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salam every one, this is a topic from google web master centrale blog: Webmaster level: All

Our mission is to organize the world’s information and make it universally accessible and useful. During this ambitious quest, we sometimes encounter non-HTML files such as PDFs, spreadsheets, and presentations. Our algorithms don’t let different filetypes slow them down; we work hard to extract the relevant content and to index it appropriately for our search results. But how do we actually index these filetypes, and—since they often differ so much from standard HTML—what guidelines apply to these files? What if a webmaster doesn’t want us to index them?

Google first started indexing PDF files in 2001 and currently has hundreds of millions of PDF files indexed. We’ve collected the most often-asked questions about PDF indexing; here are the answers:

Q: Can Google index any type of PDF file?
A: Generally we can index textual content (written in any language) from PDF files that use various kinds of character encodings, provided they’re not password protected or encrypted. If the text is embedded as images, we may process the images with OCR algorithms to extract the text. The general rule of the thumb is that if you can copy and paste the text from a PDF document into a standard text document, we should be able to index that text.

Q: What happens with the images in PDF files?
A: Currently the images are not indexed. In order for us to index your images, you should create HTML pages for them. To increase the likelihood of us returning your images in our search results, please read the tips in our Help Center.

Q: How are links treated in PDF documents?
A: Generally links in PDF files are treated similarly to links in HTML: they can pass PageRank and other indexing signals, and we may follow them after we have crawled the PDF file. It’s currently not possible to "nofollow" links within a PDF document.

Q: How can I prevent my PDF files from appearing in search results; or if they already do, how can I remove them?
A: The simplest way to prevent PDF documents from appearing in search results is to add an X-Robots-Tag: noindex in the HTTP header used to serve the file. If they’re already indexed, they’ll drop out over time if you use the X-Robot-Tag with the noindex directive. For faster removals, you can use the URL removal tool in Google Webmaster Tools.

Q: Can PDF files rank highly in the search results?
A: Sure! They’ll generally rank similarly to other webpages. For example, at the time of this post, [mortgage market review], [irs form 2011] or [paracetamol expert report] all return PDF documents that manage to rank highly in our search results, thanks to their content and the way they’re embedded and linked from other webpages.

Q: Is it considered duplicate content if I have a copy of my pages in both HTML and PDF?
A: Whenever possible, we recommend serving a single copy of your content. If this isn’t possible, make sure you indicate your preferred version by, for example, including the preferred URL in your Sitemap or by specifying the canonical version in the HTML or in the HTTP headers of the PDF resource. For more tips, read our Help Center article about canonicalization.

Q: How can I influence the title shown in search results for my PDF document?
A: We use two main elements to determine the title shown: the title metadata within the file, and the anchor text of links pointing to the PDF file. To give our algorithms a strong signal about the proper title to use, we recommend updating both.

If you want to learn more, watch Matt Cutt’s video about PDF files’ optimization for search, and visit our Help Center for information about the content types we’re able to index. If you have feedback or suggestions, please let us know in the Webmaster Help Forum.

Posted by Gary Illyes, Webmaster Trends Analystthis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: PDFs in Google search results 2013

Seo Master present to you:

How To Use Technology To Get The Right Job?

Img. Credit: freedigitalphotos

For those who used to do things the old way and have had the same job for many years, you may be shocked to find that newspaper ads are no longer commonly used to find job positions. The internet era is now in full force and you will need to adapt to these new technologies if you are interested in obtaining a good job nowadays. There are several different ways that technology is integrated into job searches and using these new technology forms is an essential part of finding a job.

Do More Than Visiting A Job Website:

As noted above, newspaper ads are no longer commonly used to locate job positions. While there are job listings sites online which are used and serve the same purpose, these sites are only part of the puzzle associated with getting a good job. In addition to simply browsing a job site, you will have to integrate other forms of technology to improve the chances of finding a job. One way to do so is to save a job search into some of these websites. When new positions are added to the site that fit the criteria that you are searching for, you will be contacted regarding these job positions. You can even set your smartphone to provide you with alerts when these new job postings are available through emails or other feeds. This will allow you to be a quick responder to new job postings and can thereby improve the possibility that you will be selected to be interviewed for the position.

