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Seo Master present to you:

 Content optimization techniques 

seo freelancer india


Content in the website is one of the most important parts for a website as well as it is also the most valuable element for SEO


Theming Content

The first question you need to ask yourself when optimizing a page is, What is the Page About?
If you can’t answer this or your answer is a keyword, then maybe you shouldn’t be building the page. Seriously. You need the page to be about something in order for it to have value on your website.
In the case of my client, the page was about a conference in Los Angeles where the company was going to exhibit. It’s starting to make sense now, isn’t it? Specifically, the page was about a single type of software it sells. Let’s call it Software A.

Putting Content Into Context

The second question you need to ask yourself is, What is the Purpose of This Page?
Is it news, a press release, a blog post, an educational piece, a sales piece? What are your goals with the page?
In my client’s case, the goal was to announce that it would be at the event and give a little bit of background about Software A. I’d call it a press release.

Consider Content Timing

The third consideration is: How long will this content remain relevant?
  • Is it an educational piece that will always be useful?
  • Is it a product explanation that will be relevant until the next version comes out?
  • Is it a news item that will always be interesting?
  • Is it an event that will recur?
In my client’s case, the page was about an event that would happen once (next week, in fact) and then be over.

Content Optimization

Finally, we get to optimization for search. Given the other questions you’ve asked, what makes sense for optimization?
  • Are there relevant keywords to use?
  • Should you include links to other content?
  • What should the Title, Description and Heading say?

Making Decisions

The answer is, it depends. Don’t apply a one-size-fits-all method to your optimization. Sometimes it doesn’t make sense to even put keywords on a page. Sometimes a few well-optimized links are all you need. Either way, the answer is common sense.
In my client’s case, they were putting out a news item about a conference for Software A in LA next week. I chose two key phrases in the text and linked them back to Software A’s pages. I chose a Title and Heading that read something like, “Company Presents Software A at Conference.” Anything beyond that would have been overkill.
So next time you’re wondering how to optimize a page, first use the handy chart below.
for full article read this link
2013, By: Seo Master

seo Content optimization techniques for SEO 2013

Seo Master present to you:

best seo friendly url structure  :

seo friendly url structure

One of the most basic search engine optimization techniques is in using SEO-friendly URL structures. A good structure can help the indexation process of your website, but, unfortunately, there are plenty of websites that use incorrect, suboptimal URLs. In this article we take a look at the various elements of a URL and how we can create a structure that will help us rank as highly as possible.

Mind File Extensions
URLs that end in .html are favored by search engines. There are exceptions to this so make sure that you know your system well and that it’s friendly with search engine requirements.

Spammy URLs
If you still have certain doubts about your URL, go to a resource like seomoz.com There are spam detection tools that will help weed out things like spam words, and give you tips on hyphens, sub domain depth, domain length and digits. Again, all of this information is freely available online.

Hyphen vs. Underscores
The websites that contain an underscore in their URL are starting to become scarcer. The general belief now is that a user who is doing a Google search for “blue widget” will get better results from http://www.blue.com/blue-widget thanhttp://www.blue.com/blue_widget. Times change, and these protocols change as well.

Re-writing Your URLs
Lots of URLs that used to contain characters like &, +, =, _, $ and % are being overhauled to include more user- and search engine-friendly forward-slashes. This can get tricky, but there are plenty of tools out there to help facilitate this. Some are free open-source tools, and some are fee-based. The technical term is a “URL Mod-Rewrite” and this can easily be done via the .htaccess file on most servers.
2013, By: Seo Master

seo How to Create and design SEO-Friendly URL Structure 2013

Seo Master present to you:
author image in google search results for blogger


 
Google Authorship helps authors establish authority on SERPs through the content they write
First of all, below points are to be compulsory

  • A your own blog or website
  • A Google Plus Account
  • An About Me page on your blog.
 if "about page" is already present in existing site or blog then need not to be worry but author link should be present there

if you made above points succesfully , then follow below steps
On your website or blog add this link,

<a href="https://plus.google.com/GOOGLE+ ID"
  rel="author" target="_blank"> follow me on Google+</a>

1) Replace GOOGLE+ ID with your Google plus id. You can get your Google Plus ID by going to your Google Plus profile page
2) Next go to your About Me page and add this link anywhere you want,
<a href="https://plus.google.com/GOOGLE+ ID"
  rel="me" target="_blank"> My Google plus profile</a>
3) Now go to your G+ profile and click the “Edit Profile” button
     Then click on the "LINKS"
     Add your Blog/site homepage URL and also the URL of your About page.
4) Finally Save your profile and you are almost done.  

lastly check this link to verified if it done properly

http://www.google.com/webmasters/tools/richsnippets

it will shown like this

seo freelancer india
2013, By: Seo Master

seo how to get author image in google search results 2013

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