MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

salam every one, this is a topic from google web master centrale blog: Webmaster Level: Intermediate

A multilingual website is any website that offers content in more than one language. Examples of multilingual websites might include a Canadian business with an English and a French version of its site, or a blog on Latin American soccer available in both Spanish and Portuguese.

Usually, it makes sense to have a multilingual website when your target audience consists of speakers of different languages. If your blog on Latin American soccer aims to reach the Brazilian audience, you may choose to publish it only in Portuguese. But if you’d like to reach soccer fans from Argentina also, then providing content in Spanish could help you with that.

Google and language recognition

Google tries to determine the main languages of each one of your pages. You can help to make language recognition easier if you stick to only one language per page and avoid side-by-side translations. Although Google can recognize a page as being in more than one language, we recommend using the same language for all elements of a page: headers, sidebars, menus, etc.

Keep in mind that Google ignores all code-level language information, from “lang” attributes to Document Type Definitions (DTD). Some web editing programs create these attributes automatically, and therefore they aren’t very reliable when trying to determine the language of a webpage.

Someone who comes to Google and does a search in their language expects to find localized search results, and this is where you, as a webmaster, come in: if you’re going to localize, make it visible in the search results with some of our tips below.

The anatomy of a multilingual site: URL structure

There's no need to create special URLs when developing a multilingual website. Nonetheless, your users might like to identify what section of your website they’re on just by glancing at the URL. For example, the following URLs let users know that they’re on the English section of this site:

http://example.ca/en/mountain-bikes.html
http://en.example.ca/mountain-bikes.html

While these other URLs let users know that they’re viewing the same page in French:

http://example.ca/fr/mountain-bikes.html
http://fr.example.ca/mountain-bikes.html

Additionally, this URL structure will make it easier for you to analyze the indexing of your multilingual content.

If you want to create URLs with non-English characters, make sure to use UTF-8 encoding. UTF-8 encoded URLs should be properly escaped when linked from within your content. Should you need to escape your URLs manually, you can easily find an online URL encoder that will do this for you. For example, if I wanted to translate the following URL from English to French,

http://example.ca/fr/mountain-bikes.html

It might look something like this:

http://example.ca/fr/vélo-de-montagne.html

Since this URL contains one non-English character (é), this is what it would look like properly escaped for use in a link on your pages:

http://example.ca/fr/v%C3%A9lo-de-montagne

Crawling and indexing your multilingual website

We recommend that you do not allow automated translations to get indexed. Automated translations don’t always make sense and they could potentially be viewed as spam. More importantly, the point of making a multilingual website is to reach a larger audience by providing valuable content in several languages. If your users can’t understand an automated translation or if it feels artificial to them, you should ask yourself whether you really want to present this kind of content to them.

If you’re going to localize, make it easy for Googlebot to crawl all language versions of your site. Consider cross-linking page by page. In other words, you can provide links between pages with the same content in different languages. This can also be very helpful to your users. Following our previous example, let’s suppose that a French speaker happens to land on http://example.ca/en/mountain-bikes.html; now, with one click he can get to http://example.ca/fr/vélo-de-montagne.html where he can view the same content in French.

To make all of your site's content more crawlable, avoid automatic redirections based on the user's perceived language. These redirections could prevent users (and search engines) from viewing all the versions of your site.

And last but not least, keep the content for each language on separate URLs - don't use cookies to show translated versions.

Working with character encodings

Google directly extracts character encodings from HTTP headers, HTML page headers, and content. There isn’t much you need to do about character encoding, other than watching out for conflicting information - for example, between content and headers. While Google can recognize different character encodings, we recommend that you use UTF-8 on your website whenever possible.

If your tongue gets twisted...

Now that you know all of this, your tongue may get twisted when you speak many languages, but your website doesn’t have to!

For more information, read our post on multi-regional sites and stay tuned for our next post, where we'll delve into special situations that may arise when working with global websites. Until then, don't hesitate to drop by the Help Forum and join the discussion!

Written by Xavier deMorales, Google Search Qualitythis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: Working with multilingual websites 2013

salam every one, this is a topic from google web master centrale blog:

Webmaster Level: All

A little over six months ago we released a new malware diagnostic tool in Webmaster Tools with the help of Lucas Ballard from the anti-malware team. This feature has been a great success; many of you were interested to know if Google had detected malicious software in your site, and you used the tool's information to find and remove that malware and to fix the vulnerabilities in your servers.

Well, a few days ago we promoted the malware diagnostics tool from Labs to a full Webmaster Tools feature. You can now find it under the Diagnostics menu. Not only that, we also added support for malware notifications. As you may already know, if your site has malware we may show a warning message in our search results indicating that the site is potentially harmful. If this is the case, you should remove any dangerous content as soon as possible and patch the vulnerabilities in your server. After you've done that, you can request a malware review in order to have the warning for your site removed. What's new in our latest release is that the form to request a review is now right there with the rest of the malware data:

Screenshot of the new malware feature in Webmaster Tools

We've also made several other improvements under the covers. Now the data is updated almost four times faster than before. And we've improved our algorithms for identifying injected content and can pinpoint exploits that were difficult to catch when the feature first launched.

