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salam every one, this is a topic from google web master centrale blog: Webmaster level: Beginner - Intermediate

Government sites, from city to state to federal agencies, are extremely important to Google Search. For one thing, governments have a lot of content — and government websites are often the canonical source of information that’s important to citizens. Around 20 percent of Google searches are for local information, and local governments are experts in their communities.

That’s why I’ve spoken at the National Association of Government Webmasters (NAGW) national conference for the past few years. It’s always interesting speaking to webmasters about search, but the people running government websites have particular concerns and questions. Since some questions come up frequently I thought I’d share this FAQ for government websites.

Question 1: How do I fix an incorrect phone number or address in search results or Google Maps?

Although managing their agency’s site is plenty of work, government webmasters are often called upon to fix problems found elsewhere on the web too. By far the most common question I’ve taken is about fixing addresses and phone numbers in search results. In this case, government site owners really can do it themselves, by claiming their Google+ Local listing. Incorrect or missing phone numbers, addresses, and other information can be fixed by claiming the listing.

Most locations in Google Maps have a Google+ Local listing — businesses, offices, parks, landmarks, etc. I like to use the San Francisco Main Library as an example: it has contact info, detailed information like the hours they’re open, user reviews and fun extras like photos. When we think users are searching for libraries in San Francisco, we may display a map and a listing so they can find the library as quickly as possible.

If you work for a government agency and want to claim a listing, we recommend using a shared Google Account with an email address at your .gov domain if possible. Usually, ownership of the page is confirmed via a phone call or post card.

Question 2: I’ve claimed the listing for our office, but I have 43 different city parks to claim in Google Maps, and none of them have phones or mailboxes. How do I claim them?

Use the bulk uploader! If you have 10 or more listings / addresses to claim at the same time, you can upload a specially-formatted spreadsheet. Go to www.google.com/places/, click the "Get started now" button, and then look for the "bulk upload" link.

If you run into any issues, use the Verification Troubleshooter.

Question 3: We're moving from a .gov domain to a new .com domain. How should we move the site?

We have a Help Center article with more details, but the basic process involves the following steps:

• Make sure you have both the old and new domain verified in the same Webmaster Tools account.
• Use a 301 redirect on all pages to tell search engines your site has moved permanently.
• Don't do a single redirect from all pages to your new home page — this gives a bad user experience.
• If there's no 1:1 match between pages on your old site and your new site (recommended), try to redirect to a new page with similar content.
• If you can't do redirects, consider cross-domain canonical links.
• Make sure to check if the new location is crawlable by Googlebot using the Fetch as Google feature in Webmaster Tools.
• Use the Change of Address tool in Webmaster Tools to notify Google of your site's move.
• Have a look at the Links to Your Site in Webmaster Tools and inform the important sites that link to your content about your new location.
• We recommend not implementing other major changes at the same time, like large-scale content, URL structure, or navigational updates.
• To help Google pick up new URLs faster, use the Fetch as Google tool to ask Google to crawl your new site, and submit a Sitemap listing the URLs on your new site.
• To prevent confusion, it's best to retain control of your old site’s domain and keep redirects in place for as long as possible — at least 180 days.

What if you’re moving just part of the site? This question came up too — for example, a city might move its "Tourism and Visitor Info" section to its own domain.

In that case, many of the same steps apply: verify both sites in Webmaster Tools, use 301 redirects, clean up old links, etc. In this case you don't need to use the Change of Address form in Webmaster Tools since only part of your site is moving. If for some reason you’ll have some of the same content on both sites, you may want to include a cross-domain canonical link pointing to the preferred domain.

Question 4: We've done a ton of work to create unique titles and descriptions for pages. How do we get Google to pick them up?

First off, that's great! Better titles and descriptions help users decide to click through to get the information they need on your page. The government webmasters I’ve spoken with care a lot about the content and organization of their sites, and work hard to provide informative text for users.

