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2013, By: Seo Master

Seo Master present to you:

Mike

Fred

By Mike Johnston and Fred Cheng, co-founders, Simperium

This post is part of Who's at Google I/O, a series of guest blog posts written by developers who are appearing in the Developer Sandbox at Google I/O.


We originally created Simplenote both as a learning exercise and to address what we thought were shortcomings in the original Notes app for the iPhone (Marker Felt font, no ability to search, etc.) The very first version of Simplenote didn't even have syncing!

We've certainly come a long way since then. The Simplenote backend now synchronizes data across devices, the web, and third-party apps while also handling in-app purchases, sharing, and basic metrics. About a year ago, we were accepted to the Y Combinator startup accelerator with something like 20,000 users. Today, with hundreds of thousands of users, we're currently serving 15 million requests daily and providing access to over 500 gigabytes (!) worth of text notes.


Google App Engine is at the heart of it. We made a decision early on to use App Engine so we wouldn't have to worry about scaling, or deploying more servers, or systems administration of any kind. Being able to instantly deploy new versions of code has allowed us to iterate quickly based on feedback we get from our users, and easily test new features in our web app, like the newly added Markdown support.

We consider our syncing capabilities to be core features of Simplenote. They are, in and of themselves, largely responsible for attracting and retaining many of our users. Our goal is to give other developers access to great syncing, too. The next version of our backend is named after our company, Simperium. As a general-purpose, realtime syncing platform intended for third-party use, Simperium's architecture is much more expansive than the Simplenote backend. Yet App Engine still plays a key role. It powers the Simplenote API that is used by dozens of great third-party apps like Notational Velocity. And it continues to power auxiliary systems, like processing payments with Stripe, while bridging effectively with externally hosted systems, like our solution for storing notes as files in the wonderful Dropbox.

We suspected we might outgrow App Engine, but we haven't. Instead, our use of it has evolved along with our needs. Code we wrote for App Engine a year ago continues to hum along today, providing important functionality even as new systems spring up around it.

In fact, we still come up with entirely new ways to use App Engine as well. Just last week we launched an internal system that uses APIs from Twitter, Amazon Web Services, Assistly, and HipChat to pump important business data into our private chat rooms. This was a breeze to write and deploy using App Engine. Such is the mark of a versatile and trustworthy tool: it's the first thing you reach for in your tool belt.


Come see Simperium in the Developer Sandbox at Google I/O on May 10-11.

Mike Johnston was a senior designer and programmer at Irrational Games where he worked on numerous games and prototypes for PC and Xbox 360. Before that he built security software at Entrust.

Fred Cheng hails from Cantaloupe Systems, a venture-backed startup, where he built their infrastructure for wirelessly tracking tens of thousands of vending machines.

Posted by Scott Knaster, Editor

2013, By: Seo Master

Seo Master present to you: By Jereme Monteau, Lead Developer at ShortForm

This post is part of Who's at Google I/O, a series of guest blog posts written by developers who are appearing in the Developer Sandbox at Google I/O.


ShortForm is a new entertainment medium where you find continuous channels of the best videos, curated by a growing community of VJs. At ShortForm you can be a viewer, a VJ, or both. Viewers subscribe to channels of interest, lean back, and enjoy a continuous stream of videos.


The developers at ShortForm worked with various YouTube Data APIs in order to deliver both the Viewer and VJ experience.

Standard feeds and user playlists. ShortForm makes it easy and fun for anyone to VJ a channel. We also auto-curate a select set of channels to surface mainstream content that would appeal to most audiences. For example, our YouTube Hits channel includes content from the standard YouTube video feeds such as Top Rated, Most Viewed and Most Popular. ShortForm developed a system for retrieving video entries and their associated metadata, and then ordering them in playlists based on a ranking algorithm.

Favorites and uploads. ShortForm allows VJs to import their YouTube favorites and uploads into their channels quickly and easily by authenticating via YouTube’s OAuth provider. Once a user has connected their ShortForm account to their YouTube account, we are able to allow them to import their favorites and uploads through an authenticated call to the YouTube Data API. In the future we will streamline the process of uploading videos to YouTube by allowing VJs to upload videos to YouTube directly from ShortForm while adding those videos to their ShortForm channel in the same flow.


Player API. Providing a seamless channel viewing experience on ShortForm requires that we integrate tightly with YouTube’s JavaScript API to the ActionScript 3 player. This allows us to properly handle video events to ensure continuous playback. Users have full control over their viewing experience using the next and previous video buttons, which load videos into the YouTube player. We have also begun integrating with the new iframe embed style that is currently in beta and have seen promising results in our initial tests across desktop and mobile platforms.

Android tablet. Tablet computing represents an exciting opportunity for ShortForm to provide a first-class viewing experience in a new package. We have begun testing and looking for places to optimize the viewing experience on tablet devices.

ShortForm widget. Our embeddable widget syntax was inspired by YouTube’s new iframe embed syntax. We believe this is the simplest, most flexible and most powerful way to allow our users to embed their channels anywhere on the web.

We are thrilled to be a part of Google I/O and in order to demonstrate the power of ShortForm, we are putting together a Google I/O Sandbox channel, a continuous channel of product pitches and demos from companies represented in the I/O Developer Sandbox. We invite all Sandbox companies to submit a video of their product pitch or demo. Details can be found at the ShortForm at Google I/O page. We'll use the channel to preview cool companies in the Sandbox before the conference. The channel will also provide media members with a summary of all the technology from all Sandbox companies.

Lastly, we are going to have a little fun and invite all attendees to vote on their favorite pitches and demos. Submit your video on the ShortForm at Google I/O page. We’ll surface a leaderboard showing videos with the top votes, and the winning entry will be highlighted in a press release and will get prime placement on ShortForm’s homepage for one week, reaching hundreds of thousands of people.


Come see ShortForm in the Developer Sandbox at Google I/O on May 10-11.

As a founding member of ShortForm, Jereme has been hacking around with the YouTube APIs for over a year now and has been building software for 15 years. When he’s not coding he’s probably trail running or roasting his own coffee while eagerly anticipating the arrival of his first child in June.

Posted by Scott Knaster, Editor

2013, By: Seo Master