Création des Logiciels de gestion d'Entreprise, Création et référencement des sites web, Réseaux et Maintenance, Conception
Seo Master present to you:
Do you have a local business or one that targets audiences in a particular location? If you do, then you need to go a bit deeper with your search engine optimization strategy. There are several things you can do to help your customers find you online and here are five crucial tips on how to make sure you’re attracting as many clicks as possible.
For example, say you own a local air conditioning business which operates across the UK. When you’re putting together your optimization strategy, look at Geo specific keywords + air conditioning using the Google Ad Words Keyword Tool.
The numbers may not be 100% accurate but from the above data you can see that London air conditioning is searched for more than the other locations. You can also use the additional keyword ideas provided below the search terms table in Ad Words.
Another good way to get keyword ideas is to simply type in your main keyword in Google search and then check out the related searches at the bottom of the page.
Of course, there are plenty of other keyword researching tools that you can use to develop the right keywords for your local search engine optimization and the more you make use of the better.
Your SEO title tag and meta description will be displayed in search engine results, so make sure these two areas are optimized for local search. This means that your locally optimized title tag should include your main keywords and your location in 70 characters while your locally optimized meta description should also include your address and phone number in a maximum of 165 characters.
Include your phone number and address on your site
When you add local address and phone number on your site it’s important not add them in an image, but to have it as actual text. That’s because search engine cannot index images, so they won’t know it’s there. This kind of location information is a strong ranking factor in local SEO, plus people using mobile phones to access your site can actually dial your number by just clicking on it directly from the page if it is in text form.
Embed a Map
Simply enter your business address on Google Maps and you’ll get an HTML embed code that allows you to add a map on your site.
This is not only a great way to have Google know where you are but also to help your site visitors find your location easier.
Create a Geo Sitemap
You can also create a Geo sitemap if you want to make sure Google knows where your business is located. You can use the Geo Sitemap Generator to generate this. After you've filled in your business details, simply download the two files and upload them to your site’s root folder.
Then you need to go to Google Webmaster Tools, add your site and verify it using your Google Analytic code. Under Site Configuration-> Sitemaps add the Geo sitemap’s URL. This is the fastest way to inform Google of your location.
The first thing you need to do is add or claim your business on Google Places. Add as much information as you can to your profile and be sure to upload photos as well. After you've added all the necessary information about your business, you will need to verify your business. You have two options – either verify immediately by phone or wait for two to three weeks for a postcard by mail.
Once your Google Place profile is live, there is another important thing you should do and that is to encourage your customers to write reviews about your business and the products or services you provide. If you happen to also get some bad reviews, don’t just leave them there. Reply and try to come up with a solution for these unhappy customers. This way you can help your former customers and, at the same time, prove to potential customers that you provide fantastic support.
Google Places is the most important place on which to have your business listed but don’t ignore options like Bing Local, Yahoo Local, Yelp, Yellow Page and others. The more listings you have on local directories, the better.
At first, you can give special discounts or coupons to people who check in often at your business or to those who check in for the first time. This is an amazing word-of-mouth marketing technique as people tend to go to places their friends have been to and recommend.
That is why you should make sure you website functions well on cellular. A mobile-specific website is better than a conventional website in these conditions as it’s enhanced particularly for small displays, providing customers a better routing encounter. Sensitive design, an growing area in web growth, offers a way to provide cellular customers a great encounter without having to have two individual sites.
By guaranteeing your cellular website is enhanced in the methods described above, you can entice clients who are looking for a business like yours even while they are strolling down the road.
If you make sure you follow the five tips above, you should see an increase in people visiting your site, which in turn will lead to an increase in customers.
What strategies do you use to boost local SEO?
2013, By: Seo Master
1 – Keyword Research for Local Search
To improve your site you first need to determine which keywords and words to use. Keep in mind to improve for local internet search you need to pay attention to words which are appropriate to both your market and place.For example, say you own a local air conditioning business which operates across the UK. When you’re putting together your optimization strategy, look at Geo specific keywords + air conditioning using the Google Ad Words Keyword Tool.
