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Seo Master present to you:

Google SEO Tips and SEO Tricks
Top Google Tricks
Enter just the word http for your search to find the top 1000 PageRanked sites.
Enter only www in your search to see how Google ranks the top 1,000 sites.
Manually type the following prefixes and note their utility:
  • link:url Shows other pages with links to that url.
  • related:url same as "what's related" on serps.
  • site:domain restricts search results to the given domain.
  • allinurl: shows only pages with all terms in the url.
  • inurl: like allinurl, but only for the next query word.
  • allintitle: shows only results with terms in title.
  • intitle: similar to allintitle, but only for the next word. "intitle:seoforgoogle google" finds only pages with seoforgoogle in the title, and google anywhere on the page.
  • cache:url will show the Google version of the passed url.
  • info:url will show a page containing links to related searches, backlinks, and pages containing the url. This is the same as typing the url into the search box.
  • spell: will spell check your query and search for it.
  • stocks: will lookup the search query in a stock index.
  • filetype: will restrict searches to that filetype. "-filetype:pdf" to remove Adobe PDF files.
  • daterange: is supported in Julian date format only. 2452384 is an example of a Julian date.
  • maps: If you enter a street address, a link to Yahoo Maps and to MapBlast will be presented.
  • phone: enter anything that looks like a phone number to have a name and address displayed. Same is true for something that looks like an address (include a name and zip code)
  • site:www.somesite.net "+www.somesite.+net" - (tells you how many pages of your site are indexed by google)
  • allintext: searches only within text of pages, but not in the links or page title
  • allinlinks: searches only within links, not text or title.
2013, By: Seo Master
Seo Master present to you:

Search Engine Optimization


Search Engine Optimization is the process and a technique to modify the website in better way to rank better in the search engine results page (SERP).
There are many steps involved in the process, many of which include the following:
  • W3C Validation.
  • Naming structure of files for search engines.
  • Creating a page Title.
  • Creating a robots.txt file.
  • Creation of a sitemap.
  • 404 error handling page.
  • Meta tags like Description Tag, Keyword Tag
  • Site navigational structure
  • Using of H1, H2, H3, H4, H5, H6.
  • Using of Alt Tag.
  • Creating a Keyword rich Anchor Tag.
While this is a short list, there are many considerations that have to account for when optimizing your website. Best process to get your site coded in a search engine friendly fashion. 
2013, By: Seo Master
Seo Master present to you:

Custom 404 Error Page, Tips for Custom 404 Page, Handling 404 Error Page



Custom 404 Error Page

Custom 404 Error Page
A 404 page means, when visitors visit our website and they reach to non-existent page on your site (because they've clicked on a broken link, the page has been deleted, or they've mistyped a URL). A 404 page indicate that webpage is not found or exit.
It is better to create a custom 404 web page. A good custom 404 page will help visitors to find the information they're looking for, as well as providing helpful links and encouraging them to explore your site further. We can customize 404 pages in any way by using standard HTML.
Tips for creating an effective 404 Error page:
Give clear information to visitors that the page they're looking for not found. Use language that is friendly and inviting.
  • Create the 404 page same as the remaining exit page, including internal linking or navigation.
  • Consider adding links to your most popular articles or posts, as well as a link to your site's home page.
  • Think about providing a way for users to report a broken link.
  • Avoid custom 404 page being index by search engines and Google search results, make sure that your web server returns an actual 404 HTTP status code when a missing page is requested.
  • Use the Enhance 404 tool in Webmaster Tools to embed a search box on your custom 404 page and provide users with useful information to help them find the information they need.
Note: This article provide a information on “guidelines for creating the content of your custom 404 page”. For information on configuring your server to display your new 404 page, check your server or web hoster documentation. Make sure that your web server returns a 404 status code to users and spiders, so that search engines don't accidentally index your custom 404 page.

2013, By: Seo Master
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