Création des Logiciels de gestion d'Entreprise, Création et référencement des sites web, Réseaux et Maintenance, Conception
Seo Master present to you:
Any website owner would love to be on the first page of Google. But people who have been into Internet marketing can very well tell you that it is not that easy. It requires a lot of effort to accomplish this. The most important thing to do if you wish to achieve this feat is to learn SEO - Search Engine Optimization.
So you are wondering how to get on the first page of Google for any keyword? I can lay down a few very simple steps that can help you get this done. Many of my pages rank on the first page of Google because I use this formula.
The following steps if done judiciously will tell you how to get on the first page of Google for any keyword.
First of all, set up your website on WordPress. For people who do not know what WordPress is, it is a content management solution. You can Google it to find the details. The reason why I am asking you to do this is because optimization is extremely easy on WordPress.
Next, install the platinum SEO plugin. This plugin will give you the option of creating custom meta tags like title, keyword and description. This way each of your pages or, posts will have a unique meta tag and they can all rank for different keywords.
Next, do the following in each of the pages or, posts that you create-
Ensure that you have a keyword density of around 3.5%. Keyword density is the frequency of keywords used per 100 words in you page. There are a lot of websites that can help you do it. You can search for them on Google.
Create an h1, h2 and h3 tag each with you keyword in it.
Create a link to another page on the same website with the keyword as the anchor text.
Bolden one occurrence of your keyword on your page.
Underline one occurrence of your keyword on your page.
Italicize one occurrence of your keyword on your page.
Ensure your first sentence has your keyword in it.
Ensure that your last sentence has your keyword in it.
One you have completed all this, publish your page or, post and bookmark it with the major social media sites.
In 24-48 hours of completion of all this your website will be indexed and in less than 2-3 days you should see you pages on the first page of Google.
You can do this right now for free.
Go to Google’s Keyword tool. (We also use Market Samurai. You can sign up for a free trial here)
Enter a phrase you think your customers might type to find you. For example, let’s say you sell lemonade in New York City. If people are looking to buy lemonade in New York City, they may type in ‘lemonade in NYC’.
So if you type that in to the keyword tool, you will get some other terms Google thinks is related to ‘lemonade in NYC’.
You will see a long list of terms, some of which are relevant to selling lemonade in NYC, some that are not. You simply pick the words and terms that show the most monthly traffic.
The next step is to find how many other websites are competing to be on page 1 for that term. The free way of doing this step is to simply take the term you like and put it into Google in quotations. Underneath the search results you will see how many other pages are competing.
Any term with 100,000 competing pages or less can be moved to page 1 in three months or less (with a couple more steps)
We repeat this process of finding great search terms with high searches and low competition over and over. Then, we make sure that your website mentions these terms.
Our next step is to coordinate with the person who manages your website, and let them know about all the keywords we will be targeting. They can then make sure the on-page SEO is done correctly. (Don’t worry, if they don’t know how to do this, we’ll show them.)
If you clicked on that, you will notice it simply links back to our homepage. What you clicked is the backlink and the word ‘great backlink‘ is the anchor text.
2013, By: Seo MasterSo you are wondering how to get on the first page of Google for any keyword? I can lay down a few very simple steps that can help you get this done. Many of my pages rank on the first page of Google because I use this formula.
The following steps if done judiciously will tell you how to get on the first page of Google for any keyword.
First of all, set up your website on WordPress. For people who do not know what WordPress is, it is a content management solution. You can Google it to find the details. The reason why I am asking you to do this is because optimization is extremely easy on WordPress.
Next, install the platinum SEO plugin. This plugin will give you the option of creating custom meta tags like title, keyword and description. This way each of your pages or, posts will have a unique meta tag and they can all rank for different keywords.
Next, do the following in each of the pages or, posts that you create-
Ensure that you have a keyword density of around 3.5%. Keyword density is the frequency of keywords used per 100 words in you page. There are a lot of websites that can help you do it. You can search for them on Google.
Create an h1, h2 and h3 tag each with you keyword in it.
Create a link to another page on the same website with the keyword as the anchor text.
Bolden one occurrence of your keyword on your page.
Underline one occurrence of your keyword on your page.
Italicize one occurrence of your keyword on your page.
Ensure your first sentence has your keyword in it.
Ensure that your last sentence has your keyword in it.
