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Seo Master present to you:
 Here, I give you two URLs.
  1. http://www.matrixar.com/2013/05/best-seo-practices-improving-structure-of-URL.html
  2. http://www.matrixar.com/2013/05/asdckefwk234mkvesvk4fwdefsdfjiw3t2k4.html
In both the above URLs, which one you find more easier to remember? Can you identify what the post content is with the second URL?

URLs are the first thing you see or type in a browser. Creating a descriptive URL helps in keeping your contents organized on one hand and friendly for those who want to link to your article on the other.

There are certain benefits of Using descriptive URLs.
  • With a descriptive and easy-to-remember URL, you provide an option to a visitor to remember it and visit you again. 
  • URLs are displayed in search engines and people searching a particular query usually see the URL before visiting a site/blog. With a meaningful URL, you are increasing your chances of Search Engine visits. 
  • If the URL contains relevant words instead of random digits and alphabets or some IDs, this provides users and search engines with more information about the page. 
How to select a better URL structure.
  •  Create URLs that are relevant to your page contents. People may guess what you have written by just reading it. 
  • Be short but use words to create one. Picking some words from the article itself and framing a better URL is a better idea. 
  • Put keywords in the URL itself. 
  • Avoid using /article1.html type URLs. 
  • Do not using too lengthy URL that it don't even fit in browser :P Being descriptive don't mean you put the whole summary of content in the URL itself. 
  • Use one URL for one article. Having different locators for the same article can be bit confusing.
How to create a custom URLs.
You can create a custom URL in blogger dashboard while creating a post.Usually the permalink or the URL of the post is taken from the title you use for your article. 

 

You can see that the URL is taken from the title by default. 
To change the URL according to your need and preference, click on custom permalink. Blogger will ask you to enter your choice and create the permalink accordingly as shown in the below picture. 

 

I have not worked with WordPress, so don't know the process for it. You may search it on web, or if you know it already, you can mail me the steps along with some snaps and I will provide a recognition to your support along with a link back to your blog. 

You may like to read the earlier chapters of Search Engine Optimization. 
Seo: search engine optimization Introduction. 
Learning seo: working with titles and metatags.

mb.
2013, By: Seo Master

seo Best SEO practices : Improving the structure of URL 2013

Seo Master present to you: Posted by Dan Peterson, Google Web Toolkit team

JavaOne is right around the corner, and we'll be there in full force: several Googlers will be on hand at our booth in the JavaOne Pavilion, including engineers from the Google Web Toolkit (GWT) team, who are flying in from our Atlanta office. In addition to GWT demos, we'll have several people there to chat about the Google Checkout API.

Beyond the booth, Googlers are speaking at 11 different sessions. A few that might interest you:
Of course, if you haven't seen GWT yet (launched just shy of a year ago at JavaOne 2006), I suggest you check it out.

We look forward to seeing you there!2013, By: Seo Master

seo Gearing up for JavaOne 2007 2013

Seo Master present to you:


Page titles is the entry for visitors to the home of contents and information. Having a poor title will tell them to leave without getting in. Getting a good, relevant and unique titles should be first priority in Search Engine Optimization. 




Unique title for each page. Did you ever find two of the chapters in the same with the same name? Create unique title for each of your post. Don't repeat any title. This is not a compulsory thing but still its the ideal thing to create a different title for each post or article. 

The <title> for you post is the what is displayed in search engine results. Chances are that user will visit you if the title really attract him. I said that earlier, Titles are the opening doors to the vast information you have written in your blog. If you don't keep them good, you are allowing people not to visit you. 

Use descriptive but brief title. There is no point putting a complete two line sentence in title only. Make it brief but highly relevant to whatever you have discussed in the post. You should use some of the keywords related to the article. However, avoid keyword stuffing. Search Engines don't like it and it will degrade your performance. The best practices as suggested by my blogger friends is a title of about 5-6 words relevant to the article with 2-3 keywords accordingly. Avoid too long title, and keyword stuffing in titles. Using a keyword or two is a good practice.

Use meta-tags to describe your article. You cannot put the complete description in the titles. A page description meta-tags tells the search engine about the summary of the page. When a search result is presented, along with title Google may use your meta tag in description in that result. Writing a good description will increase chances of your visitors. However, always try to
  • provide accurate description in meta tags.
  • avoid keywords-only description. 
  • avoid using the complete post in meta-tags.
  • using a unique description for each page. 
Meta tags is a summary to the articles which you have written. And this summary is shown to the user searcher. A person by taking a glimpse to the meta-tags can decide whether to visit the site or not. So, writing a good meta description is a necessary thing for you. 
These two aspects, the titles and the meta-tags are the first steps towards the optimization of a blog / site for a search engine. 

    Providing the  details of how to insert meta tags is not my aim here. You may Google search it, and you will find thousands of people helping you out.

    Previous Chapter: Search Engine Optimization Introduction. 
    You may like to read the next chapter. Best seo practices: improving the structure of URLs

    mb.
    2013, By: Seo Master

    seo Learning SEO : Working with Titles and meta tags 2013

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