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Seo Master present to you:
The title is the very first thing a reader will see and it’s often the primary means by which a reader will decide if he wants to read your article. If your title is great, more people will read the article than if it’s just so-so. The title can have such a big influence on the success of an article, that publishers will often decline articles solely because of problems in the title. The rest of the article may be perfect but, if there are problems with the title, then the article can be declined.2013, By: Seo Master
Some people who are new to article marketing are under the impression that to build links to their sites, all they need to do is write an article, submit it and the article will automatically be published.
Did you know that after you submit your article, it will most likely be reviewed by an editor before it is published on a website? This editor will have a list of editorial guidelines that he or she is using to evaluate your article.
If your article passes the test, then it will be published. If it does not, it will be declined. One of the first things publishers/editors look at is the title. There are several reasons why an article might be declined right out of the gate due to issues with the title.
What’s so important about the title?
The title is the very first thing a reader will see and it’s often the primary means by which a reader will decide if he wants to read your article. If your title is great, more people will read the article than if it’s just so-so. The title can have such a big influence on the success of an article, that publishers will often decline articles solely because of problems in the title. The rest of the article may be perfect but, if there are problems with the title, then the article can be declined.
If you knew what publishers were looking for, you could craft your articles around their requirements. In this article we’ll cover some article marketing tips and common title issues that result in publisher declines:
1 — Improper grammar or spelling.
It’s absolutely paramount your title be grammatically correct and have proper spelling. One error could result in an immediate decline from publishers.
It’s absolutely paramount your title be grammatically correct and have proper spelling. One error could result in an immediate decline from publishers.
The title is also an indication of the article’s quality — if the title contains errors, it will be assumed the rest of the article will too.
2 — The title does not accurately portray what the article is about.
The title serves the purpose of informing the reader what the article is about. If it drops the ball on that count, the article will be declined.
The title serves the purpose of informing the reader what the article is about. If it drops the ball on that count, the article will be declined.
Here are some ways that a title may not reflect the content of the article.
• If you say that an article has 25 tips on a certain topic, it has to contain 25 tips. Someone once asked me if she could have a title that mentioned 25 tips and then only include 24 in the article with the promise of providing the 25th on her website. She was thinking of this as a way to lure readers to her site. In the article marketing world, that would be a no-no. If you say the article has 25 (or however many) tips, then you must list 25 tips in the article.
• If the title mentions a location, the content must apply specifically to that location. Sometimes when a person is marketing a local business, he will want to include the city in the title of the article. That would be fine if the article contained information about that city, but oftentimes the information is just generic. If your article is: “10 Tips For Hiring A Babysitter In Miami,” then the article needs to contain tips on that specific topic, rather than tips that would apply to any location.
In most cases, it’s better to leave the city name out of the title and write an article appropriate for all locations. Then refer to the city in your resource box.
3 — Title is too short to be descriptive.
I’ve seen some super minimalist titles, as if the author thought the title didn’t matter. At many quality publishers, the title must be at least two words long, but I encourage you to elaborate even further.
3 — Title is too short to be descriptive.
I’ve seen some super minimalist titles, as if the author thought the title didn’t matter. At many quality publishers, the title must be at least two words long, but I encourage you to elaborate even further.
Some people who are very keyword focused will simply use their keyword phrase as the title, which results in a very bland, non-descriptive headline. It’s great to use your keyword phrase in the title, but ideally you’ll work it into a more descriptive title that includes the keyword phrase in a natural way.
4 — Overuse of keywords in the title, to the point where the title does not read well.
The title is a great place to include your keywords, but it defeats the purpose if you use so many keywords that the title ceases to make sense. Publishers are very sensitive to overly keyword-optimized titles and articles (and readers can easily pick up on it too). It’s essential the title and article serve the reader first and foremost. Just one keyword phrase worked naturally into the title in a grammatically correct way is sufficient.
5 — There are other less obvious things that publishers look for.
These can still be serious enough to merit a decline of the article, such as not putting the title in title case (where the first letter of every major word is capitalized), putting the title in quotation marks (which is unnecessary), or ending the title with a period (also unnecessary).
The title is a great place to include your keywords, but it defeats the purpose if you use so many keywords that the title ceases to make sense. Publishers are very sensitive to overly keyword-optimized titles and articles (and readers can easily pick up on it too). It’s essential the title and article serve the reader first and foremost. Just one keyword phrase worked naturally into the title in a grammatically correct way is sufficient.
5 — There are other less obvious things that publishers look for.
These can still be serious enough to merit a decline of the article, such as not putting the title in title case (where the first letter of every major word is capitalized), putting the title in quotation marks (which is unnecessary), or ending the title with a period (also unnecessary).
These are the major things that publishers look for with titles. If you keep these guidelines in mind when creating your article submissions, then your titles should be acceptable.
Seo Master present to you:
2013, By: Seo Master
Social networking is the process of making connections and building a network, one person at a time. You make a connection with one person and you are then exposed to all their connections and so on and so on. Social networking has been practiced for centuries but the development of the Internet has enabled social networking to explode with possibilities. With sites like Facebook, Pinterest, Twitter and many more, we can connect with people all over the world.
Along with the benefits of social networking come responsibilities. There are accepted rules and actions necessary for effective social networking. These rules and actions will define your conduct. Your conduct will be the deciding factor as to whether your social networking skills will be successful.
1. DO build relationships — Developing connections is the base of a effective business. Get to know your customers and let them get to know you. Type a connection depending on believe in and regard. Be honest and truly display attention in assisting your customers find the remedy they are looking for. Gone are the days of tricky sales staff and violence techniques.
