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Seo Master present to you:


We’re living in a digital world. Internet, mobile websites, social media, videos and the list goes on. With consumers need for speed, Smartphones are flying off the shelves. Enter the age of video marketing.
In fact, Mari Smith, the Facebook marketing expert, has dubbed “2013 The Year of the Video.”
Video Marketing is simply a strategy for using video clips to market your new products, new services and even new companies. In fact, movie and internet promotion is considered one of the most significant resources for promotion sales and promotion, regardless of your business market.
So what are some of the benefits to video marketing?

Search Engine Optimization (SEO) = Higher Rankings

Looking for a way to get higher SEO rankings? Forrester-conducted research found webpages featuring a video are 50 percent more likely to appear on the first page of Google.
This means your site is ranked higher and, therefore, will be found faster which may increase your business leads and, ultimately, help you gain new prospects.
More Conversions

The goal of marketing is to acquire some type of conversion. Whether you use a landing page, a sales or products page, webinar, teleseminar, or an e-mail, if it contains a video the conversion rate will be as much as 25 percent higher than a promotional item without a video. A higher conversion rate is reason enough to use videos.
More E-mails Opened

Want more of your e-mails opened? Studies have shown subject lines that contain the word “video” are more likely to be opened — two to three times more, in fact.
Not all e-mail programs are suitable with videos. To work around this, catch a picture of your movie and place it into your e-mail message. Then include the weblink to your actual movie — it could be a webinar/teleseminar or live event. When your audience mouse clicks the weblink, he or she will be taken directly to your movie.
These are just three of the many benefits associated with using video.
Don’t be left out.
2013, By: Seo Master
Seo Master present to you:
HTML 5 & SEOAs the IT developers propose state-of-the-art structures that surpass the well-known HTML standards, which make possible website structuring, more and more regular individuals and owners of online businesses are interested in revising the old HTML standards and changing them with the new ones. The new standards are gathered under a new HTML package, known as HTML 5. The latest changes must be performed by all those who have a website or a blog as soon as possible. This is because the entire cyber space is about to change completely. Obviously, the online business owners, who cannot keep up with the latest developments within the IT field, will lose their customers sooner or later. In order to avoid this, you must understand the importance of HTML 5 for SEO.


The Role of HTML 5


The primary part of the new HTML requirements is just like that of the old ones, namely to offer google the perspective they need to be able to identify and evaluate properly the material of a web site. But, are the new HTML requirements able to modify our SEO techniques entirely? Is HTML 5 going to alter the way we do company online? To be able to comprehend the effect of HTML 5 on SEO, you should know the following things:


  • HTML 5 brings along new components, which help website owners to divide their web content much better than ever before. As the new HTML standards improve page segmentation, anyone can easily distinct different page parts from others. A great thing is that most search engines are able to use certain segmentation characteristics for finding pages that match particular inquiries. Thus, page segmentation has a lot to do with SEO.
  • HTML 5 introduces a new element, namely the <article>. This component is very important because it directs search engines towards the content of the webpage. This is crucial especially because it helps users to find comprehensive content that fits a specific keyword instead of locating only the titles, which include that keyword without actually providing too much information about the topic itself. Therefore, this new element requires search engines to search for the content that corresponds to a particular keyword instead of titles.
  • Another new element that HTML 5 proposes is <nav>. This component can help a website to provide information with regard to its architecture. <nav> is a complementary function to the well-known sitemap.
  • HTML 5 delivers new link types that permit webmasters to choose the most appropriate links for their websites. This thing also allows search engines to understand the context of the links they come in contact with better than before.
  • Some components of HTML 5 present different media-related improvements. This means that the new elements for video and audio come along with an increased interchangeability  which enables each engines to connect specific structures to each other.


These are the most essential improvements that HTML 5 provides to be able to help site entrepreneurs to get the best out of their SEO methods. Although HTML is continually changing, this version seems to be the best one so far. It is actual that the new functions recommended by HTML 5 have a greater impact on the activity of web designers than on the activity of SEO experts. However, none can reject that HTML 5 provides along essential changes that also weblink to SEO.

Is HTML 5 a Lot Different from the Previous Versions?


