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Cloud computing is taking off because organizations are realizing the many benefits it provides, including saving money on hardware and software, lowering the burden on IT department personnel and enabling companies to back up their vital data safely and securely.

In fact, cloud computing services are expected to generate almost 14 million jobs across the world by 2015, with many of these jobs coming from small-to-medium sized businesses, according to the IDC report “Cloud Computing’s Role in Job Creation.” What’s more, cloud computing could produce up to $1.1 trillion in revenue every year by 2015.

Remote Backups and Disaster Recovery:

If your company does not routinely make offsite backups of its vital data, what will you do in the face of a catastrophic hard drive crash? While prudent managers will at least set up extra servers to back up data locally, it’s important to maintain offsite backups as well, in case of a natural disaster, extended power failure, theft or other problems.

Cloud computing makes it easy to make multiple backup copies of your data, which you can then access via the Internet to recover information during a disaster.

While your competitors are struggling to regain power and reconstruct their databases, you can quickly restore your important files by accessing them via the cloud. Even if you have to evacuate the premises, such as during a severe weather event, your employees can use laptops or smart phones to access data via the cloud from a hotel, coffee shop or their office at home, thanks to cloud computing.

Save Money on Software and IT Services:

Organizations find that they can save money on software and IT services by taking advantage of cloud computing services. For example, instead of purchasing expensive licenses for a suite of office applications or a particular database program for your entire workforce, you can use software as a service (SaaS) on an as-needed basis. The software is always available via the cloud, and your employees access it through a standard web browser.

Your IT department won’t have to worry about updating software or applying security patches, as the cloud computing service provider’s IT department will take care of this task for you.

You can also purchase access to encrypted server storage space from a cloud services provider whenever you need it. Virtual Private Server (VPS) hosting helps companies save money, as they don’t need to try to plan ahead and purchase additional server space for local use.

Access Data While on the Go:

Does your organization rely on travelling sales people and marketing specialists to drum up new business? If so, these employees are going to be on the road quite frequently. Instead of trying to bring copies of all necessary files with them on their laptops, they can access your company’s data securely via cloud computing.

When a salesperson develops a lead, he can input the data on his device while out in the field, and the information will be instantly accessible to everyone in your organization’s headquarters via the cloud.

Imagine updating important documents that everyone in your company needs to access quickly and reliably. For example, have you changed the terms of your standard contracts? Your legal department can put the updated files in the cloud so that employee will always be able to access the latest versions.

After examining the benefits of cloud computing, many people will want to consider implementing it for their own organizations. Whether you use cloud computing just to keep safe backups in an offsite location or rely on it for fast and reliable access to inexpensive software as a service, this technology is designed to make your organization work more efficiently and save your money. Cloud computing can give you a boost over your competitors, and that’s reason enough to begin implementing it to some degree at your firm.





Matt Smith is a Dell employee who writes to help raise awareness on the topic of Cloud Computing and other network management subjects.

With changes in circumstances and situations, the algorithms for search engines keep changing in order to keep up with the times. Hence, it is important to remain updated with the latest trends that emerge in SEO and ensure optimization.

So much so, it is more important to remember the mistakes you need to avoid, rather than the practices that you need to follow, as avoiding mistakes will automatically take care of the many issues associated with SEO.

It has been proved beyond doubt that links are the lifeline for any SEO to reap benefits.

However,  it is very important to remember that avoiding any and every link coming your way.

Selecting random links is an absolute waste of time and works in an adverse manner, rather than enhancing your site capabilities. Links that do not bear much or any relevance to your site can cause more harm than good and will certainly hinder the site from becoming popular. The links that you choose should always lead to sites that have a record of accomplishment and be reputable. Questionable sites often lead to spam or scam which you can do without.

Secondly, the most important thing you need to avoid is to do with keywords. Keywords are certainly part of successful SEO, however you need to avoid using keywords that do not bear any relevance to the content and your site. At the same time, if you fail to use any keyword at all, that should turn out to be a major blunder on your part. Again, using too many keywords, defeats the very purpose for which keywords exist.  Ensure that the density of the keywords used remains within a 4 to 5% range. It is important to avoid using keywords that do not relate to the targeted market.

The third important mistake that needs to be avoided is regarding the title tag. Either by oversight or by sheer negligence you could commit the major mistake of leaving the title tag blank. Title tags are the very essence of the webpage as they consist of the relevant phrases and keywords.  In the absence of title tags, very few people with bother to give your site a second look.

The fourth point to be remembered as far as SEO mistakes are concerned is to do with non-usage of text related content. Search engines are known for the spiders that crawl the web and zero in on text. Hence, a site that lacks content will be useless. It is not enough to have a fantastic design with plenty of images and visuals, including animation, with no text.

Similarly, the next mistake you need to avoid is to do with spider blots, which are incapable of recognizing either graphics or Flash. Creating a Flash only website is a major mistake that should be avoided. However, in case you need to use Flash, ensure that it has a HTML version.

The sixth mistake that is commonly committed is the usage of techniques that are frowned upon by the SEO community in general.  One common mistake most sites commit is the indiscriminate use of keywords, which hinders rather than enhancing your sites progress. This mistake could well brand your site as spam.

The next mistake that you need to focus on is to remember not to fall for clever copy that promises impossible things through SEO consultancy services. Several such companies advertise online about the services they offer for optimizing your site. Keep away from such scammers and focus on genuine professional companies that have a record of accomplishment.

The eighth on the list is the common mistake most site owners commit of expecting instant  results. SEO is a gradual process that needs to be built up slowly and steadily. There are no short cuts and there is no way for any site to become a success overnight. Once you start looking for short cuts, you will automatically resort to unethical practices, which you can do without.

The next important thing to avoid is to remember that SEO is not touch and go, conversely, it is a continuous process that keeps getting modified and improved as it evolves. New techniques that emerge are constantly added; hence one should not forget to maintain the website to current standards. Constant attention is what keeps SEO going strong.

The last point to keep in mind is to do with the much talked about unethical practice that is called Black Hat SEO. Ranking of your site is certainly important as that is what can make or break the future of a website, however resorting to unethical practices to gain ranking can lead to permanent damage that could lead you to Google Sandbox, hence avoid this at all costs.