The numbers may not be 100% accurate but from the above data you can see that London air conditioning is searched for more than the other locations. You can also use the additional keyword ideas provided below the search terms table in Ad Words.
Another good way to get keyword ideas is to simply type in your main keyword in Google search and then check out the related searches at the bottom of the page.
Of course, there are plenty of other keyword researching tools that you can use to develop the right keywords for your local search engine optimization and the more you make use of the better.
2 – On-Site Optimization for Local Search
Once you've put together a list with the right keywords, the next thing you need to do is optimize your site for local search. To let search engines know the location you’re targeting, start by adding Geo-specific information and keywords in your title and meta descriptions.Your SEO title tag and meta description will be displayed in search engine results, so make sure these two areas are optimized for local search. This means that your locally optimized title tag should include your main keywords and your location in 70 characters while your locally optimized meta description should also include your address and phone number in a maximum of 165 characters.
Include your phone number and address on your site
When you add local address and phone number on your site it’s important not add them in an image, but to have it as actual text. That’s because search engine cannot index images, so they won’t know it’s there. This kind of location information is a strong ranking factor in local SEO, plus people using mobile phones to access your site can actually dial your number by just clicking on it directly from the page if it is in text form.
Embed a Map
Simply enter your business address on Google Maps and you’ll get an HTML embed code that allows you to add a map on your site.
This is not only a great way to have Google know where you are but also to help your site visitors find your location easier.
Create a Geo Sitemap
You can also create a Geo sitemap if you want to make sure Google knows where your business is located. You can use the Geo Sitemap Generator to generate this. After you've filled in your business details, simply download the two files and upload them to your site’s root folder.
Then you need to go to Google Webmaster Tools, add your site and verify it using your Google Analytic code. Under Site Configuration-> Sitemaps add the Geo sitemap’s URL. This is the fastest way to inform Google of your location.
3 – Get on Google Places
Getting your firm to show up in Google Places listing is the best thing that can happen for your business. Why? Because it’s increasing the chances of your local business showing up on the first page of search results, even above some of the organic ones.The first thing you need to do is add or claim your business on Google Places. Add as much information as you can to your profile and be sure to upload photos as well. After you've added all the necessary information about your business, you will need to verify your business. You have two options – either verify immediately by phone or wait for two to three weeks for a postcard by mail.
Once your Google Place profile is live, there is another important thing you should do and that is to encourage your customers to write reviews about your business and the products or services you provide. If you happen to also get some bad reviews, don’t just leave them there. Reply and try to come up with a solution for these unhappy customers. This way you can help your former customers and, at the same time, prove to potential customers that you provide fantastic support.
Google Places is the most important place on which to have your business listed but don’t ignore options like Bing Local, Yahoo Local, Yelp, Yellow Page and others. The more listings you have on local directories, the better.
4 – Local Marketing on Foursquare
With so many people checking in at places using Foursquare, you need to add or claim your business on this major social network for local firms. Add all the necessary information about your company and don’t forget to also add a link to your website. Then ask people to check in at your business, whether it’s a clothing shop, a hotel, a creative agency or an electronics store.At first, you can give special discounts or coupons to people who check in often at your business or to those who check in for the first time. This is an amazing word-of-mouth marketing technique as people tend to go to places their friends have been to and recommend.
5 – Mobile search and local search, the new SEO power couple
Was the last look for you performed made from a cellular phone? If the response is yes, then you are aspect of the 61% cellular customers who ran regional queries from their cell cellphone, according to a 2012 research by Localize and 15 kilometers. This number will only improve as more and more people are using cell cellphone gadgets to accessibility the web.That is why you should make sure you website functions well on cellular. A mobile-specific website is better than a conventional website in these conditions as it’s enhanced particularly for small displays, providing customers a better routing encounter. Sensitive design, an growing area in web growth, offers a way to provide cellular customers a great encounter without having to have two individual sites.
By guaranteeing your cellular website is enhanced in the methods described above, you can entice clients who are looking for a business like yours even while they are strolling down the road.
If you make sure you follow the five tips above, you should see an increase in people visiting your site, which in turn will lead to an increase in customers.