2. DO participate and get involved — Setting up your social pages and sitting back to wait for relationships will not be sufficient. Respond to concerns, ask concerns, opinion on individuals' posts, retweet, and really interact. You have to take enough a chance to join in discussions, take an interest in individuals' views, get involved with events and commit to putting in enough time required to connection with your relationships.
3. DO share helpful resources — Always be looking for details and sources to discuss with your buddies and supporters. Be as beneficial as you can. Let individuals know they can depend on you for help and details and they will come to depend on you and your company for more.
3. DO be honest — Always be advance with individuals and do not offer them alternatives you cannot offer. If you cannot offer what they need, immediate them to someone who can. This will enhance their believe in in you and increase your social media group.
4. DO update frequently — Check out your individuals everyday and keep your content new and clean. But do not publish so much that individuals begin to neglect you or remove you. There is no set concept on publishing regularity. All situations and websites are different but try to publish at least one to three periods per day.
4. DO update frequently — Check out your individuals everyday and keep your content new and clean. But do not publish so much that individuals begin to neglect you or remove you. There is no set concept on publishing regularity. All situations and websites are different but try to publish at least one to three periods per day.
5. DO complete your profile — If your information is left unfastened or imperfect, it will do certain damage to your social media. An imperfect information appears not professional. Individuals will think you are trying to cover up something. The trust will be considerably reduced. Individuals will more likely link with you if you provide complete information information.
6. DO NOT lose control — You must, at all times, retain your composure and not let your emotions rule your behavior. If someone loses control, keep calm and reply with respect and courtesy, but do not let the person intimidate you. Be strong, yet well-mannered. In most cases, you will be able to “bring down” the person and they will have a stronger opinion of you. Of course, there are some people that just will not adhere to common courtesy and you just have to eliminate them from your network.
6. DO NOT lose control — You must, at all times, retain your composure and not let your emotions rule your behavior. If someone loses control, keep calm and reply with respect and courtesy, but do not let the person intimidate you. Be strong, yet well-mannered. In most cases, you will be able to “bring down” the person and they will have a stronger opinion of you. Of course, there are some people that just will not adhere to common courtesy and you just have to eliminate them from your network.
7. DO NOT get too personal — If you are social networking for your business, individuals do not want to hear how you washed your rest room or what movie you are watching, etc. Be professional and publish only helpful, interesting items. Adding a little humorousness is effective as well but be very careful not to publish anything unsuitable or unpleasant. Many people have different levels of humorousness and understanding so keep the humorousness light and acceptable.
8. DO NOT connect with everyone — At any time you get a buddy demand or adhere to be sure to examine out the individual. Do not just link with everyone so you can have a bigger system. Understand to be careful and how to figure out genuine demands from online hackers and spammers. This delivers us returning to the finished details. I never link with anyone who has no details at all in his details. If the individual does not want to discuss who he or she is, that is a big red banner. Also be sure to confirm any hyperlinks, downloading, images, accessories, etc.
9. DO NOT share too much information — Individuals do not need to know when you are going on holiday or when you are house alone, etc. Be careful and use good feeling. Developing your company does not need you to discuss your comfort and weaknesses.
10. DO NOT post without proofreading — Be sure to check your punctuation, sentence structure, etc. Even content that you experience has nothing to do with company need to be effectively published because everything you do in the public media world will impact your company. Sustain reliability, complimentary and regard no issue how simple you experience your publish or reaction.
Without social networking, more than likely your business will not survive. Take advantage of the power and possibilities the Internet provides. But always be aware, cautious and courteous when connecting, posting and building those ever-important relationships.
Seo Master present to you:
Looking for a way to get higher SEO rankings? Forrester-conducted research found webpages featuring a video are 50 percent more likely to appear on the first page of Google.
The goal of marketing is to acquire some type of conversion. Whether you use a landing page, a sales or products page, webinar, teleseminar, or an e-mail, if it contains a video the conversion rate will be as much as 25 percent higher than a promotional item without a video. A higher conversion rate is reason enough to use videos.
Want more of your e-mails opened? Studies have shown subject lines that contain the word “video” are more likely to be opened — two to three times more, in fact.2013, By: Seo Master
We’re living in a digital world. Internet, mobile websites, social media, videos and the list goes on. With consumers need for speed, Smartphones are flying off the shelves. Enter the age of video marketing.
In fact, Mari Smith, the Facebook marketing expert, has dubbed “2013 The Year of the Video.”
Video Marketing is simply a strategy for using video clips to market your new products, new services and even new companies. In fact, movie and internet promotion is considered one of the most significant resources for promotion sales and promotion, regardless of your business market.
So what are some of the benefits to video marketing?
Search Engine Optimization (SEO) = Higher Rankings
Search Engine Optimization (SEO) = Higher Rankings
Looking for a way to get higher SEO rankings? Forrester-conducted research found webpages featuring a video are 50 percent more likely to appear on the first page of Google.
This means your site is ranked higher and, therefore, will be found faster which may increase your business leads and, ultimately, help you gain new prospects.
More Conversions
The goal of marketing is to acquire some type of conversion. Whether you use a landing page, a sales or products page, webinar, teleseminar, or an e-mail, if it contains a video the conversion rate will be as much as 25 percent higher than a promotional item without a video. A higher conversion rate is reason enough to use videos.
More E-mails Opened
Want more of your e-mails opened? Studies have shown subject lines that contain the word “video” are more likely to be opened — two to three times more, in fact.
Not all e-mail programs are suitable with videos. To work around this, catch a picture of your movie and place it into your e-mail message. Then include the weblink to your actual movie — it could be a webinar/teleseminar or live event. When your audience mouse clicks the weblink, he or she will be taken directly to your movie.
These are just three of the many benefits associated with using video.
Don’t be left out.