MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

Seo Master present to you: Your website is the bloodline of your business. You depend on it to be up, active and healthy. You depend on it to work because if it didn't, neither would your business. And now that your competition is literally a click of the back button away, your customers can and will go some place else if they can't get what they need from your website. In addition to pleasing your client base, if you're selling third-party products, your own products, or even advertisements on your website, proving that you have 99% uptime is a huge selling point. Shouldn't you be doing everything you can to keep that website up and running?

Website downtime caused by network outages cost business about $1.7 billion each year. When you consider how simple it is to prevent outages from happening, you have to wonder why you let it get that high in the first place. So, what are you options?

You could have staff in-house IT 24x7, but that cost can get pretty pricey. You could also do it yourself, but that just puts all of the weight on your shoulders, in addition to the weight of running your actual business. That means you're the one getting those 4 a.m. phone calls from someone saying your website is down, and you're constantly tied to your cellphone or computer to make sure connectivity is happening all day and all night. Bluntly put, it's practically impossible to monitor your own network and run your business at the same time.

Your next best bet is open source and free monitoring tools. (A good list of options can be found here.) These include Monit, Ganglia and Munin but remember: these are just here for aid. Every free tool does provide different functionality, so you'll want to figure out what you actually need it for before making a signing up. And while they can help you through a lot of sticky messes with outages, you do get what you pay for, and with free tools, you're not getting the support you may need.
The most robust option, outside of staffing in-house, is outsourcing your network operations center so you have more free time and man power to focus on actually running your business.

Due to a lack of in-house IT staff who can offer 24×7 service, some small business owners have to shoulder this weight themselves. While monitoring it yourself may seem easier at first glance, it takes a lot of man power. You’ll be tethered to a computer or cell phone, constantly monitoring their business’ networks and connectivity at all hours of the day — and night. There are some open source and freeware server/network monitoring tools that can take some of the weight off, but they’re just there for aid. Six Revisions posted a great list of free tools such as Monit, Ganglia, and Munin that can be used as a starting point for your research. Each provided different functionality, so be sure to find one that offers services based off of your needs.

Still, while these tools are a great aid, you get what you pay for, and the free open-source software monitoring won’t come with the support that an outsourced provider does for you. Outsourcing this responsibility frees up man power that can be directed toward running the business. This service also ensures the business does not suffer from downtime or outages due to server crashes or connectivity problems.

Companies like iGLASS Networks provides NOC services for small business, large coporations, and cable and telecom companies. Its network monitoring services reduce your downtime, intercept bugs, and alert key people in your company before the minor issue becomes a major problem. Outsourced NOC companies monitor basic functionality and DNS blacklisting, SMTP servers, VoIP services, and even available content.

There are a number of different ways you could go to keep your website healthy, so you do need to sit and weigh your pros and cons before making a decision. Still, the most important this is getting something in place so you're not stuck with an offline website during your highest traffic period.

By Erin Everhart2013, By: Seo Master

Seo Master present to you: In every business, it is very important that you determine who your targeted audience is. This is also true when trying to reach your customers in the World Wide Web. Here, you can find out why you need to know who they are and what you need to find out about them.

Question # 1

Why should you determine you targeted audience?

If you think that you can sell your product to everyone, well good for you if that is the case. But you might rethink that again. Not all products can be sold to everyone. There must be a particular group that would be more interested in the product that you are selling, a group that might need it more that others.
You need to find out who your potential customers are. When you get to know who they are you will have a better idea of reaching them. You can create advertisements that would attract their attention. You can choose the right form of media. If you’re advertising online, you can have a better idea about which form of ads you will use or which website these ads will appear.

Question # 2

Who is your targeted audience?

This is a very important question. Get to know who they are. There is various information that you can gather about your target. You can group these people into different segments. Some of them have something to do with demographics.

How old are they?

People of different ages can act in different ways as well. Even children have different age groups that toymakers target. They would respond in different ways to different toys.
Are you targeting the male or the female species? These two groups do respond differently to various products that are presented to them. Take clothing, for example. There are men’s clothing and there are women’s clothing. There are advertisements that appear to be feminine and some that appear to be for the masculine type.

What do you do? How much do you earn?

These questions are important to answer as well. There are products that appeal to a painter and there are products that appeal to an accountant. And depending on how much you earn, you can buy a cheaper or a more expensive product.

Are you married or are you single? If you are married, how many children do you have?

The married and the singles have different needs and different responsibilities. The single usually provide for only one, himself. While the married ones, of course, have to consider the spouse and their children. Budget may become kind of tight for bigger families.

Where are they located?

You need to know where your potential customers are located especially if your product is distributed internationally. You can concentrate on a certain area and find out more about it so you can make plans and adjustments regarding advertising and even distribution of your products.

 These questions can help you as you deal with your audience. You can even formulate your own questions that you think would help you in your plan. Get to know your targeted audience.

Or Mortiner is a leading performance ad network by trade. He has contributed a large range of articles on Demand side platform and targeted audience.2013, By: Seo Master

Seo Master present to you: เนื้อหาของ ความรู้ SEO ยังคงเกี่ยวข้องกับเรื่องของ Domain นะครับ เนื่องจากในบทความ SEO ที่แล้วเรามีพูดถึงกัน แต่อาจจะยังมีใครที่ยังไม่ทราบหรือยังไม่เข้าใจ ก็ถือโอกาสเขียนซะเลย มีให้เขียนเยอะจริงๆเจ้า Domain เนี้ยเอาละมาว่ากันต่อเรื่อง TLD (ทีแอลดี) นั้นย่อมาจาก Top-Level Domain หรือแปลเป็นภาษาไทยว่า โดเมนระดับบนสุด หรือขั้นสูงสุด หน้าที่หรือความหมายของมันจริงๆเราๆก็เห็นกันอยู่บ่อยๆนะครับ ก็คือองค์ประกอบสำคัญที่จะมีอยู่ในส่วนต่อท้ายจากชื่อของทุกๆ Domain Name ของเรานี่แหละเช่น .com .net .info .co.th ซึ่งโดเมนในระดับนี้ยังแบ่งแยกย่อยออกไปเป็นได้อีก 2 แบบหรือ 2 ประเภทหลักๆ ตามลักษณะการจัดการและดูแลโดเมนของ ICANN ได้แก่ โดเมนระดับบนสุดหมวดทั่วไป (General Top-Level Domain: gTLD) ซึ่งก็คือ .com .net .org .biz .info ฯลฯ และโดเมนระดับบนสุดหมวดรหัสประเทศ (Country-Code Top-Level Domain: ccTLD) หรือโดเมนประจำสัญชาติ เช่น .th ของไทย .fr ของฝรั่งเศลเป็นต้น ซึ่งโดนเมนประจำสัญชาติยังสามารถแยกย่อยแบ่งออกได้อีกตามกำหนดกฎเกณฑ์ของการขอจดทะเบียนของแต่ละชาติ เช่น co.th สำหรับธุรกิจ .go.th สำหรับหน่วยงานราชการเป็นต้น ซึ่งที่กล่าวมาก็เป็นปัจจัย หรืออีกตัวแปรหนึ่งที่สำคัญในการทำ SEO ครับ2013, By: Seo Master