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Seo Master present to you:
Theft of personal data is a rising phenomenon and seems to be growing as technology further progresses. What’s more, businesses and organizations are equally affected by this menace. Despite having in place data security measures, individuals and organizations can still fall victim to data thieves. So why is your data so important to these e-criminals? The answer is simple; your data can be used clear-out your bank account, or worse, steal your identity to commit fraud and other criminal activities.

There are many mistakes organizations and individuals can make which can lead to theft of their data. Taking simple measures can certainly safeguard your data from potential theft. The following is a list of things you need to be aware of in-order to protect yourself.

Shred your paper work:

            If you decide to discard any documents, such as credit statements, bank statements, utility bills and other related information, then you need to make it a habit to shred such documents every time you decide to throw them out.  More than often, Dumpster-divers will often go through your pile of garbage seeking out un-shredded statements containing bits of your personal information. Once these so called “Dumpster-divers” get a hold of your information, it’s only a matter of time before they use your information to max out your credit card, or perhaps transfer your life savings from your savings account, to an offshore account.

To effectively shred such documents, make sure you make use a cross-shredder instead of a traditional shredder. Cross-shredders can shred such documents much more effectively than traditional shredders.

Smash your old hard-drive into pieces:

           This step may seem a bit on the extreme side, but that’s what you have to do in order to keep your personal data safe. Even if you had previously stored personal data on your hard-drive and then happened to delete that data -- thinking it was permanently wiped-out of your hard-drive; chances are your deleted data could still be retrieved. Data recovery software can easily recover most permanently deleted data.

           When you empty your recycle bin, it may appear that the data stored in your recycle bin is gone forever. However, bits of data are always present on your hard-drive, and basic data recovery software can easily retrieve such deleted data. Thus, when you send in your old desktop or laptop for recycling, chances are that someone may try to retrieve your personal data on your laptop or desktop.  Therefore, this is the reason why you need to smash your hard-drive, before you recycle your machine.

Use anti-data theft software and antivirus software:

           If you, for some reason, need to store confidential data on your personal computer, you can do so securely with the help software that can lock folders. Moreover, investing in good anti-virus software will help you keep your identity safe on the internet.

Stay away from Phishing email:

           Phishing is the practice of recording your personal user-names and passwords so that some kind of fraud can be conducted using your log-in credentials. The scam works something like this: you receive an email from Facebook, or perhaps your bank, prompting you to log-in, so that your identity can be confirmed. Most people don’t think twice about such emails, and will log-in to confirm their accounts and to prove their identities. Little do you know, in the background, your credentials are being recorded by key-logging software!

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2013, By: Seo Master

seo Keeping Personal Data Safe: Mistakes You Should Avoid 2013

Seo Master present to you:
  1. Trend to inside the minds of searchers

    Often we as marketers think we know a lot about how people search. The truth is, there are a lot of different ways to search and it varies by industry and from one individual to another. By analyzing the keywords and phrases that are driving traffic and sales to your website, you can find out how your customers search to find your site. What adjectives or other modifiers do potential customers search on? What order do they search?


     

  2. Which keyword are working for organic search

    If your site is showing up on the first page for some of those keywords, how much traffic are you getting from those organic listings? More importantly, how many leads or sales are you getting from those keywords? You will sometimes be surprised at which keywords drive the most traffic. Often it's not the keywords you think will be best, and that's why you have to watch your keyword referral reports to see which keywords are working.


     

  3. Calculate which keywords are not driving users

    If you're on the first page of Google and you get zero clicks, it's time to find some new keywords. Stick with the keywords that drive sales and ditch the keywords that don't work. There is a huge difference in click through rates depending on the position your site is listed in, but if your site is anywhere on the first page of Google, you should expect some level of traffic, or you're not targeting the right keyword.


     

  4. Searching keywords which works in PPC that can be used for SEO

    The nice thing about PPC search advertising is that you can choose exactly which keywords your ad shows up for. The thing that sucks about PPC is that you have to pay for every click. So why not take what you've learned from your PPC campaign and make sure you're focusing your SEO efforts on the right keywords? You'll usually find that a first page organic listing for the same keyword will send a lot more traffic than a paid listing for the same phrase, and the price per click is way better.


