MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

salam every one, this is a topic from google web master centrale blog: Webmaster level: all

Protecting users’ privacy is a priority for us and it’s helped drive recent changes. Helping users save time is also very important; it’s explicitly mentioned as a part of our philosophy. Today, we’re happy to announce that Google Web Search will soon be using a new proposal to reduce latency when a user of Google’s SSL-search clicks on a search result with a modern browser such as Chrome.

Starting in April, for browsers with the appropriate support, we will be using the "referrer" meta tag to automatically simplify the referring URL that is sent by the browser when visiting a page linked from an organic search result. This results in a faster time to result and more streamlined experience for the user.

What does this mean for sites that receive clicks from Google search results? You may start to see "origin" referrers—Google’s homepages (see the meta referrer specification for further detail)—as a source of organic SSL search traffic. This change will only affect the subset of SSL search referrers which already didn’t include the query terms. Non-HTTPS referrals will continue to behave as they do today. Again, the primary motivation for this change is to remove an unneeded redirect so that signed-in users reach their destination faster.

Website analytics programs can detect these organic search requests by detecting bare Google host names using SSL (like "https://www.google.co.uk/"). Webmasters will continue see the same data in Webmasters Tools—just as before, you’ll receive an aggregated list of the top search queries that drove traffic to their site.

We will continue to look into further improvements to how search query data is surfaced through Webmaster Tools. If you have questions, feedback or suggestions, please let us know through the Webmaster Tools Help Forum.

Posted by John Mueller, Webmaster Trends Analyst, Switzerland
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: Webmaster level: All

Security checks are nobody's cup of tea. We've never seen people go through airport baggage checks for fun. But while security measures are often necessary, that doesn't mean they have to be painful. In that spirit, we’ve implemented several major improvements to make the Google Site Verification process faster, more straightforward, and perhaps even a pleasure to use—so you can get on with the tasks that matter to you.

New verification method recommendations


You’ll quickly notice the changes we’ve made to the verification page, namely the new tabbed interface. These tabs allow us to give greater visibility to the verification method that we think will be most useful to you, which is listed in the Recommended Method tab.


Our recommendation is just an educated guess, but sometimes guesses can be wrong. It’s possible that the method we recommend might not work for you. If this is the case, simply click the "Alternate methods" tab to see the other verification methods that are available. Verifying with an alternate method is just as powerful as verifying with a recommended method.

Our recommendations are computed from statistical data taken from users with a similar configuration to yours. For example, we can guess which verification methods might be successful by looking at the public hosting information for your website. In the future we plan to add more signals so that we can provide additional customized instructions along with more relevant recommendations.

New Google Sites Are Automatically Verified
For some of you, we’ve made the process even more effortless—Google Sites administrators are now automatically verified for all new sites that they create. When you create a new Google Site, it’ll appear verified in the details page. The same goes for adding or removing owners: when you edit the owners list in your Google Site's settings, the changes will automatically appear in Webmaster Tools.

One thing to note is that we’re unable to automatically verify preexisting Google Sites at this time. If you’d like to verify your older Google Sites, please continue to use the meta tag method already available.

We hope these enhancements help get you through security even faster. Should you get pulled over and have any questions, feel free to check out our Webmaster Help Forums.


Written by Kevin Marshall, Konstantin Roslyakov, Ian Porteous (Software Engineers)this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

salam every one, this is a topic from google web master centrale blog: Webmaster Level: All

In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.

As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.

We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content. This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.

This algorithmic change noticeably affects less than 1% of searches globally. That means that in less than one in 100 searches, a typical user might notice a reordering of results on the search page. If you believe that your website has been affected by the page layout algorithm change, consider how your web pages use the area above-the-fold and whether the content on the page is obscured or otherwise hard for users to discern quickly. You can use our Browser Size tool, among many others, to see how your website would look under different screen resolutions.

If you decide to update your page layout, the page layout algorithm will automatically reflect the changes as we re-crawl and process enough pages from your site to assess the changes. How long that takes will depend on several factors, including the number of pages on your site and how efficiently Googlebot can crawl the content. On a typical website, it can take several weeks for Googlebot to crawl and process enough pages to reflect layout changes on the site.

Overall, our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus on specific algorithm tweaks. This change is just one of the over 500 improvements we expect to roll out to search this year. As always, please post your feedback and questions in our Webmaster Help forum.

Posted by Matt Cutts, Distinguished Engineerthis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com