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Seo Master present to you:
By Mike Winton, Director of Developer Relations

With Google I/O 2011 just two days behind us, we wanted to thank the nearly one million developers who joined us at Moscone Center, attended I/O Extended events, and watched online via I/O Live from 161 countries around the world. In addition to the announcements made at the keynote presentations, we had more than 30 announcements in our 110 sessions. HD recordings of all these sessions are now available online. Here are some of the announcements:
Highlights from this year’s event are posted at www.google.com/io, where we are featuring photos, announcements, and the latest videos. Also, stay tuned for a feature on “Backstage at Google I/O” where we will highlight the developers and artists who helped to make the event possible this year.

Google I/O kicks off the year as our biggest developer event--but we’re only getting started. As of today, we are announcing locations for our eight Google Developer Days (GDDs), which will take place all over the world with more than a few DevFests in between. Stay tuned for more info on the 2011 event details, but we’ll look forward to seeing you in Brazil, Argentina, Prague, Moscow, Tokyo, Sydney, Israel and Germany for our Google Developer Team world tour.


Mike Winton founded and leads Google's global Developer Relations organization. He also enjoys spending time with his family and DJing electronic music.

Posted by Scott Knaster, Editor
2013, By: Seo Master

seo Keynote and session videos from Google I/O now live 2013

Seo Master present to you: We’re incredibly proud of the diversity of applications and tools making use of the Google Analytics Export API. We also know that several of you have been asking about our .NET client library and requesting sample code.

So we’re happy to announce we’ve updated the .NET Google Data client library to support all our recent features.

In addition, we’ve added 2 reference examples for both the Account Feed and Data Feed which show how to pull advanced segment, custom variable, and goal data from the API. As you can see from the examples, this client library makes pulling data from the Export API incredibly easy.

Now that the .NET developers among you have this library, what will you use it for? Fancy visualizations? Automated reporting? Extreme data mining? Let us know in the comments, or bounce a few ideas off your peers in the Google Analytics Data Export API group!

By Alexander Lucas, Google Analytics API Team2013, By: Seo Master

seo Updates To .NET Library For The Google Analytics API 2013

Seo Master present to you: This post is part of the Who's @ Google I/O, a series of blog posts that give a closer look at developers who'll be speaking or demoing at Google I/O. This guest post is written by Aloqa’s Head of Client Development Matthias Schicker who will be demoing as part of the Developer Sandbox.

In the last few years, the mobile industry has overcome several infrastructure hurdles that location-based services (LBS) have historically faced -- cheap, small GPS receivers have become ubiquitous, CellID / Wifi positioning has become available on platforms like Android and iPhone, and some carriers have even started to make location information available. Not surprisingly, a wave of LBSs has been unleashed in the market. Yet LBS has still not lived up to its much vaunted promise.

The reason, we believe, is that most location services are still "reactive" -- they treat the phone like a PC. The user is required to launch an application that returns information based on the user's location. While these "finder" services are certainly useful, with Aloqa, we believe we are striking at the core of three things that are fundamentally wrong with mobile LBS today:

1. Mobile phones shouldn't have to be used as browsers. A phone is an interrupt-based device that is intended to alert you - ring when someone calls or buzz when an SMS comes in. It should "proactively notify" you, as obtrusively or unobtrusively as you'd like, of content, people, and places in your surroundings. So you never miss an opportunity to socialize, play, work, shop, watch a show, or just grab a coffee with a friend.

2. Location is only one part of a user's current "context". Historically, "location" has been used a little too simplistically by mobile apps. The canonical LBS example is to walk by a Starbucks and get a coupon sent to your phone. Even ignoring the fact that Starbucks doesn't even have coupons, if all we got all day from mobile apps is aggressive ads of various kinds, of course we would hate "LBS" too.

Location is just one component of a user's context. Who the user is, what they like, the time of day, their social graph - these are all important inputs to context as well. Your phone can be trained in a much smarter way to know you and therefore is a perfect device to give you "Context Based Services".

3. Point applications are good but it's getting beaten to death by a thousand apps. Restaurants, toilets, bars, music, events, even friend finders - why have separate apps for them? This information should just be available to users at their fingertips and at once, and without having to launch individual applications and type into them.

Aloqa is a mobile service that proactively notifies you of a variety of interesting opportunities around you: places, events, bargains, friends and activities. A kind of universal "context based inbox" for all the world's location relevant content and services.
  • Instead of having to search, you can just look at your phone and see your local hotspots, events of interest, and recommended bargains.
  • Users can customize Aloqa and decide which Aloqa "channels" they want from our "channel store".
  • Using our API, publishers can create a channel and use our universal inbox for context relevant notifications, be it for biking trails, or popular bars where Pittsburgh Steelers fans congregate.

If you have an Android phone, you can download Aloqa through the Android Market or scan this QR code to the left. To try our dev tools, go to http://dev.aloqa.com. We’d love to hear your feedback, and if you’re going to I/O, be sure to stop by the Developer Sandbox to see our demo!

posted by Matthias Schicker, Head of Client Development at Aloqa2013, By: Seo Master

seo Contextual Discovery: The Next Generation of Location-Based Services 2013

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