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Seo Master present to you:
Did the recent Google Penguin update affect you website or online business negatively? Whether you experienced a dip in traffic and or loss of productivity, you can do several things to remedy the situation. Consider the following two guidelines on how to beat Google Penguin update:


Site Reputation


With the recent Penguin update, Google introduce a new reward system that depicts how websites rank in its search results. Websites that are of high quality, and improve the experience of web enthusiasts, rank higher in its results and as such, benefit from its high organic traffic. In view of this fact, the first thing that you should do, to beat the Google Penguin update is to improve the reputation of your site or e-commerce establishment. This is not as hard as it sounds. Consider the following two tips to increase your chances of success:
How to Beat Google Penguin Update

Tip 1: Publish Unique Content


To improve the reputation of your website, the first thing that you should do is to publish unique and high quality content. Scan all your web pages to identify duplicate content, and then remove or rewrite those that are positive. After you have put your on-page content in order, search offline sites to check whether they have duplicated your content. Again, if you find positive results, negotiate with the concerned webmasters to remove copied content. If negotiations fail, you should rewrite affected pages, use canonical tags to identify them, or remove them altogether.

Tip 2: Typos and Grammatical Errors


To beat Google Penguin update, make sure that your content adds value to your customers. Your web pages and or blog posts should flow well and lack typos, spelling, and grammar errors that can put off your visitors. Before you publish content on the Internet, proof read it with a fine toothed comb, to ensure that it lacks the foregoing hitches. You can use several offline and online tools or even hire a reputable editor, to help you create flawless web pages. If your visitors enjoy your content and share your URL, Penguin can pick this, and reward you with high rankings.

Search Engine Optimization (SEO)


On/off-page SEO is an essential practice that you should keep in mind, if you want to beat the Google Penguin, and succeed on the Internet. In addition to writing quality content, make sure that your website is navigable and has a friendly interface that appeals to your visitors. Avoid using nested navigational systems and many flash graphics. They will only confuse your visitors, lower their experience, and thus, increase the bounce rate of your website. Finally, implement the following SEO tips, to appease the Penguin, and increase productivity of your site:

Tip 1: Keyword Stuffing


Unlike in the past when stuffing keywords was the norm, use them sparingly in the post Penguin era. Instead of placing your main keyword(s) on your page title, footer, H1 tags, and several times in the body of your blog post or article, use it sparingly. Ideally, you should maintain keyword density at around 2%, to have better results.

Tip 2: Avoid Hiding Text


Do not hide or white out text in your bid to rank higher in Google search results. Although this black hat strategy was effective in the past, Google has revamped that ability of Penguin to detect hidden portions of text, even in CSS files. Play by Penguin’s rules, if you want your website or business to remain relevant on the Web, for a long time.

Tip 3: Natural Anchor Text


If you do not know how to beat Google Panda, use natural anchor texts on your web pages, when linking to external sources. Do not stuff keywords in them or repeat them unnecessarily. You will raise a red flag and attract serious penalties from the mighty Google Panda. Finally, while creating anchor text, make sure that you link to reputable websites that with increase the value of your own, and are valuable to your customers. Google no longer considers all backlinks as equal, as it did in the pre Panda and Penguin era.

What tips do you follow for effective post-penguin optimization?
2013, By: Seo Master

seo How to Beat The Google Penguin Update 2013

Seo Master present to you:
If you are running an online business then you definitely have a website for it. Having a website simply means that you need to get traffic on it to increase your revenue. Not only that you can rely on search engines like Google to divert natural traffic towards your website but you can also use various services of Google itself to increase ROI of your business. One of the commonly used Google’s services is Adwords. Now, you might have already heard about this service but you may now know how to use it effectively for increasing the ROI of your business. In this post, I’m going to share some tips that have helped me and will also help you to increase ROI of your business using Adwords traffic.

1. Go for specific keywords

Let us say that you are operating a journey website and the main keyword and key phrase in your business market is “Travel”. Of course, you would like to hit that keyword and key phrase but do you really think that this strategy will work for you because “Travel” is a common keyword and key phrase that is used by almost all journey service offering organizations. Moreover, you will have to waste your money on buying this keyword and key phrase for For each strategy. So, this is not a great cope. It is recommended to go for particular search phrases that have around 2000-5000 amount of searches each 30 days.

