a day if not more.

People want you to give out great information and it's hard to do that in less than 300 words. Google and the other search engines like websites that have longer, unique and more helpful content on their sites. So if you're trying to rank, write a blog article 3-4 times per week and make sure it's over 500 words.

And another thing, if you're going to use scraped content, get The Best Spinner. You can use SpinnerChief, but I think that TBS has a better interface and is more reliable. Whatever you do, get a spinner. Unique content doesn't mean 30%. You want it to be 95-100% and you can't do that with scraped content unless you have a great spinner.

2. Internal Linking

Internal linking is one of the best ways to not only get all of your blog posts indexed, it's great for your readers. When you use internal links, Google and the other SEs will crawl those links, thus indexing the rest of your blog.

When a reader comes to your site and they see that you have provided a link to another article that is relevant to what they were searching for, they will click on it. Since the Penguin updates, you have to watch out for your anchor texts.

Make sure that you're not using the same old anchor text over and over again for your internal and external linking or you're going to get penalized. Make all of your affiliate links nofollow so you get as much link juice out of each individual piece of content.

3. Over Optimization

Yes, I use Traffic Travis and yes I make sure that all of my content is optimized before I publish them. However, I do not go overboard with the optimization.

There are a few things that I do to make sure that none of my articles are going to be flagged as over optimized. The first thing I do is I never add alternate descriptions to my images.

I only go with one description and if the crawlers miss it, too bad. Another thing I like to do is throw in one or two wacky tags to my submissions so they bring down the relevance score.

Sure, I use my keywords in the meta descriptions and I even optimize my H1 and H2 tags, but there are small things about each article that I publish that under optimizes them.

4. Backlinking

So, here's probably the biggest one out there. Yes, I use submission tools like Magic Submitter, SENuke and RankBuilder NEO, but when I'm building 1st, 2nd and even 3rd tier links I make sure that vary the anchor text a lot.

One of the best ways to get your backlinks looking natural is to use words like "click here, link, website, read more, for more information, and get info." This downgrades the backlinks a little bit by anchor text, but does not count against the link juice.

Sure, you won't rank to the top immediately, but you're building links that you want to stay in the index. You can rank with these tools, but you can't shotgun blast everything.

5. Deep Linking

One of the lost arts in SEO is the deep linking technique. When the Panda and Penguin updates rolled out so many websites were hit because every link on the net was to their homepage.

One of the best ways to get ranked is to have links to your blogs with unique anchor texts. I like to run an SENuke blast of my first tier links containing optimized anchor texts of my blog articles. This is a great way to build 2nd tier and even 3rd tier links in a couple of hours.

If you're only linking to your homepages just wait for that email in your webmaster tools. At the very least, you're going to get penalized. Deep link all of your blog articles and then deep link all of those backlinks for awesome results.

If you don't want to go through your site and find all of the URLs, use this free tool from WonderWare to scrape your site. It's also great for building sitemaps. I use it all the time to extract the URLs from my tiered Wordpress, Blogger, Weebly and Blog.com sites.  2013, By: Seo Master

Seo Master present to you: Post by Michelle Levesque, Google Software Engineer

Today we're unveiling the public release of "Testing on the Toilet": one of Google's little secrets that has helped us inspire our developers to write well-tested code. We regularly write flyers about everything from dependency injection to code coverage, and then plaster the bathrooms all over Google with each episode, almost 500 stalls worldwide.

We've decided to share this secret weapon with the rest of the world to spread our passion to other developers, and to provide a fun and easy way to educate yourself (and the rest of your company) about these important tricks and techniques.

We'll be posting episodes on the brand new Google Testing Blog on a regular basis and providing PDFs so you can print them out and put them up in your own bathrooms, hallways, kitchens, moon bases, secret underground fortresses, wherever. Send your photos and stories to TotT@google.com and let us know how Testing on the Toilet is received at your company.

And meanwhile, keep writing those tests.2013, By: Seo Master

Seo Master present to you:

One of our aims of the Google Analytics Data Export API is to provide access to all the data you find in our reporting UI. To that end, we are releasing 127 new dimensions and metrics via the API today!

Some of the powerful new data points are:

• Unique visitors - ga:visitors metric has been updated to support the true number of unique visitors for any date range (instead of the daily unique visitors). It also supports significantly more valid combinations.
• Organic Searches - The number of organic searches within a session.
• 10 new Adwords dimensions - Including Matched Query (what people searched for, not the bid term) and Placement Domain (which site you content ads were running on).
• Search Result Views - The number of times a search result page was viewed.
• 3 Time dimensions - To simplify plotting graphs.

We also included 111 calculated metrics to make it easy to query most common calculations in the reports, such as bounce rate, cost per conversion, and margin. Now, getting calculated metrics is both more convenient and in parity with the calculated metrics in the UI.

You can see a complete list of the new dimensions and metrics in our public changelog.

With all these dimensions and metrics, it can be time consuming to find the values you are looking for. To simplify this, we’re also launching a new interactive dimension and metric search tool. You can use this interactive tool to search for a dimension or metric using its search-as you-type feature. Even more exciting is the ability to easily determine valid dimension-metric combinations just by selecting the dimensions/metrics that you want to request. Here's a screenshot:

We hope that you will find this new tool and additional data useful. As always, we look forward to hearing your feedback, in our developer group.

By Jeetendra Soneja and Ivanna Kartarahardja, Google Analytics API team2013, By: Seo Master