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Seo Master present to you:

Anchor Text Optimization, Important of Anchor Text, Anchor Text SEO, Anchor Text Html
Anchor Text Optimization
Anchor Text?
Anchor text is the hyperlinked text found on a Web page which link site users to detailed page that contains full information about the linking page. For example, consider link search engine optimization, when you put the cursor on the link and click on it, it will show the hidden
What is Anchor Text Optimization?

Anchor text optimization is the process of optimizing anchor texts using target keywords to get higher rankings for those keywords in SERPs. Using keywords in Anchor text to link to pages having related content.
All major search engines give a importance to anchor texts in comparison to mere links. By placing keyword in hyperlinks and use them to link with related pages then search engine considers this as additional value to the page.
How to optimize for anchor text?
Anchor text can be optimizing in two ways.

  • Internally Anchor Text
  • Externally Anchor Text
Internal anchor text optimization means internal linking within a website using related keywords as anchor texts.
External anchor text optimization means, inbound links from websites, directories, forums and blogs using necessary keywords as anchor texts.
Importance of Anchor Text Optimization:
  • Optimize the Anchor text for content related keywords link to different pages.
  • Anchor text optimization is mainly done in order to secure higher search engine ranking.
    Anchor text optimization can be done externally and internally.
  • External anchor text involves getting inbound links form other websites, directories, forums and blogs using necessary keywords as anchor text.
  • Internal optimization of anchor text can be done by using specific keywords on the links that link the various pages within the website.
  • With the help of Anchor text we can rank high in search engine.
  • We can increases the relevancy of a webpage in search engine ranking by linking with related inner pages of the website.
  • Google give more important to Anchor text for calculating the relevancy and page rank of the webpage.
  • Anchor text optimization is an important off-page optimization factor as it tells search engine what the linking page is all about.
Anchor Text Html:
<a href="url">Free SEO Articles</a>
2013, By: Seo Master
Seo Master present to you:

Web Content Writing, Web Content Optimization, Web Content Writing Tips
Web Content Writing
  • Visitors visit the website but they hardly read the Web document word by word, rather they scan the pages by looking up eye-catching words or sentences. Various Web research have revealed that 79% of the Internet users scan the web pages and only 16% will read Web pages word by word.
  • Unlike, writing for print media, Web content must be written with great care. To make the content more attractive to website visitors, it should be made more precise and highly informative.
  • Visitors while surfing obviously stay on a page for a few moments but to make them stay for long and read the contents, effort must be paid to make the contents more attractive with some graphics and great text.
  • Micro-content is an important part of Web content writing and it must be made very carefully.
  • Micro-content includes headlines, subheads, link text and navigation bar text, it should be well explanatory and include not more than 40-90 characters.
Tips for Web Content Writing:
  • Highlighted Keywords.
  • Meaningful sub-headings.
  • Information listed in bulleted form.
  • Each paragraph explaining a single idea.
  • Precise and informative content (not lengthy).
2013, By: Seo Master
Seo Master present to you:

Benefits of Search Engine Optimization (SEO)
Benefits of Search Engine Optimization (SEO)
Search engines generate nearly 90% of unique Internet traffic. Search Engine Promotion is used to get or deliver the highest ROI (Return on Investment), compared to any other type of marketing. Search engines bring motivated clients to you.
Search Engine Optimization (SEO) offers an affordable entry point for marketing your website and an effective way to your business online. Search Engine Optimization (SEO) makes for a long-term solution is your access to sustained free traffic and a source of building brand name and company reputation.
Benefits of Search Engine Optimization (SEO):
· Improves ranking among unpaid search engine listings.
· Rank high in the search engines.
· Helps potential customers or clients to find the website.
· Drives more traffic to the website.
· Gain top positions on search engines for various keywords.
· Increases the Website’s performance on the search engines in organic and natural means.
2013, By: Seo Master
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