What strategies do you use to boost local SEO?
Seo Master present to you:
Search Engine optimization techniques are adopted by the people who manage or create a website. These techniques are much involved in the process of web creation that user interface is designed in the way that web pages are presented with content which is SEO friendly. As, by last few years, SEO has done many changes which impacted the working procedure of web designers as well. Here expected changes in SEO by 2013, are discussed.
Actual objective should be obtained for which sites are developed because these are regarded as the resources. In 2013, better contract price can be obtained through the assistance which is according to passions of individuals.
2013, By: Seo MasterExpected changes in 2013:
Actual objective should be obtained for which sites are developed because these are regarded as the resources. In 2013, better contract price can be obtained through the assistance which is according to passions of individuals.
High quality content:
In websites, the content can be used that is unique. Top high quality content is offered with resources so people can found the resources from where content has been taken. More information can be obtained through the resources offered in the content. Power details, allows user to provide reviews that can be helpful in the enhancement of website. Content can be connected with other websites that have great position. Promoted content should be offered in the websites. When content is marketed, it allows inproviding backlinks, to the owner site which makes traffic as well. All possible actions should be taken for the great high high quality of content. Many programs can be used for the marketing of content and in this respect individuals should be implemented as starting programs. Social bookmarking websites route is another marketing source. In a natural way, the discussing hyperlinks for Twitter posts, +1, Prefers, etc should be given.Content in all forms:
The content of the website can be presented in all forms including texts, images, audios and videos. All necessary steps should be taken and all relevant material should be provided in the website. Through the measures of localization, Google has enhanced the data with leveraging tool. So, local search option should be given in the website, which will be an advantage too.Mobile Friendly site:
Here is new factor but it should not be ignored by the web developers. More individuals now accessibility the websites by their cellular and web developers should offer the cellular perspective for their websites. Websites can quickly be turned into cellular edition web page and web designersknow the procedure.More Google products are expected:
By 2013, more Search engines items are required to be presented. It is predicted to be sure because for many years, Search engines is increasing it share in the marketplace of online search engine. Day by day, Search engines is including more items in SEO industry and their holders is getting more highly effective and enhance. Incorporation of new items also makes it more highly effective enough that it is known as the greatest data source.Cost of ads will increase in 2013:
It is predicted that price of ads will improve in 2013. Search engines Google adwords gets ads for the sites and will pay percentage by earnings. With improving variety of guests andmore organizations, SEO will improve the costs for ads and can improve the percentage as well.Seo Master present to you:
Since Twitter began, large and small businesses alike have had a hard time monetizing its usage into a calculable formula. Any attempts to drive interaction into sales are quickly viewed as automated tweets in response to mentioning specific keywords.
There was a time when, as a insect management organization, we supervised pest-related search phrases such as “scorpion, house”. We were looking for individuals that had described discovering a scorpion in their home that resided within our assistance places. As soon as we discovered a go with, we’d achieve out to that individual, showing them we could help them and to examine out a particular web page. All our efforts were seen as computerized reactions, when actually our worker was actually tweeting them immediate.
When it comes to Tweets and business, remember this: It’s about interacting, not promoting. To the pleasure of public networking enthusiasts, Tweets is the near perfect foundation for on the internet connections, not on the internet industry.
So, while you get the idea of using Twitter for business sales out of your mind, here are a few practical tips for small or local businesses.
2013, By: Seo Master
There was a time when, as a insect management organization, we supervised pest-related search phrases such as “scorpion, house”. We were looking for individuals that had described discovering a scorpion in their home that resided within our assistance places. As soon as we discovered a go with, we’d achieve out to that individual, showing them we could help them and to examine out a particular web page. All our efforts were seen as computerized reactions, when actually our worker was actually tweeting them immediate.
When it comes to Tweets and business, remember this: It’s about interacting, not promoting. To the pleasure of public networking enthusiasts, Tweets is the near perfect foundation for on the internet connections, not on the internet industry.
So, while you get the idea of using Twitter for business sales out of your mind, here are a few practical tips for small or local businesses.