One you have completed all this, publish your page or, post and bookmark it with the major social media sites.
In 24-48 hours of completion of all this your website will be indexed and in less than 2-3 days you should see you pages on the first page of Google.
Another way:
There are 3 big steps to Search Engine Optimization.
- Keyword research. Potential customers are typing certain words into Google to find your service or product. What are those words?
- On Page SEO. Make sure that your current website mentions your keywords.
- Off Page SEO. Make sure that other websites mention your website.
First we do keyword research.
A lot of research. Keywords are the backbone of how to get a website on the first page of Google, so this step is mondo-important.You can do this right now for free.
Go to Google’s Keyword tool. (We also use Market Samurai. You can sign up for a free trial here)
Enter a phrase you think your customers might type to find you. For example, let’s say you sell lemonade in New York City. If people are looking to buy lemonade in New York City, they may type in ‘lemonade in NYC’.
So if you type that in to the keyword tool, you will get some other terms Google thinks is related to ‘lemonade in NYC’.
You will see a long list of terms, some of which are relevant to selling lemonade in NYC, some that are not. You simply pick the words and terms that show the most monthly traffic.
The next step is to find how many other websites are competing to be on page 1 for that term. The free way of doing this step is to simply take the term you like and put it into Google in quotations. Underneath the search results you will see how many other pages are competing.
Any term with 100,000 competing pages or less can be moved to page 1 in three months or less (with a couple more steps)
We repeat this process of finding great search terms with high searches and low competition over and over. Then, we make sure that your website mentions these terms.
Next is on-page SEO.
After all, if you would like to be found for ‘lemonade NYC’ but your site only talks about ‘coffee in NYC’ there is no reason for Google to think you also sell lemonade.Our next step is to coordinate with the person who manages your website, and let them know about all the keywords we will be targeting. They can then make sure the on-page SEO is done correctly. (Don’t worry, if they don’t know how to do this, we’ll show them.)
Finally, we find other websites that are similar to our client’s site and get backlinks.
Here is an example of a great backlink.If you clicked on that, you will notice it simply links back to our homepage. What you clicked is the backlink and the word ‘great backlink‘ is the anchor text.
Seo Master present to you: Recently one of my reader asked a question about the CPC he receives for each click from adsense. He is getting around 0.01$ per click (yes, its very low). He asked me to check his blog for some suggestions. I found out the possible reasons for low CPC. In this post, let me explain simple tips on how to increase Adsense CPC.
You must try the possible methods to increase the CPC in Adsense to maximize the revenue. Increasing the CTR also will help, but when CPC is low with high CTR, still there will be less earnings.
For example, instead of getting 10 clicks at 0.02$ CPC ( 10 x 0.02$ = 0.2$), try to get 2 clicks at 0.50$ CPC which is 2 x 0.50$ = 1$, much better isn’t it?. So, your CTR is less ( 10 to 2), but final earning is much better ( 0.2$ to 1$) because of good CPC ( 0.02$ to 0.5$). I hope you got my point.
See Also,
How to find high paying keywords for Google Adsense
This doesn’t mean, you have to write only about high paying keywords. Getting search engine traffic to high paying keywords is very difficult since it will have more competition.
You write what you know and like to write, but keep in mind about high paying keywords and include them in few places.
Also, you have think about the potential advertisers and competition of the topic you write. Let’s say you are writing about free stuff, then you may possibly get less CPC, because none of the advertisers will pay high payout for free stuff which they can’t sell. Keep in mind!, each advertiser who is advertising though Google (Adwords) which display as Adsense ads in our blogs, need our visitors to their product page and convert them to sale, registration, or any action.
Here are the few reasons,
If your articles are too short and not having rich keywords, then Google will struggle to show relevant, high paying, and interested ads for the visitors. At the end, you get clicks but no earnings because of low paying, non relevant and some times public ads too.
How this helps in increasing Adsense CPC?
So, the next question is, is your header ad getting good CTR? here is the clash. When your ad block inside content is getting good clicks (higher CTR) than header ad, but still Google will server good ads in header. So you are wasting some of the possible clicks here.
To fix this issues, Google suggests to ad your important ad slot inside div tag, which is explained clearly in Google help page here. Adsense robots will serve highly quality ads to the block with div tag no matter where it is located in HTML code. Use div tag to the good performing block which you decided by custom channels in early step.