2. Write Keyword in your ad’s first line

Even if your outcomes is proven above the number place having website in Search engines SERPs, people will not be enthusiastic about purchasing marketing if you have not used the keyword and key phrase smartly. A wise decision is to place your keyword and key phrase in the first range so a person can study it with a glance of eye and make up his thoughts about using your solutions.

3. Use the same keyword in your landing pages

Of course, each ad is back linking to your web page with a particular web page. Create sure to use the same keyword and key phrase that you have used in that ad on your web page. If a individual is looking for particular solutions then he will keep your web page as soon as he areas on the webpage. Create sure that the visitors from your For each ad strategy is getting on the right web page from where they can find something of their attention.

4. Increase the readability of your ads

Once of the most significant factors in promotion is to get your concept through successfully. If you will use little characters for your ad headline then it will never pick up interest of visitors. Instead, you can try benefiting the characters in your ad. This will not only pick up the interest of visitors but they will be influenced to at least simply simply select the web link and see what you are providing. Of course, if you will be providing something that they need, you will create money quickly.

A marketing campaign is of no use if it cannot increase the ROI of your business and many people waste a lot of money by running flop Adwords campaigns just because they don’t know how to turn their visitors into customers.
2013, By: Seo Master

seo How I increase ROI of my business using Google Adwords Traffic? 2013

Seo Master present to you:

I’m sure many people know about SEO (especially bloggers). SEO is nothing but search engine optimization which includes On-Page SEO and Off-Page SEO. Today we are going to discuss about the strategies and tactics to gain off-page SEO naturally.

What is Off-Page SEO?

Off-Page SEO can also be known as as backlink developing or connecting. It is nothing but the attempt done outside of your sector to get more visitors and to get extremely rated in google. This can be done by interlinking the content or offering backlinks on others weblogs.

How to Boost your Off-page SEO?

There are hell lots of ways to boost your off-page SEO. We are now going to discuss the top 4 link building strategies which boost off-page SEO:

1. Creating Good Content


Always keep in mind that your website position doesn’t depend on the number of the inbound hyperlinks or quantity of the inbound hyperlinks to your website but also the excellent of the inbound hyperlinks provided. Adofollow backlink from a reputed weblog or a university website will certainly help you in getting high excellent hyperlinks and also helps you in improving your online search results positioning. But before getting hyperlinks from other sites, summaries the following –
  • Must be relevant to your site niche
  • Should be highly ranked
  • The amount of traffic
SEO Tip: There is also a chance of getting quality backlinks if you create a quality content as the fellow bloggers link back to you.

2. Building Good Relationship

There are many ways of building relationship with fellow bloggers. You can start commenting right now to build good relationship with them. You can follow your fellow bloggers on social networks like Facebook, Twitter , Pinterest and Google Plus to stay in touch.
And how does developing good connection with other weblog writers help you in website position and power ranking? Well, everybody knows that when you become well-known people start viewing your website. They opinion back on your website and this way your traffic improve with the enhancement in jump rate. Try to join in boards appropriate to your website market.

3. Offering Guest Posts on Blogs

It’s the best and flexible way of getting quality backlinks on high page ranked and authority ranked websites. They also drive potential users to your blog and if you are an internet marketer and selling some product then it can benefit you well.
Guest Blogging a blog produces quality back links directing to your site which results in great position and great online search engine power and also it continues almost permanently . Most of the Pro Bloggers will be busy in doing marketing and other stuff and they can easily agree to your guest content if you have ability as a copywriter.

4. Interlinking Your Previous Posts

I’ve seen many bloggers asking “how to reduce bounce rate of my blog?” Well the answer is simple. Try to interlink your older posts which are relevant so that you can drive some traffic to the older posts and this way the bounce rate will be reduced. If you don’t interlink your older posts the number of page views will be reduced which also reduces your ranking and traffic.
Not only hyperlinking older posts but also you can use widgets and plugins like nRelate to display the articles similar to it or in same category.
SEO Tip: Always try to give an outbound link your fellow blogger if the article is under same niche/topic. By doing this you can expect the same from him.

What’s next?

I’m sure there are lots more methods and tactics to boost off-page SEO so share your experiences and let me know if there are more strategies which can improve off-page SEO easily.
2013, By: Seo Master

seo Do Link Building strategies boost your Off-Page SEO? 2013

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