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Seo Master present to you: Are you complaining about low adsense earning and CPC even when your blog is having good traffic?, read this small guide. Earlier I published an article on how to increase the adsense CPC, but here is one more important factor you must consider to increase the earning.
The post content size is very important to get relevant and high quality adsense ads. We must understand that our readers will click on ads which are related to the article and information they are looking for. For example if your article is discussing about ‘money management’, then your readers do not want to see ‘wordpress webhosting’ adsense ads inside the content. But, sometimes Google shows these types of ads too even though they are the best ad serving company. That is not the problem with Google, it can be an issue with your content.
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Normally, when your post page loads with adsense ad codes, adsense robots scan the content (matching the keywords in their system) and show the relevant ads. Therefore, if your article is not having enough words (useful keywords) to feed the adsense robots, then surely its going to show some non relevant ads.
Few things can happen when Adsense robots struggle to find enough content.
1) Display non relevant ads.
2) Display public ads ( Any clicks on these ads will not generate income to you)
3) Sometimes blank space too.

OK, let me explain with a small example.
Lets assume you have inserted three adsense ad blocks with the size of 336×286 (with only text ads) in your each post/pages. Most of the time, each 336×286 ad will try to display 4 ads ( normally when text ads are enabled).
So, in this case 12 text ads should appear and you are hoping these ads should be relevant and high CPC!!.  Now, look at your article size, is that enough to feed adsense robots to fetch 12 relevant ads? Think about that.
Even writing 200 to 300 words article will not be enough in this example. Importantly, adsense is looking for keywords which advertisers are targeting not just any words.
For example,
“ I like to complete my college studies, so I can get a good job to earn money and study more’
The above sentence may not fetch quality ads, since it is not having high value keywords (where most of the advertisers will be competing).
Try this sentence,
“I like to complete my engineering college studies which I’m doing at one of the top college in London. So, I can get high salary engineering job and study advanced PhD in Air craft engineering.”
(This is just an example, do not find any mistakes Smile )

You can see the second sentence which says the same thing, but with different keywords. I have mentioned the keywords in bold letters and possibly advertisers will be advertising their products (college, courses..etc.) on them. The second sentence is slightly longer then first one and definitely it will get more quality Google adsense ads.
Check my earlier guide on how to find high paying keywords for adsense.
Remember, you DO NOT need to write your each sentence and paragraphs like this considering high paying keywords. Then it will end up as ‘Keyword stuffing’ and your normal readers will be irritated to read these type of sentences everywhere in the article. So, you have to balance everything, including,
1) Normal human readers.
2) The keyword you are targeting to get search engine traffic ( SEO keyword)
3) The keywords you are targeting to get high paying (CPC) adsense ads.

So, finally when you consider above there points in your article and balance each properly without alarming human readers, SEO robots and adsense robots, then definitely your article will be more than 500 to 600 words.

I hope this small article makes sense to get some ideas on getting relevant and high paying adsense ads to increase the revenue. I shared here what I follow most of the time and quite succeeded too.
After Google started to consider ‘best user experience’ in each blog pages, you have to make sure you are not over doing anything extra which will put you in trouble.
Technology Bangladesh 2013, By: Seo Master
Seo Master present to you:
Any website owner would love to be on the first page of Google. But people who have been into Internet marketing can very well tell you that it is not that easy. It requires a lot of effort to accomplish this. The most important thing to do if you wish to achieve this feat is to learn SEO - Search Engine Optimization.

So you are wondering how to get on the first page of Google for any keyword? I can lay down a few very simple steps that can help you get this done. Many of my pages rank on the first page of Google because I use this formula.

The following steps if done judiciously will tell you how to get on the first page of Google for any keyword.

First of all, set up your website on WordPress. For people who do not know what WordPress is, it is a content management solution. You can Google it to find the details. The reason why I am asking you to do this is because optimization is extremely easy on WordPress.

Next, install the platinum SEO plugin. This plugin will give you the option of creating custom meta tags like title, keyword and description. This way each of your pages or, posts will have a unique meta tag and they can all rank for different keywords.

Next, do the following in each of the pages or, posts that you create-


Ensure that you have a keyword density of around 3.5%. Keyword density is the frequency of keywords used per 100 words in you page. There are a lot of websites that can help you do it. You can search for them on Google.
Create an h1, h2 and h3 tag each with you keyword in it.
Create a link to another page on the same website with the keyword as the anchor text.
Bolden one occurrence of your keyword on your page.
Underline one occurrence of your keyword on your page.
Italicize one occurrence of your keyword on your page.
Ensure your first sentence has your keyword in it.
Ensure that your last sentence has your keyword in it.