In long term plan, make sure Adsense ads are look like advertisements in your website and your visitors are interested and clicking ads to visit advertisers page purposely. Do not blend too much with your theme and expect some accident clicks. You can’t survive with accident, fraud and quick browser closing clicks in long term with Google adsense. This definitely effects the CPC, when your blog visitors converted well by advertisers with quality clicks, then you may get quality high paying ads.
There are few more techniques available to increase Adsense CPC, I think it will be useful once your blog started generating good traffic. I will publish them later in this blog. Stay tuned.
Believe me, a blog or website need time to generate reasonable income from Adsense. It’s not easy, but very much possible. The reader on mine, who contacted me, is having one month old with good traffic and by average he get 4 clicks per day which is very impressive. But it will take some time to earn stable income with Adsense.
Here is the real example, when I look back one year ago exactly on March 2010, my monthly earning was 33.59$.
Here is the current earning exactly after one year, around 550$ monthly with same single Blog.
How I Did?
Feel free to drop comments and keep visiting Technology Bangladesh for more information.2013, By: Seo Master
CPC is ‘Cost Per Click’ in average. Let’s say, you get 0.02$ for one click and 1$ for another click, so your average CPC is (0.02$ + 1$ )/2 = 0.51$. CPC is a another factor in Adsense to decide the performance along with eCPM (Effective Cost Per Mile) and CTR (Click Through Rate).What is Adsense CPC?
You must try the possible methods to increase the CPC in Adsense to maximize the revenue. Increasing the CTR also will help, but when CPC is low with high CTR, still there will be less earnings.
For example, instead of getting 10 clicks at 0.02$ CPC ( 10 x 0.02$ = 0.2$), try to get 2 clicks at 0.50$ CPC which is 2 x 0.50$ = 1$, much better isn’t it?. So, your CTR is less ( 10 to 2), but final earning is much better ( 0.2$ to 1$) because of good CPC ( 0.02$ to 0.5$). I hope you got my point.
Let’s See How to Increase Adsense CPC
1) Concentrate on Keywords, niche and topicNot all types on content shows the same types of ads. Advertisers pay(bid) more money on particular keywords which will pay good CPC. You must find out the high paying keywords for your blog topic and write about or include them in your blog posts. Google Adsense robots scan your content before display ads, if they find the valuable keywords and useful content, then Google will serve high quality ads.
See Also,
How to find high paying keywords for Google Adsense
This doesn’t mean, you have to write only about high paying keywords. Getting search engine traffic to high paying keywords is very difficult since it will have more competition.
You write what you know and like to write, but keep in mind about high paying keywords and include them in few places.
Also, you have think about the potential advertisers and competition of the topic you write. Let’s say you are writing about free stuff, then you may possibly get less CPC, because none of the advertisers will pay high payout for free stuff which they can’t sell. Keep in mind!, each advertiser who is advertising though Google (Adwords) which display as Adsense ads in our blogs, need our visitors to their product page and convert them to sale, registration, or any action.
2) Enable Image and Text Ads.Some people do not like image, Rich media ads in their blog posts, because they expect adsense ads to show like a link (text link). In my experience, image and multi media ads works well in all the places. If you have Text only ads, make them to image and text. You can see the different in next two weeks. I experimented several times and several places, then decided image and text ads works well. Google highly recommends Image and Text ads.
Here are the few reasons,
- Image ads are likely to be clicked (High CTR)
- All famous advertisers and product owners like to show their brands and products as an image or rich media, so this might bring quality ads and good CPC.
- Only one image ad can be shown at a time instead of showing 3 to 4 text ads. This may possibly a good CPC ad.
- More advertisers will target your ad slots directly if you allow image and text ads though Adwords or Google Ad Planner.
3) Too many Ads – Less CPCAre you using all three adsense ad blocks? if yes,is it balancing your each post content?. I recommend to use all three ad blocks if your blog posts are long enough to accommodate these slots and with valuable keywords available to feed Google adsense robots.
If your articles are too short and not having rich keywords, then Google will struggle to show relevant, high paying, and interested ads for the visitors. At the end, you get clicks but no earnings because of low paying, non relevant and some times public ads too.
4) Monitor your Higher CTR Ad with Custom ChannelsChannels are very important here. This gives the clear idea of which Ad slot is performing well, measure CPC, eCPM , CTR and earnings of particular ad block. Create custom channels for each ad slot in your blog and monitor the performance for two weeks.
