Keyword strategy means to get the best quality return on your investment. If someone finds your site in search results, but they’re looking for something else, you didn’t do yourself any good. It’s far better to get 50 visitors who want what you have,than to get 1000 people who leave as soon as the page finishes loading. You need targeted traffic rather than crowd.

For developing keyword strategy you have to understand how people search? For any given topic, there are literally thousands of ways that people will select a keyword or phrase when using a search engine. The more different keywords and phrases your site ranks on, the more often it will show up when a member of your target audience conducts a search.Every time your site appears in the search results, there’s a chance your site will be visited. Obviously, the higher your site ranks, the better your chance for success.

The key here involves how many keyword phrases your site can rank well on,increasing the number of keyword phrases your site covers will often deliver far better results than trying to rank well on one extremely competitive keyword.

 A keyword in the fast start system is a single word. Phrases are made up of one or more keywords. Search terms (search queries) are the actual words that a searcher types into a search engine.In an effective search engine optimization campaign, you will be able to target a broad spectrum of search terms. Keyword strategy is the effective combination of keywords into phrases, which results in you targeting the right search terms, and ultimately bringing visitors to the right web page to satisfy their goals.

The first stage in the process of developing a keyword strategy‘s evolving.At this stage, you’re trying to come up with a list of search terms, without leaving a whole lot out. Next you’ll prune the list down a bit by focusing on the most relevant and popular search terms that people use to look for what you offer.

One of the worst mistakes that beginners make is trying to focus on a single word.In this case, extremely general terms are very competitive, and hardly worth the trouble in the first place. But sometimes, it lends you negative traffic, as people lands up on your site, when you are not an endorser of that product. Although you may not optimize your site for such keywords, it’s very important that you know what they are, as it applies to your site. As you work through this chapter, make a list of the 5-10 “major” keywords that describe your website. These should be mostly single words, with perhaps a couple of commonly-used phrases mixed in.

These will attract the bulk of your keyword traffic. They should represent the most popular phrases.Whenever possible, try to keep these phrases organized under the major keywords you’ve listed.

Unfortunately, Google differentiates very well between the singular and plural. So for every singular word we target, we also have to think about whether the plural might be important, and vice verse.

It’s time to consider a few of real-world problems with them. Word stemming is the use of root words as synonyms for many other words. For example, “boat” is the root of “boating.” This doesn’t mean you can get away with usingonly one word, but that you should list each possibility, and identify the root words.

Misspelling is a whole other problem, with the same basic outcome. By incorporating common misspellings into your keyword list, you might be able to squeeze a little extra traffic from the search engines. But focus on the most popular variations only. All of the search engines do a pretty good job of helping searchers correct their misspellings anyway, so this does not matter much.

Some sources will advise you to avoid using “stop words”such as “a, and, the” in your pages, but don’t listen to them. At this time, all of the major search engines are indexing the full text of documents, so there’s really no such thing as a “stop word” any more.

The process of researching keywords is still a bit difficult. Although you can use the above mentioned methodologies to help the process, it’s still sometimes a bit more art than science. The best place to start is with those keywords and phrases that are obvious to you. Starting with a list of such words will make the rest of the process easier, so begin by listing the most obvious keywords that describe your site, your products, the type of information you have to offer, etc.

There are many related topics in search marketing. Inmany cases these related terms will be in your main list, but if they’re not, start making alist.You’ll use these terms later as you work to strengthen your site’s “off the page” factorslike link popularity and link relevance.

A Handy Tool from Google. This tool will suggest related terms for a web site, or from a list of keywords that you enter.

Page Rank which is also known as “PR”, Represents the Importance of any website or any webpage over the web. Google page rank is that when one page links to another page.It is continuously denoted as variety between zero and ten, with zero being the smallest amount and ten being the foremost.

Google Page Rank plays an important role on Google Search engine. High PR sites Shows on top on Google Search, So High PR drive more traffic to your blog. Google Page Rank is the only reason who can calculate how often the Google spiders should crawl your blog. So Higher the page rank the more your site will be crawled.so you should care about Google page rank.

As we explain in our previous post about content that content is the king of any website or blog. Do not ever compromise with Content. Content will be unique and of high quality. Your content will be different from other. Always look over keyword density.do not use more keywords in your content. Most of the peoples uses copied content in these days, but it will destroy your site. Repeat again “Do not compromise with your content ever”

Keywords also play an very important role on any website and on search results. This is also an effective tip for increasing page rank. Keywords are that words that will search over the web by the users. Total internet marketing will depends upon the keywords. For example if your site is about fashion then fashion is the most popular Keyword over the web.so relevant keyword are also plays an important role. For example, If the keyword is Fashion, then the relevant keyword may be Fashion designing, fashion for girls, fashion for boys etc. you can find relevant keyword and keywords easily from online keyword tools. Here are so many keyword tools over the web. But the official good keyword research tool is the best one. Keyword is also effect on Google page rank

Backlinks is also known as “external links”. Backlinks are the very important thing in any website. Backlinks are those external links which will refer your site as good sites from another sites. You can get backlink by submitting guest posts and comments on any other sites. Backlinks from high Page Rank sites will increase Page rank of your site and also make trust on Google search engine. But if you collect backlinks from banned sites, they destroy your site too. Only use quality backlink for your site.

Popular directories for quality backlinks: yahoo directory, ezine articles, DMOZ e.t.c. You can also backlink through link exchanges. This is one of the oldest ways of back linking.

A new page on a blog or website will not get a page rank right away. It takes approximately 2-3 months for Google to assign a PageRank. Google always update page rank of sites in every 3-4 months.

You can find your page rank by using the free Google Page Rank Checker. Just enter your site URL and hit Check PR.  You can also use the Google Tool Bar,  an official extension from Google for the browsers which shows the PageRank of any web page.

What is the main profit of Guest Posting?

Ans – It will provide you Backlinks, which will help you to increase your Page rank.

Guest posting is an very trusted and important way to get backlink and increase your Google page rank. But only choose high profile and best websites for guest posting. Always post good and quality content on any other site as guest post that will transfer traffic from this blog to yours. It will helps you to increase PR and also generate some traffic.

Social bookmarking and social media sites are the places where millions of users suffer daily. There are so many social media site over the web some famous social bookmarking and social media sites are: Facebook, Twitter, Google plus, stumble upon and Pinterest.social media traffic are valuable and very important website traffic in these days. Social booking will provides backlink to your site and which will increase your page rank.

In Google’s each visit your website must have something new to show. So try to make some good press release related to your website weekly with do follow link backs in article to your website. It’s very important that you are active on regular bases and the Google PageRank algorithm will give more priority to you for your activeness.

Google provide rank to every page called as “PR”. It’s from 0 to 10

An official extension from Google for the browsers

What is the main profit of Guest Posting?

Ans – It will provide you Backlinks, which will help you to increase your Page rank.

Social bookmarking sites drive natural traffic and refer your site on Google.

Make some good press release related to your website weekly with do follow link backs in article to your website. This will help you to increase your page rank and trust on Google.

 Follow these tips and tricks to gain faster page rank for your website and blog. For sure you will gain higher page rank in next Google page rank update and also Drive some organic traffic.