On the Webmaster Tools dashboard you'll still see a warning message when you have malware on one of your sites. This message has a link that will take you directly to the malware tool. Here at Google we take malware very seriously, and we're working on several improvements to this feature so that we can tell you ASAP if we detect that your site is potentially infected. Stay tuned!

For more details, check out the Malware & Hacked sites help forum.

Written by Javier Tordable, Tech Lead, Webmaster Tools

this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: Updated malware feature in Webmaster Tools 2013

Seo Master present to you: Ketika pengunjung membuka suatu halaman posting dalam blogger, mungkin dia belum tahu posisi link posting kamu itu ada dimana. Ia hanya menduga bahwa link posting yang ditampilkan berada dalam label tertentu.

Yang apabila label tersebut di klik, maka akan menampilkan posting dalam label/kategori yang sama dengan jumlah tertentu. Dalam blogspot hal tersebut di atas mungkin tidak terlalu dipermasalahkan, karena posting disusun berdasarkan satu halaman saja.

Tapi bagaimana seandainya kalau kamu menggunakan web blog yang mempunyai halaman posting/content yang dapat ditambah. Example: Halaman utama (beranda) yang memiliki anak-anak halaman lain http://sites.google.com

Namun bukanlah merupakan sesuatu yang tidak boleh, jika kamu juga ingin menambah variasi tampilan blogger agar halaman posting lebih terdefinisi. Nah, trik blogger yang satu ini dinamakan "Breadcrumbs Trail" dan diperkenalkan oleh http://hoctrointro.blogspot.com/2008/09/archived-post-adding-breadcrumb-trail.html. Demo penggunaannya dapat kamu lihat di atas tiap title post SEO blog ini, setelah kamu mengklik judul posting (dalam full posting). Tertarik dengan review breadcrumbs trail di atas, mari kita bersama-sama memulai triknya.

* Login dulu ke account blogger kamu.
* Pilih tab Tata Letak --> Edit HTML --> centang "Expand Template Widget".

Tips : Sebelum melakukan edit template, sebaiknya simpan dulu template kamu yang ada dengan meng-klik tulisan Download Template Lengkap. Kemudian simpan dalam harddisk atau media penyimpanan lainnya, sehingga jika terjadi hal-hal yang tidak diinginkan kamu sudah memiliki back-up untuk mengembalikannya seperti semula.

* Tambahkan kode CSS berikut, di atas kode ]]></b:skin>

.breadcrumbs {
border-bottom:1px dotted #000;
margin:0.5em 0 0.5em;
padding:0 0 0.5em;}

Catatan:
Silahkan rubah margin (khususnya yang berwarna merah), jika kamu ingin memodifikasi jarak breadcrumbs agar sesuai dengan keinginan kamu.

* Cari kode di bawah ini.

<b:includable id='main' var='top'>

Tips : Kalau susah mencarinya, coba tekan tombol F3 di keyboard. Maka akan timbul menu toolbar pencarian di bawah browser (Firefox), sehingga kamu tinggal memasukkan kata yang ingin dicari.

* Kemudian copas kode dari Hoctro's berikut, diatas kode tersebut.

<b:includable id='breadcrumbs' var='post'>

<b:if cond='data:blog.pageType == "item"'>


<b:if cond='data:post.labels'>
Kamu ada disini:
<a expr:href='data:blog.homepageUrl' rel='tag'>Home</a> >
<b:loop values='data:post.labels' var='label'>
<b:if cond='data:label.isLast == "true"'>
<a expr:href='data:label.url' rel='tag'> <data:label.name/></a>
</b:if>
</b:loop>
<b:if cond='data:post.title'>
> <data:post.title/>
</b:if>
</b:if>


</b:if>

</b:includable>

Catatan :
Silakan hapus atau ganti teks yang berwarna merah dengan teks favorit kamu. Dan jika kamu tidak suka dengan penggalan lokasi dengan kode > (warna merah juga), silakan ganti dengan kode favorit kamu.

* Selanjutnya cari kode berikut.

<b:if cond='data:post.dateHeader'>

* Kalau sudah ketemu, copas kembali kode berikut diatasnya

<b:include data='post' name='breadcrumbs'/>

Catatan:

Untuk template yang berkarakter mirip dengan "Minima" (belum dimodifikasi), cara peletakkan kode <b:include data='post' name='breadcrumbs'/> adalah sebagai berikut.

* Cari kode di bawah ini.

<b:includable id='post' var='post'>
<div class='post hentry uncustomized-post-template'>

* Dan letakkan kode <b:include data='post' name='breadcrumbs'/> dibawahnya.

Pastikan postingan kamu sudah memiliki label atau kategori, agar breadcrums trail tampil optimal.

* Jangan lupa disimpan

Selamat menampilkan link postingan kamu dalam breadcrumbs trail...2013, By: Seo Master

MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

Les nouveautés et Tutoriels de Votre Codeur | SEO | Création de site web | Création de logiciel