How this helps in increasing Adsense CPC?
- Remove the low performing Ad slot from your blog ( Decide by CTR and final earnings) for testing purpose. Now, Google may serve better ads to other two ad slots which is performing well, so your earnings will increase.
- Go to Next point.
5) First Ad unit in HTML Code Serves better adsYou may have one ad in header and other one inside post content, which ad will load first in your blog page? Obviously the ad in header, because that is at the first place in HTML code. Normally Google servers quality and high paying ads to first ad slot in a webpage, so in this example, it will be the header ad.
So, the next question is, is your header ad getting good CTR? here is the clash. When your ad block inside content is getting good clicks (higher CTR) than header ad, but still Google will server good ads in header. So you are wasting some of the possible clicks here.
To fix this issues, Google suggests to ad your important ad slot inside div tag, which is explained clearly in Google help page here. Adsense robots will serve highly quality ads to the block with div tag no matter where it is located in HTML code. Use div tag to the good performing block which you decided by custom channels in early step.
6) Reduce Accident, Fraud and Useless ClicksDon’t think you can make good money by clicking your ads from different IPs, ask your friends to click and anything like it. Google is very smart to find out these types of clicks and they will ban your account. Also, just clicking ads and closing the advertisers’ page immediately will be notified to Google. Google is much concern about their advertisers also, if your all clicks work like that without any benefits to advertisers what they expect, then Google might put your website in lower place where low quality ads will be served.
In long term plan, make sure Adsense ads are look like advertisements in your website and your visitors are interested and clicking ads to visit advertisers page purposely. Do not blend too much with your theme and expect some accident clicks. You can’t survive with accident, fraud and quick browser closing clicks in long term with Google adsense. This definitely effects the CPC, when your blog visitors converted well by advertisers with quality clicks, then you may get quality high paying ads.
There are few more techniques available to increase Adsense CPC, I think it will be useful once your blog started generating good traffic. I will publish them later in this blog. Stay tuned.
Believe me, a blog or website need time to generate reasonable income from Adsense. It’s not easy, but very much possible. The reader on mine, who contacted me, is having one month old with good traffic and by average he get 4 clicks per day which is very impressive. But it will take some time to earn stable income with Adsense.
Here is the real example, when I look back one year ago exactly on March 2010, my monthly earning was 33.59$.
Here is the current earning exactly after one year, around 550$ monthly with same single Blog.
How I Did?
- Keep producing content
- Write for you and your readers
- Generate good traffic from search engines
- Don’t’ put all ads in one place
- Don’t try all money making methods at a time
- Experiment the ad positions and colors but don’t over do it again and again
- Finally don’t motivate your self in blogging only for money.
Feel free to drop comments and keep visiting Technology Bangladesh for more information.2013, By: Seo Master
Seo Master present to you: If you are using Google adsense in your blog as a monetizing method, then you must be aware of high paying keywords. Every keyword is not paying the same amount for each clicks. Therefor, it’s advisable to find and insert high paying keywords in your blog or posts. Let me show in this post how to find high paying keywords for adsense.
The simple and free tool we can use for this purpose is , Google keyword tool. It’s a free product for adsense users. Google keyword tool is not designed for publishers like us, it’s designed for advertisers who are looking to advertise through Google adwords. But, as publishers and bloggers we can utilize this product to find the high paying keyword for adsense.
Ok, lets go with an example.
If you are planning to write a post about “Webhosting”, go to Google keyword tools and enter the keyword phrase.
Some filter options are available under Advanced options.
Once you press the Search button, it will list out the keywords related to search term. The fields are easy to understand.
If you still can’t find the very suitable keyword for ‘Webhosting’, this can be filtered by Match Types in left side.
Remove the ‘Board’ type and select either Exact or Phrase.
‘Exact’ will bring the more relevant keyword for your search term.
“Phrase” will bring the same search term text in keywords.
But, we are here to get the high paying keyword related to ‘Webhosting’, so first do not not change any filter types under Match Types.
The first result screen in Google keyword tool doesn’t show the Estimated Avg CPC ( which decides the value of keyword), we have to enable this column by doing following steps.
Click on columns in right side of menu bar and select the Estimated Avg CPC.