One you have completed all this, publish your page or, post and bookmark it with the major social media sites.

In 24-48 hours of completion of all this your website will be indexed and in less than 2-3 days you should see you pages on the first page of Google.



Another way:
There are 3 big steps to Search Engine Optimization.
  1. Keyword research. Potential customers are typing certain words into Google to find your service or product. What are those words?
  2. On Page SEO. Make sure that your current website mentions your keywords.
  3. Off Page SEO. Make sure that other websites mention your website.

First we do keyword research.

A lot of research. Keywords are the backbone of how to get a website on the first page of Google, so this step is mondo-important.
You can do this right now for free.
Go to Google’s Keyword tool. (We also use Market Samurai. You can sign up for a free trial here)
Enter a phrase you think your customers might type to find you. For example, let’s say you sell lemonade in New York City. If people are looking to buy lemonade in New York City, they may type in ‘lemonade in NYC’.
So if you type that in to the keyword tool, you will get some other terms Google thinks is related to ‘lemonade in NYC’.
You will see a long list of terms, some of which are relevant to selling lemonade in NYC, some that are not. You simply pick the words and terms that show the most monthly traffic.
The next step is to find how many other websites are competing to be on page 1 for that term. The free way of doing this step is to simply take the term you like and put it into Google in quotations. Underneath the search results you will see how many other pages are competing.

Any term with 100,000 competing pages or less can be moved to page 1 in three months or less (with a couple more steps)
We repeat this process of finding great search terms with high searches and low competition over and over. Then, we make sure that your website mentions these terms.

Next is on-page SEO.

After all, if you would like to be found for ‘lemonade NYC’ but your site only talks about ‘coffee in NYC’ there is no reason for Google to think you also sell lemonade.
Our next step is to coordinate with the person who manages your website, and let them know about all the keywords we will be targeting. They can then make sure the on-page SEO is done correctly. (Don’t worry, if they don’t know how to do this, we’ll show them.)

Finally, we find other websites that are similar to our client’s site and get backlinks.

Here is an example of a great backlink.
If you clicked on that, you will notice it simply links back to our homepage. What you clicked is the backlink and the word ‘great backlink‘ is the anchor text.

2013, By: Seo Master
Seo Master present to you: Recently one of my reader asked a question about the CPC he receives for each click from adsense. He is getting around 0.01$ per click (yes, its very low). He asked me to check his blog for some suggestions. I found out the possible reasons for low CPC. In this post, let me explain simple tips on how to increase Adsense CPC.
Increase Adsense CPC

What is Adsense CPC?

CPC is ‘Cost Per Click’ in average. Let’s say, you get 0.02$ for one click and 1$ for another click, so your average CPC is (0.02$ + 1$ )/2 =  0.51$. CPC is a another factor in Adsense to decide the performance along with eCPM (Effective Cost Per Mile) and CTR (Click Through Rate).
You must try the possible methods to increase the CPC in Adsense to maximize the revenue. Increasing the CTR also will help, but when CPC is low with high CTR, still there will be less earnings.
For example, instead of getting 10 clicks at 0.02$ CPC ( 10 x 0.02$ = 0.2$), try to get 2 clicks at 0.50$ CPC which is 2 x 0.50$ = 1$, much better isn’t it?. So, your CTR is less ( 10 to 2), but final earning is much better ( 0.2$ to 1$) because of good CPC ( 0.02$ to 0.5$). I hope you got my point.

Let’s See How to Increase Adsense CPC


1) Concentrate on Keywords, niche and topic
Not all types on content shows the same types of ads. Advertisers pay(bid) more money on particular keywords which will pay good CPC. You must find out the high paying keywords for your blog topic and write about or include them in your blog posts. Google Adsense robots scan your content before display ads, if they find the valuable keywords and useful content, then Google will serve high quality ads.
See Also,
How to find high paying keywords for Google Adsense
This doesn’t mean, you have to write only about high paying keywords. Getting search engine traffic to high paying keywords is very difficult since it will have more competition.
You write what you know and like to write, but keep in mind about high paying keywords and include them in few places.
Also, you have think about the potential advertisers and competition of the topic you write. Let’s say you are writing about free stuff, then you may possibly get less CPC, because none of the advertisers will pay high payout for free stuff which they can’t sell. Keep in mind!, each advertiser who is advertising though Google (Adwords) which display as Adsense ads in our blogs, need our visitors to their product page and convert them to sale, registration, or any action.