     

  5. Searching keywords which works for SEO that can be used for PPC lunching


     

    The same idea for taking PPC keywords into your SEO campaign works the other way, too. Organic search listings will bring people to your site for all kinds of different keywords–including tons of keyword combinations that you never would have thought to include in your PPC campaign. If you notice a particular phrase that drives a lot of sales from a unique organic search keyword, you should try it out in your PPC ads. You'll usually see a similar conversion rate, or maybe even better conversion from PPC on the same keyword!

  6. Select keywords to insert as negative matches

    Negative matching with PPC campaigns is when you tell the search engines to not show your ad when certain words are included in the search query. This can come in handy when you're doing broad matching on keywords that have multiple meanings or connotations. They can also help you eliminate keywords that are driving a lot of traffic without resulting in sales. By watching your conversion metrics on a keyword level, you can identify keywords that drive traffic without sales and add those keywords to your campaigns as negative matches. You can even save yourself some money by looking at irrelevant, under-performing keywords from your organic search that should be excluded from your PPC campaigns before you even spend a penny on PPC ads.


     

  7. More ideas to get for new content and products


     

    You'll start to notice that people find your site for all kinds of different, sometimes strange, keywords. Watch the keyword list for new ideas for topics you can write about on your blog or even a new product you can add to meet the needs of your customers. If you're getting significant traffic on keywords that you don't have content about, it's a good indicator that traffic would flow to your site if you create content to match what people are looking for.


     


     

 

2013, By: Seo Master

seo Keyword analytics to benefits your website 2013

Seo Master present to you:

 Get to Know Your Audience
Social media is full of groups, fan pages, and other things that make it relatively easy to find an audience that is already interested in your topic or industry.
But with all of the different social media sites, how do you find out where your audience is hanging out? Here are a couple of resources you can use:
·         Use search.twitter.com to see what people are talking about that relates to your topic/industry. See what they’re linking to and mentioning. This can lead you in the right direction.
·         Get a Facebook account if you don’t have one already and look for relevant groups and fan pages. Watch for multiple groups/fan pages for the same topic, and also watch to see how engaged the members are.
·         Forums are more old school, but they can be great for finding other sites that people are using to hang out. In the end it may be the forum itself is the hangout, or they may direct you to other places.
Managing Your Reputation
Here some tools you can use to monitor your reputation online so you can take any appropriate action:
·         Once again, you can use search.twitter.com to keep an eye on any conversations going on in the world of Twitter that relate to your brand.
·         For general monitoring of sites, news, and blogs you can always set up Google Alerts for your brand and main keywords to see what is happening online.
·         For monitoring blogs specifically, you can use Technorati or Google Blog Search. Both can help you monitor what bloggers are saying about your brand or industry.
·         If you’re really serious about tracking your reputation you could get an account at Trackur. Their pricing isn’t bad and it can be a great solution for companies looking to check in on the conversations happening online in a quick and easy way.

Promotions
Promotion is nothing new to the internet, but it hits new levels with social media. If you push the right message through the right channels you can reach a lot of people.

The key here is that you have to already have a lot of connections, especially with people that are willing to push the information to their followers as well. Twitter’s Retweet (RT) feature is very useful for this. If someone finds a story, blog post, or promotion interesting, they can just pass it on by doing a simple Retweet.

To be successful in promoting things through social media you have to have a plan and connections. Just sending out a tweet to your 30 followers won’t cut it.

SEO and Traffic Benefits
Being that we’re an SEO company, I naturally have to talk about the SEO and traffic benefits of being involved in social media. Social media can be a great traffic generator. Admittedly, it doesn’t always generate the kind of traffic that will convert into a lot of sales but it does increase buzz, recognition, and authority for your site.
Social media is also a great way to have a lot of links built to your site. As a page is promoted on different networks people are going to be linking to it. These links will include tweets, bookmarks, and even blogs. All of these links can help improve the authority of your site and lead to higher rankings in the search results.

2013, By: Seo Master

seo Business Can Benefit From Social Media 2013

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