Création des Logiciels de gestion d'Entreprise, Création et référencement des sites web, Réseaux et Maintenance, Conception
Seo Master present to you: 
What is Google AdSense?
Google AdSense is a free program run by Google that allows you to display Google adverts on your blog/website and pays you everytime someone clicks on one of these ads. Just submit your blog to Google for approval and after your content has been approved, you are ready to place AdSense ads on your website. But beware, Google AdSense doesn't approve any sites! According to AdSense policy you are not allowed to do the following things:
1) Do not click on your own AdSense ads by any way.
2) Do not increase AdSense ad impressions with some automating tools.
3) Don’t ask others to click on your ads.
4) Don’t alter the AdSense code other than fonts and colors.
5) Don’t put AdSense code on adult or prohibited content.
Some basic optimization tips can double your AdSense revenue, so i've added a list of some of the best Google Adsense Tips and Tricks for making more money from the Google Adsense program.
Tips to Increase Google AdSense Earnings
1) Place the Adsense ads above the main fold that user can see your ad units without scrolling down on your site. This will increase your Ads Click Through Rate (CTR)
Because browsers and screen sizes vary, Google has created a nice tool that allows you to enter any URL, and check whether you've implemented your ads above the fold.
2) The best performing ad units for AdSense are:
250×250 Square
160×600 wide skyscraper
336×280 large rectangle
300×250 medium rectangle
Use them wisely. I suggest you to place 250 x 250 size ad units at the top of every post and align it at the right or left side of the post content. The 160×600 ad format can easily fit in the sidebar of your blogger blog.
3) You can use the following “heat map” provided by Google to analyze other top performing ad placement slots. You should concentrate on the areas with darker orange color which represents the hot spots of the ads slots. (see in the image below)
4) Text ads are good for the first Google Ad unit. I also recommend you to place a 300×250 unit in the sidebar (or somewhere below the fold) – these generally serve CPM based ads and will help you monetize visits from places like Digg and StumbleUpon.
5) Ads placed in-between the content can also perform well. If you have small posts then put ads at the top of the page content. If you have big post then ad units placed at the bottom or middle of the post.
6) Do not use borders to your text ads or use them wisely.
7) To blend, choose the colors that match with the colors of your website: for example if your site background is black, you will put the same background for your Adsense ads. If your links are blue, then select the color blue for Adsense links. If your titles are red, then make your Adsense block titles red.
8) To complement, use colors that already exist on your site, but don't match the background and borders exactly where the ads are placed.
9) To contrast, choose colors that stand out against the background of your site. Contrasting is recommended only for sites with dark background, so we suggest using an ad style with white background, white borders, and blue titles. (google hints)
10) Use link units near the site navigation bar. The main advantages of this placement, are that they can perform well and you don't need too much Ad space on your site. This way, your site looks clean and also, your visitors will be annoyed.
11) Study your keywords and the target ads to these keywords. Usually, Google Adsense crawler searches for the first or second paragraph to target ads to that page so don't forget to add your page-targeted keywords at the beginning of your post.
12) MFA (made for AdSense) sites are websites created around AdSense keywords, and often, these are poor quality sites with little or no original content. Use Allow and block ads feature to block low paying or irrelevant ads showing on your site. And be careful when you're doing this, sometimes one ad unit can give you $0.01 in one country and $1 in other country.
13) Use Google Adsense ad preview tool to view what ads are showing on your site.
14) Many times you can earn you more AdSense revenue from Image search engines than with the regular web traffic. Upload good quality images and use text captions with alt tags to make sure that blog images rank good in Image Search results.
15) Add a search box at the top left region of your blog and use the word "search" in the submit button otherwise visitors might be confused and might not notice it. If you use a second search box, put it at the bottom of your pages.
If you have any other suggestions, write a comment below.
