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Seo Master present to you:

Search Engine Optimization


Search Engine Optimization is the process and a technique to modify the website in better way to rank better in the search engine results page (SERP).
There are many steps involved in the process, many of which include the following:
  • W3C Validation.
  • Naming structure of files for search engines.
  • Creating a page Title.
  • Creating a robots.txt file.
  • Creation of a sitemap.
  • 404 error handling page.
  • Meta tags like Description Tag, Keyword Tag
  • Site navigational structure
  • Using of H1, H2, H3, H4, H5, H6.
  • Using of Alt Tag.
  • Creating a Keyword rich Anchor Tag.
While this is a short list, there are many considerations that have to account for when optimizing your website. Best process to get your site coded in a search engine friendly fashion. 
2013, By: Seo Master

seo What is Search Engine Optimization? (SEO), Define SEO, SEO Means 2013

Seo Master present to you:

Custom 404 Error Page, Tips for Custom 404 Page, Handling 404 Error Page



Custom 404 Error Page

Custom 404 Error Page
A 404 page means, when visitors visit our website and they reach to non-existent page on your site (because they've clicked on a broken link, the page has been deleted, or they've mistyped a URL). A 404 page indicate that webpage is not found or exit.
It is better to create a custom 404 web page. A good custom 404 page will help visitors to find the information they're looking for, as well as providing helpful links and encouraging them to explore your site further. We can customize 404 pages in any way by using standard HTML.
Tips for creating an effective 404 Error page:
Give clear information to visitors that the page they're looking for not found. Use language that is friendly and inviting.
  • Create the 404 page same as the remaining exit page, including internal linking or navigation.
  • Consider adding links to your most popular articles or posts, as well as a link to your site's home page.
  • Think about providing a way for users to report a broken link.
  • Avoid custom 404 page being index by search engines and Google search results, make sure that your web server returns an actual 404 HTTP status code when a missing page is requested.
  • Use the Enhance 404 tool in Webmaster Tools to embed a search box on your custom 404 page and provide users with useful information to help them find the information they need.
Note: This article provide a information on “guidelines for creating the content of your custom 404 page”. For information on configuring your server to display your new 404 page, check your server or web hoster documentation. Make sure that your web server returns a 404 status code to users and spiders, so that search engines don't accidentally index your custom 404 page.

2013, By: Seo Master

seo Custom 404 Error Page, Tips for Custom 404 Page 2013

Seo Master present to you:

Site Navigational Structure, Internal Navaigation Structure
Site Navigational Structure
Navigation structure of a website is important for visitors to navigate from one to other pages quickly. Navigation structure is also help search engines understand what content the webmaster thinks is important.
All sites have a home page, which is the main page of the website and visitors start entering from home to another page of the website.
Before starting the internal linking, we have to think that how visitors will navigate from home page to other pages. If we have different categories that need to be classified under multiple category and subcategory categories then better to have a sitemap page on your site that displays the structure of your website in a single page.
Sitemap page help visitors to visit the internal pages from a single page and this is good from seo point of view because search engines will also visit this page and easily crawl the pages on your site.
A Sitemap.xml file, which you can submit through Google's Webmaster Tools, makes
Easier for Google to crawl the web pages on your site.
Tips for Creating Site Navigation


  • Try to make as simple as possible for visitors to navigate from home page to more specific inner page they want on your site. Add navigation pages in all pages relevant to content and category.
  • Use mostly text for navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site.
  • Use "breadcrumb" navigation - A breadcrumb is a row of internal links at the top or bottom Of the page that allows visitors to quickly navigate back to a previous section.
  • Create a HTML sitemap page and use an XML Sitemap file.
  • Have a useful 404 page
Avoid for Creating Site Navigation:
  • Having a navigation based entirely on drop-down menus, images, or Animations.
  • Linking each and every page to every other webpage.
  • Going overboard with slicing and dicing your content.
2013, By: Seo Master

seo Site Navigational Structure, Internal Navaigation Structure 2013

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