For example if my main keyword for this ad campaign is ‘webhosting’, then I have to bid (pay) more than Estimated Avg CPC for ‘webhosting’ keyword for a click to beat the competitors. So, my ads will be displayed in Google’s first search result (Search results related to webhosting), top blogs and blog posts related to ‘webhosting’.
So, obviously high Estimated Avg CPC means, high pay out for publishers also if we get the correct ads.
Now click on Estimated Avg CPC column to sort the filed.
Here you have to understand something clearly and select the correct keyword.
If you want to find the competition for specific keyword as a blogger, then just simply type this keyword in Google and see the number of search results found.
The arrow mark I showed next to Competition column will give more ideas on this keyword about trend and history from Google Insights. It’s another handy tool for bloggers to find out the good keyword and niche for a blog or post.
You should be very smart to select the correct high paying keyword. If you select the high searched keyword, then it will have more competition. Getting in to Google’s first page for this keyword is not at all an easy task.
In this example, I would prefer to write about ‘ Top web hosting’. Its having high paying keyword with good search history.
But unfortunately, its having more competition with 140,000,000 results (as of today). so I don’t think I can beat them.
In this case, I follow my own way to utilize this high paying keyword to monetize my blog posts with adsense.
I will write that technique in coming days.
Feel free to drop your comments and suggestion about these steps.
Are you using Google keyword tool for your daily blogging activity? and how much do you trust this free service?2013, By: Seo Master
The simple and free tool we can use for this purpose is , Google keyword tool. It’s a free product for adsense users. Google keyword tool is not designed for publishers like us, it’s designed for advertisers who are looking to advertise through Google adwords. But, as publishers and bloggers we can utilize this product to find the high paying keyword for adsense.
Ok, lets go with an example.
If you are planning to write a post about “Webhosting”, go to Google keyword tools and enter the keyword phrase.
Some filter options are available under Advanced options.
Once you press the Search button, it will list out the keywords related to search term. The fields are easy to understand.
If you still can’t find the very suitable keyword for ‘Webhosting’, this can be filtered by Match Types in left side.
Remove the ‘Board’ type and select either Exact or Phrase.
‘Exact’ will bring the more relevant keyword for your search term.
“Phrase” will bring the same search term text in keywords.
But, we are here to get the high paying keyword related to ‘Webhosting’, so first do not not change any filter types under Match Types.
The first result screen in Google keyword tool doesn’t show the Estimated Avg CPC ( which decides the value of keyword), we have to enable this column by doing following steps.
Click on columns in right side of menu bar and select the Estimated Avg CPC.
What is Estimated Avg CPC?
As I said earlier, this tool is for advertisers. If I’m a advertiser and want to advertise my product or service through Google adwords, then I have to select some keyword for each ad slots.For example if my main keyword for this ad campaign is ‘webhosting’, then I have to bid (pay) more than Estimated Avg CPC for ‘webhosting’ keyword for a click to beat the competitors. So, my ads will be displayed in Google’s first search result (Search results related to webhosting), top blogs and blog posts related to ‘webhosting’.
So, obviously high Estimated Avg CPC means, high pay out for publishers also if we get the correct ads.
Now click on Estimated Avg CPC column to sort the filed.
Here you have to understand something clearly and select the correct keyword.
Competition
Again this is not for us, this means the competition between advertisers, there are more advertisers bidding and advertising on this keyword.If you want to find the competition for specific keyword as a blogger, then just simply type this keyword in Google and see the number of search results found.
The arrow mark I showed next to Competition column will give more ideas on this keyword about trend and history from Google Insights. It’s another handy tool for bloggers to find out the good keyword and niche for a blog or post.
Global and Local Searches
This should be considered too. If you target only high paying keyword but no one is searching that, then its pointless and you can’t make any money from adsense.You should be very smart to select the correct high paying keyword. If you select the high searched keyword, then it will have more competition. Getting in to Google’s first page for this keyword is not at all an easy task.
In this example, I would prefer to write about ‘ Top web hosting’. Its having high paying keyword with good search history.
But unfortunately, its having more competition with 140,000,000 results (as of today). so I don’t think I can beat them.
In this case, I follow my own way to utilize this high paying keyword to monetize my blog posts with adsense.
I will write that technique in coming days.
Feel free to drop your comments and suggestion about these steps.
Are you using Google keyword tool for your daily blogging activity? and how much do you trust this free service?2013, By: Seo Master