Création des Logiciels de gestion d'Entreprise, Création et référencement des sites web, Réseaux et Maintenance, Conception
Seo Master present to you:
2013, By: Seo Master
Currently, everyday a large number of sites are authorized and released on web, but it has been noticed that people simply sign-up sector and start the web page, but not advertising it. So what about the marketing? the visitors which is the most essential thing in web page.
If you have a new website and confused between the marketing, following are some important SEO tips which will help you to increase your website rankings and traffic.
1) Keyword Selection – While selecting the search phrases, evaluate it with the help of some device available on web and also look at the competitors stage which is most important one in SEO.
2) Content Optimization – If you are preparing to release a new web page or already released, create sure that you post your own material in the web page. It may go difficult for you to create original material, but there are lot of no cost lancers available on web who can help you out in material aspect.
3) Link Exchange – If you are looking to improve your website keyword and key phrase position in online search engine, you can exchanging links with some High PR sites or weblog which will help to get more traffic also PR.
4) Social Networking – You can start your organization on twitter, face book, LinkedIn and start building up the network here and start promoting your services, websites and blogs.
5) Back links – If you have not yet started creating back links its time to start now, back links can be mentioned as visitor writing, articles, high pr internet directories and community forums.
These techniques are proved in SEO and useful for new launched websites.
If you have not yet started of your website promotion, you can apply these techniques to achieve good ranking.
Seo Master present to you:
2013, By: Seo Master
Build relationships, not links. If you’re in the business of link acquisition and looking for a new mantra, or a way to be great at your job, there it is.
Building relationships is a new beast to tame. It’s not about trying to influence machines – it’s about trying to influence people. Every human is a kaleidoscope of attitudes, behaviors, and emotions.
Empathy – immersing oneself in the prospect’s world – is an asset for fostering trust, negotiating exchanges, and building lasting relationships.
Here’s how tapping in to the study of human behavior can help us better understand people’s actions and build stronger ties in a post-Penguin/Panda world.
Time warp back to philosophy class. Karl Marx’s theory of production and consumption says, “When basic needs have been met, this leads to the creation of new needs.”
Every prospect you contact has a need, something they want or they don’t know they can have – yet. The first step for building relationships is identifying why the person that you’re trying to foster a connection with would benefit from a relationship with you.
Robert Cialdini, author of “Influence: The Psychology of Persuasion”, identifies six key principles of persuasion. The very first principle is reciprocity: “People tend to return a favor”. The idea is that when someone makes an effort to do something for us, our moral fabric tends to make us feel obliged to do something in return.
If your client sells shoes and you approach a fashion blogger with a free pair to review, their conscience (and their shoe addiction) will make them happy to review.
Not only does your offer have to be creative when you approach a prospect, it has to relate to how they can achieve a goal.
This may mean having to re-evaluate your link acquisition strategy with your clients, to identify the collateral you can exchange with prospects, whether free samples and trials, exclusive offers, or expertise.
2. Personality can tell us a Lot about What Motivates People
The extinct practice of paying for links is now frowned upon by most SEOs, bloggers, and search engines alike. Since Google’s Penguin/Panda updates, outreach solely based on “link building” significantly reduce your response rates and terminates your chances of being considered on an A-list blog.
Now you have to work harder to learn more about who you’re contacting and what you can offer each other in the long-term. There’s a lot more involved than just evaluating the keyword relevancy or page rank value of a site.
The secret to relationships lies in knowing people’s underlying interests, needs, and values. That’s what helps you determine what motivates them and how you can help each other in the future.
Every one of your prospects is a potential ally. And empathy is the way you will step into their world, and understand what drives their behavior and how you can influence it.
Fortunately (for marketers), you can tell a lot about a person by what they post online. They leave an entire trail of digital footprints for you to follow, from their “About” page, their blog posts, their LinkedIn profile, to what kind of stuff they post on Twitter and Facebook. Your detective work is all laid out for you. It just takes a few extra clicks and a little curiosity.
3. Identify Relevant “Currencies”; Theirs and Yours
Mind Tools’ Influence Model talks about using “relevant currencies” in order to influence people. The model was actually developed for a work setting, but it’s incredible how these principles can be applied to relationship building. The idea is to establish what the most meaningful “currency” is to the person you are reaching out to.
The five currencies below can be great sources of inspiration when you’re negotiating an exchange:
- Inspiration-related currencies. People who value these currencies want to find meaning in what they’re doing. To appeal to these people, approach them with a cause, something that will lead to a greater good.
- Task-related currencies. Task-related currencies are often highly valued where supplies and resources may be scarce. Offer them your client’s expertise on a topic that’s relevant to their site that they haven’t covered yet.
- Position-related currencies. People who value this currency focus on recognition, reputation, and visibility. Create content relevant to their interests that make an active attempt to engage them, either directly through the content or through social channels.
- Relationship-related currencies. People who value relationships want to belong. These people want to feel connected on a personal level, with you or the organization you’re representing. Show them that they aren’t just a means to an end and involve them in various initiatives.
- Personal-related currencies. These currencies relate to the other person on a personal level. You should give courtesy and gratitude for the help you receive. It’s as simple as writing “Thank You” follow up emails, sharing a person’s blog post, and making it a habit of acknowledging people for their efforts.