There are brilliant apps that can make your job search much more efficient. Have a look at these apps in our previous article: 5 Must Have Mobile Apps for Job Seekers!

Do Not Down-play The Power of Social Media:

Companies that are looking for new employees often will perform a search on all job applicants. Having a presence on social media is commonly used as a way to cross-reference your credentials and to allow you to demonstrate to a potential employer your qualifications beyond what may be included on your resume or job application. While certain social media websites are designated for business, you should make sure that you have a positive presence on several different sites in order to aide a human resource manager in finding out additional information regarding who you are. Getting involved in writing articles on these sites and taking part in groups in a positive manner will also show your expertise to potential employers and may lead to job opportunities. This is true even if you are not currently looking for a job. Having a strong social media presence expands your reputation and web presence which may lead to your landing the right job for you.

Consider an Online CV/ Portfolio Blog:

Another way to use technology to help you land the right job position is through the creation of a blog that demonstrates your knowledge and passion for the industry and career that you are pursuing. If you can turn your blog into a resource center you will be able to convert this usage of technology into possible future job opportunities. By integrating your passions and your profession, you may not even need to search for a new job. The new job may come to you through interested employers.

Author Bio:

This article is written by Andrew Worman, a recruitment and career adviser. If you are looking for jobs in SA, he recommends the best website for graduate internship jobs in Souh Africa.

2013, By: Seo Master

seo How To Use Technology To Get The Right Job? 2013

Seo Master present to you:

Blogging has become a modern way of making some extra income over the internet. Due to more blogs coming up, competition among bloggers goes up such that a blogger who can attract the highest number of visitors is in better chances of earning more. Thus, there is need to learn how to attract more visitors to your blog. This can be done by following these tips:

Quality blogs:

In order to attract more visitors, you need to write creative blogs that will keep visitors coming back to read more of your blogs. The blogs should be of quality content such that the information is informative to the readers and is written with correct grammar. For instance, poor quality content in blogs will fail to attract visitors. Once a visitor finds poor content that is not informative in your blog, chances are that the visitor may never visit your blog again. Thus, the better the quality of your blogs, the more the visitors it can attract.

Post content often:

To ensure that you get more visitors, it is of uttermost importance to regularly post high quality content. Once a visitor reads a particular article, chances are that he or she will not read it again and again. Thus, it is advisable to post more content such that visitors will keep on visiting your blog for more. This also enhances chances of your blogs appearing in search engine results.

Submitting blogs to search engines:

Another important way of attracting more visitors is by submitting links of your blogs to major search engines. For instance, Google and Yahoo offer submission capabilities so that your content can be included in search results whenever visitors visit search engines. In such instances, you should ensure that you write content that features search engine optimization such that there can be better chances of your content ranking higher in search results of search engines.

Learn more on Getting more visitors to your blog through Google, from our article: How To Get On Top Of Google!

Comments:

You should ensure that you allow comments in your blogs so as visitors can leave some feedback or comment about your blog. Once a comment is left, you should ensure that you respond to it so as to ensure that the visitor notes you value his or her comment. This can lead to more visits and discussions whereby such visitors can be your royal blog visitors.

Moreover, you should comment on other blogs and leave links to your blogs in the comments you make. This ensures that there are more chances of gaining more visitors, just like in the case of attracting more YouTube views. You should ensure that you leave comments on other blogs that are meaningful and not spamming other blogs with links. Better quality comments, not just a link, would increase chances of attracting more visitors to your blog.

Social media:

You should also ensure that you utilize the power of social media such that you can leave comments on pages with links to your blogs. You can also create pages on social media that markets your blogs and this can offer better chances of attracting more visitors to your blogs.

With such tips on mind, attracting more visitors to your content on blogs will be easier.