Google's generation of page titles and descriptions (or "snippets") is completely automated and takes into account both the content of a page as well as references to it that appear on the web. Changes are picked up as we recrawl your site. But you can do two things to let us know about URLs that have changed:

• Submit an updated XML Sitemap so we know about all of the pages on your site.
• In Webmaster Tools, use the Fetch as Google feature on a URL you’ve updated. Then you can choose to submit it to the index.
• You can choose to submit all of the linked pages as well — if you’ve updated an entire section of your site, you might want to submit the main page or an index page for that section to let us know about a broad collection of URLs.

Question 5: How do I get into the YouTube government partner program?

For this question, I have bad news, good news, and then even better news. On the one hand, the government partner program has been discontinued. But don’t worry, because most of the features of the program are now available to your regular YouTube account. For example, you can now upload videos longer than 10 minutes.

Did I say I had even better news? YouTube has added a lot of functionality useful for governments in the past year:

• You can now broadcast live streaming video to YouTube via Hangouts On Air (requires a Google+ account).
• You can link your YouTube account with your Webmaster Tools account, making it the "official channel" for your site.
• Automatic captions continue to get better and better, supporting more languages.

I hope this FAQ has been helpful, but I’m sure I haven’t covered everything government webmasters want to know. I highly recommend our Webmaster Academy, where you can learn all about making your site search-engine friendly. If you have a specific question, please feel free to add a question in the comments or visit our really helpful Webmaster Central Forum.

Posted by Jason Morrison, Search Quality Teamthis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog:

Webmaster level: All

Rich snippets help users determine more quickly if a particular web page has the information they're interested in. We've previously introduced rich snippets for shopping, recipes, reviews, video, and events, and most recently music.

Before you install a software application, users might want to check out what others think about it, and how much it costs. We are pleased to announce that starting today, you’ll be able to get this information right in search results.

Here's an example of what an application snippet looks like.

You can see application snippets from several marketplaces and review sites, including Android Market, Apple iTunes, and CNET. For information on how to add app markup on your site, please refer to our Webmaster central article and send any questions to our discussion help forum.

Posted by Alejandro Goyen, Product Manager

this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: Webmaster Level: All

We've got good news for site owners who are frequent users of the Top search queries feature in Webmaster Tools: we’re now providing more detailed data for each individual search query. We previously just reported the average position at which your site’s pages appeared in the search results for a particular query. Now you can click on a given search query in the Top search queries report to see a breakdown of the number of impressions and the amount of clickthrough for each position that your site’s pages appeared at in the search results associated with that query. Impressions are the number of times that your site’s pages appeared in the search results for the query. Clickthrough is the number of times searchers clicked on that query’s search results to visit a page from your site. In addition to impressions and clickthrough numbers, you’ll also see a list of your site's pages that were linked to from the search results for that search query. As we went about increasing the amount of data available, we also implemented measures to increase the detail of the data overall.



It used to be that you could only see Top search queries data for your site's top 100 queries. We’ve significantly increased the number of queries we show. Now if your site ranks for more than 100 queries, you’ll see new pagination buttons at the bottom of the Top Search Queries table allowing you to page through a much larger sampling of the queries that return your site in search results.



Previously, if you wanted to visualize your Top search queries data you could download your site's data and generate your own charts. To save you some time and effort, we're now generating a chart for you, and displaying it right within the page.



The Top search queries chart includes a date range selector similar to what Google Analytics offers. So now if you really want to see what your site's top search queries were for a particular week in the past, you can see the data for just that slice in time.



Finally, for sites that have numerous keywords that change frequently, we’ve added the ability to search through your site’s top search queries so that you can filter the data to exactly what you’re looking for in your query haystack.



We hope you enjoy these updates to the Top search queries feature and that it's even more useful for understanding how your site appears and performs in our search results. If you've got feedback or questions about the new Top search queries, please share your thoughts in our Webmaster Help Forum.

Written by Jonathan Simon, Webmaster Trends Analystthis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com