4. The Medium is the Message
From email to Google+, Facebook to face-to-face, each of these communication channels has their own unique characteristics, much like the people who use them.
Marshall McLuhan stated that the medium through which we choose to communicate holds as much value as the message itself. One contact might like IM, another might always be on Twitter – it’s good to know where people want to be reached.
5. Influence is Give and Take
In Francisco Dao’s article Networking is for Losers, he makes a key point that sums up how you should approach building relationships; a road to quality versus a shooting slope to quantity:
“A few strong relationships can open far more doors than a thousand evenings of glad handing and networking.”
With that, keep in mind these six steps for building fruitful and lasting relationships. See if getting to know the person behind the email address might be worth the time and the nurturing.
Source: http://searchenginewatch.com
Seo Master present to you:
2013, By: Seo Master
Welcoming the New Year with effective SEO
We are the brink of a glorious New Year and it’s high time to plan the SEO for the future. 2012 has been a revolutionary period for the SEO strategies with the introduction of algorithm updates such as the Penguin, EMD and the updated versions of Google Panda. You have several factors to consider, when you are planning SEO packages for 2013. Here are a few tips to plan an effective SEO package that would get your website a solid boost to enter into 2013.
The SEO Package would include:
- Onpage SEO analysis and implementation.
- Clean up your backlink profile using the Google Disavow tool.
- Build some quality backlinks to compensate the links that you disavow using the tool
- The 2013 SEO list preparation.
- Domination plans for Pinterest and other new trending social media sites.
- Onpage SEO analysis and implementation.
- Clean up your backlink profile using the Google Disavow tool.
- Build some quality backlinks to compensate the links that you disavow using the tool
- The 2013 SEO list preparation.
- Domination plans for Pinterest and other new trending social media sites.
First things first – Check and make sure that your Onpage SEO is perfect
It’s time to dig back the onpage SEO checklist and start analyzing your website. Throughout 2012, you would have added content, changed the navigation, added media such as videos, integrated social plugins and implemented new page within your website. All these would contribute to changes in the Onpage SEO factors of your website. For example, your website’s Google page speed score may have gone down because of the new media additions or use of third-party scripts. Or you might have missed to optimize the META details in the new pages that you have added. You may also have broken navigation links.
When your website enters 2013, it should have a clean bill for onpage SEO optimization. Prepare a checklist and make sure that all the onpage SEO India factors are perfect so that your website gets a strong base for promotion throughout 2013.
Cleaning up the backlink profile
You all know how important it is to clean up your website’s backlink profile. Thankfully, the process is now
simple with the availability of the Disavow tool in Google
webmaster tools. Download the list of linking domains from Google webmaster tools and do a detailed analysis. Once you have filtered the bad links, create the excel sheet for link removal. Make sure that the list contains only the links that you want to remove from Google’s index. Once you have the list, just upload it to Google webmaster tools and process the removal request. You cannot access Google disavow tool directly from webmaster tools right now. You can access the tool here www.google.com/webmasters/tools/disavow-links-main.
Compensate the links you removed with good ones
Always remember that Google still value top quality organic links and in fact number of quality links from relevant sites is still a search engine ranking factor. When you have processed a bad link removal request using Google webmaster tools, once the process starts, you would be losing the backlink count to your website. In order to compensate the loss, you can start building new unique natural links from the plethora of new and relevant sites emerged today.
The 2013 SEO List preparation
Successful SEO is mostly dependent on where you mark your website’s presence. You would be well aware of the fact that many websites that provided great SEO value have been beaten to death by the Google algorithm updates. Building links on sites flagged by Google could certainly damage the search engine rankings. So it is very much important to clear up all your SEO lists. 2013 would demand more importance to quality than quantity. So, concentrate more on building SEO lists by giving importance to the following factors:
- Say no to sites and directories on the same IP network
- Directories with a manual review process are loved by the search engines. It is true that it is a tough task to get your link published in such directories but those links are highly valuable.
- Ignore the sites whose domains and theme sound selling links or look like spots created just to offer backlinks.
- See the directory’s or website’s Google index status. Building links on sites that are not indexed by Google is not a wise strategy.
- Get as many relevant sites as possible into your SEO list. The relevancy can apply to your business location, business type, niche or the target audience.
- Say no to sites and directories on the same IP network
- Directories with a manual review process are loved by the search engines. It is true that it is a tough task to get your link published in such directories but those links are highly valuable.
- Ignore the sites whose domains and theme sound selling links or look like spots created just to offer backlinks.
- See the directory’s or website’s Google index status. Building links on sites that are not indexed by Google is not a wise strategy.
- Get as many relevant sites as possible into your SEO list. The relevancy can apply to your business location, business type, niche or the target audience.
Enter into all the new social networks and start dominating
Social media has changed a lot during 2012 as well. The introduction and rising popularity of social networks such as Pinterest and their impact in SEO is demanding your website’s presence and domination during 2013. In an article earlier this week, I had explained how Pinterest marketing is gonna be the center of attraction the New Year. With Google loving naturally gained social media links, it is high time to market your website’s presence in new social networks including Pinterest.
So, when planning the SEO packages for 2013, strategize one based around all the above mentioned elements and factors. Let’s welcome the New Year with a solid SEO plan!
Resource: http://news.submitinme.com/