MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

Configure mobile sites so that they can be indexed accurately:

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly.


Here are troubleshooting tips to help ensure that your site is properly crawled and indexed:

If your web site doesn't show up in the results of a Google mobile search even using the site: operator, it may be that your site has one or both of the following issues:

1. Googlebot may not be able to find your site
Googlebot must crawl your site before it can be included in our search index. If you just created the site, we may not yet be aware of it. If that's the case, create a Mobile Sitemap and submit it to Google to inform us of the site’s existence. A Mobile Sitemap can be submitted using Google Webmaster Tools, just like a standard Sitemap.


2. Googlebot may not be able to access your site
Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Our crawler for mobile sites is "Googlebot-Mobile". If you'd like your site crawled, please allow any User-agent including "Googlebot-Mobile" to access your site (). You should also be aware that Google may change its User-agent information at any time without notice, so we don't recommend checking whether the User-agent exactly matches "Googlebot-Mobile" (the current User-agent). Instead, check whether the User-agent header contains the string "Googlebot-Mobile". You can also use DNS Lookups to verify Googlebot.


Verify that Google can recognize your mobile URLs

Once Googlebot-Mobile crawls your URLs, we then check for whether each URL is viewable on a mobile device. Pages we determine aren't viewable on a mobile phone won't be included in our mobile site index (although they may be included in the regular web index). This determination is based on a variety of factors, one of which is the "DTD (Doc Type Definition)" declaration. Check that your mobile-friendly URLs' DTD declaration is in an appropriate mobile format such as XHTML Mobile or Compact HTML (). If it's in a compatible format, the page is eligible for the mobile search index.

Use The Keyword in the Headline as Much as You Can

This is pretty self explanatory. Every time you use a keyword in your ad, be it in the headline or anywhere else, it’ll get bolded by the system (See example below). Of course, that bolding will make the ad much easier for people to notice it, and…


Increase Multi-Word Keyword Portfolio
The success of your PPC campaign is all about keywords. It only requires a small amount of your time each day to brainstorm keywords which are relevant to your product or service and help to expand your keyword portfolio. The more relevant keywords you have the better your chances of converting more visitors to sales.

Multi-word keyword phrases attract highly targeted traffic to your website and tend to have higher rankings than single and double word keyword phrases. Coming up with as many multi-word keyword phrases as you can, will increase your sales conversion ratio since your visitors are searching for that specific information. For example, “blue shoe laces Nike sneakers” would be an example of a multi-word keyword phrase which is also commonly referred to as a long tail keyword and tells you exactly what the customer is looking for.

Monitor Your Competitors
It is smart business to keep up with what your competitors are doing with their PPC advertising campaigns. Changes in the process your competitors use could affect keyword prices as well as your ad positioning in the keyword results. Using analysis to monitor your competitors will help you to stay ahead of the game.

Include an offer in the copy. "Free," "Save $XX," or "XX% Savings" will usually lift response. You can also mention a gift or bonus.

Relevancy! Relevancy! Relevancy! In case you missed the common theme throughout: Relevancy is the most important element of PPC search engine marketing. If you ignore relevancy, you will likely be frustrated with low click-through rates and an unprofitable campaign.