2) Enable Image and Text Ads.
Some people do not like image, Rich media ads in their blog posts, because they expect adsense ads to show like a link (text link). In my experience, image and multi media  ads works well in all the places. If you have Text only ads, make them to image and text. You can see the different in next two weeks. I experimented several times and several places, then decided image and text ads works well. Google highly recommends Image and Text ads.
Here are the few reasons,
  • Image ads are likely to be clicked (High CTR)
  • All famous advertisers and product owners like to show their brands and products as an image or rich media, so this might bring quality ads and good CPC.
  • Only one image ad can be shown at a time instead of showing 3 to 4 text ads. This may possibly a good CPC ad.
  • More advertisers will target your ad slots directly if you allow image and text ads though Adwords or Google Ad Planner.

3) Too many Ads – Less CPC
Are you using all three adsense ad blocks? if yes,is it balancing your each post content?. I recommend to use all three ad blocks if your blog posts are long enough to accommodate these slots and with valuable keywords available to feed Google adsense robots.
If your articles are too short and not having rich keywords, then Google will struggle to show relevant, high paying, and interested ads for the visitors. At the end, you get clicks but no earnings because of low paying, non relevant and some times public ads too.

4) Monitor your Higher CTR Ad with Custom Channels
Channels are very important here. This gives the clear idea of which Ad slot is performing well, measure CPC, eCPM , CTR and earnings of particular ad block. Create custom channels for each ad slot in your blog and monitor the performance for  two weeks.
How this helps in increasing Adsense CPC?
  • Remove the low performing Ad slot from your blog ( Decide by CTR and final earnings) for testing purpose. Now, Google may serve better ads to other two ad slots which is performing well, so your earnings will increase.
  • Go to Next point.
5) First Ad unit in HTML Code Serves better ads
You may have one ad in header and other one inside post content, which ad will load first in your blog page? Obviously  the ad in header, because that is at the first place in HTML code. Normally Google servers quality and high paying ads to first ad slot in a webpage, so in this example, it will be the header ad.
So, the next question is, is your header ad getting good CTR? here is the clash. When your ad block inside content is getting good clicks (higher CTR) than header ad, but still Google will server good ads in header. So you are wasting some of the possible clicks here.
To fix this issues, Google suggests to ad your important ad slot inside div tag, which is explained clearly in Google help page here. Adsense robots will serve highly quality ads to the block with div tag no matter where it is located in HTML code. Use div tag to the good performing block which you decided by custom channels in early step.

6) Reduce Accident, Fraud and Useless Clicks
Don’t think you can make good money by clicking your ads from different IPs, ask your friends to click and anything like it. Google is very smart to find out these types of clicks and they will ban your account. Also, just clicking ads and closing the advertisers’ page immediately will be notified to Google. Google is much concern about their advertisers also, if your all clicks work like that without any benefits to advertisers what they expect, then Google might put your website in lower place where low quality ads will be served.
In long term plan, make sure Adsense ads are look like advertisements in your website and your visitors are interested and clicking ads to visit advertisers page purposely. Do not blend too much with your theme and expect some accident clicks. You can’t survive with accident, fraud and quick browser closing clicks in long term with Google adsense. This definitely effects the CPC, when your blog visitors converted well by advertisers with quality clicks, then you may get quality high paying ads.

There are few more techniques available to increase Adsense CPC, I think it will be useful once your blog started generating good traffic. I will publish them later in this blog. Stay tuned.
Believe me, a blog or website need time to generate reasonable income from Adsense. It’s not easy, but very much possible. The reader on mine, who contacted me, is having one month old with good traffic and by average he get 4 clicks per day which is very impressive. But it will take some time to earn stable income with Adsense.
Here is the real example, when I look back one year ago exactly on March 2010, my monthly earning was 33.59$.
How to Increase Adsense CPC
Here is the current earning exactly after one year, around 550$ monthly with same single Blog.
How to Increase Adsense CPC
How I Did?
  • Keep producing content
  • Write for you and your readers
  • Generate good traffic from search engines
  • Don’t’ put all ads in one place
  • Don’t try all money making methods at a time
  • Experiment the ad positions and colors but don’t over do it again and again
  • Finally don’t motivate your self in blogging only for money.
Be a good bloggers to your readers, other bloggers and yourself – you can be a successful blogger in short time.
Feel free to drop comments and keep visiting Technology Bangladesh for more information.2013, By: Seo Master
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