Good luck!2013, By: Seo Master
What is Google AdSense? Google AdSense is a free program run by Google that allows you to display Google adverts on your blog/website and pays you everytime someone clicks on one of these ads. Just submit your blog to Google for approval and after your content has been approved, you are ready to place AdSense ads on your website. But beware, Google AdSense doesn't approve any sites! According to AdSense policy you are not allowed to do the following things:
1) Do not click on your own AdSense ads by any way.
2) Do not increase AdSense ad impressions with some automating tools.
3) Don’t ask others to click on your ads.
4) Don’t alter the AdSense code other than fonts and colors.
5) Don’t put AdSense code on adult or prohibited content.
Some basic optimization tips can double your AdSense revenue, so i've added a list of some of the best Google Adsense Tips and Tricks for making more money from the Google Adsense program.
Tips to Increase Google AdSense Earnings
1) Place the Adsense ads above the main fold that user can see your ad units without scrolling down on your site. This will increase your Ads Click Through Rate (CTR)
Because browsers and screen sizes vary, Google has created a nice tool that allows you to enter any URL, and check whether you've implemented your ads above the fold.
2) The best performing ad units for AdSense are:
250×250 Square
160×600 wide skyscraper
336×280 large rectangle
300×250 medium rectangle
Use them wisely. I suggest you to place 250 x 250 size ad units at the top of every post and align it at the right or left side of the post content. The 160×600 ad format can easily fit in the sidebar of your blogger blog.
3) You can use the following “heat map” provided by Google to analyze other top performing ad placement slots. You should concentrate on the areas with darker orange color which represents the hot spots of the ads slots. (see in the image below)
4) Text ads are good for the first Google Ad unit. I also recommend you to place a 300×250 unit in the sidebar (or somewhere below the fold) – these generally serve CPM based ads and will help you monetize visits from places like Digg and StumbleUpon.
5) Ads placed in-between the content can also perform well. If you have small posts then put ads at the top of the page content. If you have big post then ad units placed at the bottom or middle of the post.
6) Do not use borders to your text ads or use them wisely.
7) To blend, choose the colors that match with the colors of your website: for example if your site background is black, you will put the same background for your Adsense ads. If your links are blue, then select the color blue for Adsense links. If your titles are red, then make your Adsense block titles red.
8) To complement, use colors that already exist on your site, but don't match the background and borders exactly where the ads are placed.
9) To contrast, choose colors that stand out against the background of your site. Contrasting is recommended only for sites with dark background, so we suggest using an ad style with white background, white borders, and blue titles. (google hints)
10) Use link units near the site navigation bar. The main advantages of this placement, are that they can perform well and you don't need too much Ad space on your site. This way, your site looks clean and also, your visitors will be annoyed.
11) Study your keywords and the target ads to these keywords. Usually, Google Adsense crawler searches for the first or second paragraph to target ads to that page so don't forget to add your page-targeted keywords at the beginning of your post.
12) MFA (made for AdSense) sites are websites created around AdSense keywords, and often, these are poor quality sites with little or no original content. Use Allow and block ads feature to block low paying or irrelevant ads showing on your site. And be careful when you're doing this, sometimes one ad unit can give you $0.01 in one country and $1 in other country.
13) Use Google Adsense ad preview tool to view what ads are showing on your site.
14) Many times you can earn you more AdSense revenue from Image search engines than with the regular web traffic. Upload good quality images and use text captions with alt tags to make sure that blog images rank good in Image Search results.
15) Add a search box at the top left region of your blog and use the word "search" in the submit button otherwise visitors might be confused and might not notice it. If you use a second search box, put it at the bottom of your pages.
If you have any other suggestions, write a comment below.
Good luck!2013, By: Seo Master
Seo Master present to you:
1. Tools are simple to provide and maintain. One of the challenges many organizations experience is maintaining an increasingly complex IT infrastructure. Even smaller organizations still have to provide their employees with e-mail, office productivity tools, and all the other capabilities required by the modern knowledge worker.