The designer confesses the point that HTML 5 is a better edition of HTML 4. In other terms, HTML 5 provides a few upgrades in comparison to HTML 4. One of these upgrades is the point that it guarantees in reverse interface. While some professionals were anticipating more from the new HTML 5, others are really satisfied because they do not have to research it from the begining. As the creating assistance considers this element, every new value suggests a small number of changes, enabling website owners to keep up with all of them.

Unfortunately, HTML 5 is yet to be used substantially. This implies that we will most probably get the first extensive reviews with respect to the effect of HTML 5 on SEO only after a few decades. As a point actually, the google do not pay interest to HTML 5 currently. Most of them are awaiting HTML 5 to be commonly used to help make sure that all the internet explorer are suitable with the new HTML components. Most probably, HTML 5 will be substantially used only after a lot of website owners will find out its excellent features.
2013, By: Seo Master
Seo Master present to you:
Did the recent Google Penguin update affect you website or online business negatively? Whether you experienced a dip in traffic and or loss of productivity, you can do several things to remedy the situation. Consider the following two guidelines on how to beat Google Penguin update:


Site Reputation


With the recent Penguin update, Google introduce a new reward system that depicts how websites rank in its search results. Websites that are of high quality, and improve the experience of web enthusiasts, rank higher in its results and as such, benefit from its high organic traffic. In view of this fact, the first thing that you should do, to beat the Google Penguin update is to improve the reputation of your site or e-commerce establishment. This is not as hard as it sounds. Consider the following two tips to increase your chances of success:
How to Beat Google Penguin Update

Tip 1: Publish Unique Content


To improve the reputation of your website, the first thing that you should do is to publish unique and high quality content. Scan all your web pages to identify duplicate content, and then remove or rewrite those that are positive. After you have put your on-page content in order, search offline sites to check whether they have duplicated your content. Again, if you find positive results, negotiate with the concerned webmasters to remove copied content. If negotiations fail, you should rewrite affected pages, use canonical tags to identify them, or remove them altogether.

Tip 2: Typos and Grammatical Errors


To beat Google Penguin update, make sure that your content adds value to your customers. Your web pages and or blog posts should flow well and lack typos, spelling, and grammar errors that can put off your visitors. Before you publish content on the Internet, proof read it with a fine toothed comb, to ensure that it lacks the foregoing hitches. You can use several offline and online tools or even hire a reputable editor, to help you create flawless web pages. If your visitors enjoy your content and share your URL, Penguin can pick this, and reward you with high rankings.

Search Engine Optimization (SEO)


On/off-page SEO is an essential practice that you should keep in mind, if you want to beat the Google Penguin, and succeed on the Internet. In addition to writing quality content, make sure that your website is navigable and has a friendly interface that appeals to your visitors. Avoid using nested navigational systems and many flash graphics. They will only confuse your visitors, lower their experience, and thus, increase the bounce rate of your website. Finally, implement the following SEO tips, to appease the Penguin, and increase productivity of your site:

Tip 1: Keyword Stuffing


Unlike in the past when stuffing keywords was the norm, use them sparingly in the post Penguin era. Instead of placing your main keyword(s) on your page title, footer, H1 tags, and several times in the body of your blog post or article, use it sparingly. Ideally, you should maintain keyword density at around 2%, to have better results.

Tip 2: Avoid Hiding Text


Do not hide or white out text in your bid to rank higher in Google search results. Although this black hat strategy was effective in the past, Google has revamped that ability of Penguin to detect hidden portions of text, even in CSS files. Play by Penguin’s rules, if you want your website or business to remain relevant on the Web, for a long time.

Tip 3: Natural Anchor Text


If you do not know how to beat Google Panda, use natural anchor texts on your web pages, when linking to external sources. Do not stuff keywords in them or repeat them unnecessarily. You will raise a red flag and attract serious penalties from the mighty Google Panda. Finally, while creating anchor text, make sure that you link to reputable websites that with increase the value of your own, and are valuable to your customers. Google no longer considers all backlinks as equal, as it did in the pre Panda and Penguin era.

What tips do you follow for effective post-penguin optimization?
2013, By: Seo Master
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