2013, By: Seo Master
Web 2.0: Benefits & Considerations
They support collaboration across time and space.
They are easily accessible and easy to use.
Many people already have a comfort level using them.
They are low-cost (sometimes even free).
They do not require much IT support.
They have very little “downtime.”
Because they are inexpensive and easy to use, there is little risk in trying them.
Organizations will move faster or slower to Web 2.0 depending on their regulatory environment and tolerance for risk. But they are moving toward the technology – for a number of reasons.
They support collaboration across time and space.
They are easily accessible and easy to use.
Many people already have a comfort level using them.
They are low-cost (sometimes even free).
They do not require much IT support.
They have very little “downtime.”
Because they are inexpensive and easy to use, there is little risk in trying them.
Organizations will move faster or slower to Web 2.0 depending on their regulatory environment and tolerance for risk. But they are moving toward the technology – for a number of reasons.
1. Tools are simple to provide and maintain. One of the challenges many organizations experience is maintaining an increasingly complex IT infrastructure. Even smaller organizations still have to provide their employees with e-mail, office productivity tools, and all the other capabilities required by the modern knowledge worker.
2. They have little downtime. The next benefit is a bit counterintuitive and may not be applicable for the largest, most sophisticated organizations. But for the rest, uptime is a major issue. Most Web 2.0 tools simply don’t have downtime. Gmail has been in the news lately because it has experienced several outages; then again, it provides more than 7 GB of storage each to some 50 million users worldwide.
3. They are low-cost. The previous two points lead to a third, which is perhaps the most important benefit of Web 2.0 tools. These tools are a fraction of the cost to provide and even lower cost to maintain. Granted, they generally include fewer capabilities, but some organizations see that as an additional benefit.
4. It takes little effort to make them productive. Another benefit of Web 2.0 is the ability to fail. What this means is that when an organization selects an enterprise software application, the cost and the effort to implement it generally demand that it be used by everyone in the organization, even when it comes with a steep learning curve and even when it isn’t necessarily the right tool for every usage.
5. They facilitate collaboration. Finally, one of the most significant benefits of using Web 2.0 tools is how well they facilitate collaboration. Collaborating through e-mail and attachments is the norm for many organizations. Everyone has e-mailed to a group of people a message with an attachment for review.
Seo Master present to you:
2013, By: Seo Master
There seems to be a big confusion between Sitemaps and a HTML site map for those new to websites. We are going to run through what each is and what they are used for today to try and undo the confusion.
First of all, notice the spelling of each. Sitemaps vs site map.
Sitemaps are XML files. They are meant for search bots and computer programs that understand the Sitemaps protocol (standard). Not all bots that roam the net understand the Sitemaps protocol. The 3 big players in the search industry do, Google, Bing and Yahoo! along with some others.
A site map on the other hand is a regular web page that humans, assistive technology and all search bots can read. It uses regular (X)HTML coding to present the information.
Sitemaps
What are Sitemaps?
Here is the description from sitemaps.org (the site about Sitemaps):
In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.What are Sitemaps – sitemaps.org
The description goes on to say:
Web crawlers usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support Sitemaps to pick up all URLs in the Sitemap and learn about those URLs using the associated metadata. Using the Sitemap protocol does not guarantee that web pages are included in search engines, but provides hints for web crawlers to do a better job of crawling your site.
Notice where the text has been bolded?
Web crawlers usually discover pages from links within the site and from other sites.
That means your pages are found by the web crawlers (also known as search bots and spiders) through your internal linking and by finding links to your pages on other sites.
The first part is simple, build your internal linking structure so all search bots can find pages on the site other than the page they entered on. There is no guarantee a search bot or a human is going to arrive on the home page of your site. They can arrive on any page of the site through a search or from an incoming link somewhere.
The second part, incoming links, you can help along by having great content that ranks in the search results and then the word spreads that your site has fantastic content through organic links. There are other ways to get incoming links but that is for another post.
Using the Sitemap protocol does not guarantee that web pages are included in search engines..
When a person with a new site asks how to get their site indexed an bunch of people will say to create a Sitemap and submit it to Google, Bing and Yahoo!. That is a misconception. The bolded text above clearly states that submtting a Sitemap does not guarantee the site or it’s pages will be included by the search engines which support the Sitemaps protocol (not all do).
Google themselves clearly state this also:
Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google’s normal crawling process….…Google doesn’t guarantee that we’ll crawl or index all of your URLs.About Sitemaps – Google Webmaster Tools Help
When Should I Use Sitemaps?A small site doesn’t really need to use Sitemaps unless you are selling something and want to get your merchandise listed in a merchant/product search site that supports it as the file to feed your product information to their site.
Here is what Google says about when using Sitemaps is useful:
Sitemaps are particularly helpful if:
- Your site has dynamic content.
- Your site has pages that aren’t easily discovered by Googlebot during the crawl process—for example, pages featuring rich AJAX or images.
- Your site is new and has few links to it. (Googlebot crawls the web by following links from one page to another, so if your site isn’t well linked, it may be hard for us to discover it.)
- Your site has a large archive of content pages that are not well linked to each other, or are not linked at all.
About Sitemaps – Google Webmaster Tools HelpYa, I know, Google listed if you have a new site it might help but remember, using Sitemaps does not guarantee your pages will be indexed.So lets look at site maps and how they work.(X)HTML Site Maps
What is an (X)HTML Site Map?
An (X)HTML site map is a regular web page that can be read by any bot roaming the net, by those using assitive technology to surf the net and by regular web surfers.The (X)HTML site map contains links to pages on your site. If you have a large site, you would list the main pages (e.g. category pages) of the site which takes you to a sub site map with links to pages within that category. For a small site, just one site map will be fine.For search engine optimization and usability purposes, include a short description of what the person will see when they click the link. This will also help prevent your site map looking like a link farm page (page of just links).Again for search engine optimization and usability purposes, a link to your site map should be included on each and every page. Remember, a bot or human can arrive on any page of your site so you want to make it easy for them to find their way around the site to discover other pages. Also remember, web crawlers find page through links so a site map is like a directory to the site with links for the web crawlers to follow.When Should I Use a Site Map?
On every site! As already explained, a site map is accessible to everyone, human and bots. There are all kinds of bots roaming the net. Ones for directories, ones looking for reference sites to add to their site, all kinds! You can earn some free organic links just by providing a site map.Ok not every site needs a site map to start with. If you are starting out small with 2, 3 or 4 pages a site map might be overkill at the beginning but plan for where the link will go in the future. As your site expands you can distroy the usability of your design by adding too many links to the navigation. Also too many links on a page compared to actual content can turn your pages into what looks like a link farm/spammy page.For people who have accessibility challenges and those who just plain got lost on your site, a site map is a savour. They can just go to the site map to find where they want to go next on your site.Which Should I do First? A Sitemap or a Site Map?
The site map! It’s the easiest to do and provides the most initial benefits: accessiblity, search engine optimization and usability.But everyone says to do a Sitemap!Well, even Matt Cutts, Google Spam Department Engineer says to do your site map first:Sitemaps vs Site Map
When deciding which is better for your site, using Sitemaps or a site map, think beyond the search bots. You should always build your site for people first so that would include creating a site map first.Later on, if your site gets really big or you decide to add your merchandise to a shopping search site, then tackle creating Sitemaps.Submitting a Sitemap to the search engines is no guarantee that your pages will be indexed any faster than if you did not have one.All it takes to attract the search bots is an incoming link from somewhere that gets visited by the search bots regularly which links to your site. The bot will find your site map and explore the rest of your site way quicker than you sitting around fretting and waiting for Google to review and index your Sitemap.