MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

Today we're going back to basics. We'll be answering the question: What is a website?

...Okay, not exactly. But we will be looking into what a "website" means in the context of Webmaster Tools, what kind of sites you can add to your Webmaster Tools account, and what data you can get from different types of sites.

Why should you care? Well, the following are all questions that we've gotten from webmasters recently:

• "I know my site has lots of incoming links; why don't I see any in my Webmaster Tools account?"
• "I see sitelinks for my site in Google's search results, but when I look in Webmaster Tools it says 'No sitelinks have been generated for your site.'"
• "Why does my Top search queries report still say 'Data is not available at this time'? My site has been verified for months."

In each of these cases, the answer was the same: the data was there, but the webmaster was looking at the wrong "version" of their domain in Webmaster Tools.


A little background
The majority of tools and settings in Webmaster Tools operate on a per-site basis. This means that when you're looking at, say, the Top search queries report, you're only seeing the top search queries for a particular site. Looking at the top queries for www.example.com will show you different data than looking at the top queries for www.example.org. Makes sense, right?

Not all websites have URLs in the form www.example.com, though. Your root URL may not include the www subdomain (example.com); it may include a custom subdomain (rollergirl.example.com); or your site may live in a subfolder, for example if it's hosted on a free hosting site (www.example.com/rollergirl/). Since we want webmasters to be able to access our tools regardless of how their site is hosted, you can add any combination of domain, subdomain(s), and/or subfolder(s) as a "site" on your Webmaster Tools dashboard. Once you've verified your ownership of that site, we'll show you the information we have for that particular piece of the web, however big or small it may be. If you've verified your domain at the root level, we'll show you data for that whole domain; if you've only verified a particular subfolder or subdomain, we'll only show you data for that subfolder or subdomain. Take Blogger as an example—someone who blogs with Blogger should only be able to have access to the data for their own subdomain (www..matrixar.com), not the entire blogspot.com domain.

What some people overlook is the fact that www is actually a subdomain. It's a very, very common subdomain, and many sites serve the same content whether you access them with or without the www; but the fact remains that example.com and www.example.com are two different URLs and have the potential to serve different content. For this reason, they're considered different sites in Webmaster Tools. Since they're different sites—just like www.example.com and www.example.org—they can have different data. When you're looking at the data for www.example.com (with the www subdomain) you're not seeing the data for example.com (without the subdomain), and vice versa.

What can I do to make sure I'm seeing all my data?

• If you feel like you're missing some data, add both the www and the non-www version of your domain to your Webmaster Tools account. Take a look at the data for both sites.
• Do a site: search for your domain without the www (e.g. [site:example.com]). This should return pages from your domain and any of your indexed subdomains (www.example.com, rollergirl.example.com, etc.). You should be able to tell from the results whether your site is mainly indexed with or without the www subdomain. The version that's indexed is likely to be the version that shows the most data in your Webmaster Tools account.
• Tell us whether you prefer for your site to be indexed with or without the www by setting your preferred domain.
• Let everyone else know which version you prefer by doing a site-wide 301 redirect.

Even though example.com and www.example.com may look like identical twins, any twins will be quick to tell you that they're not actually the same person. :-) Now that you know, we urge you to give both your www and non-www sites some love in Webmaster Tools, and—as usual—to post any follow-up questions in our Webmaster Help Group.

Posted by Susan Moskwa, Webmaster Trends Analyst

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El pasado 8 y 9 de Marzo asistimos al congreso OJOBuscador en Madrid. Este evento fue muy interesante para nosotros dado que nos dio la oportunidad de escuchar a los ponentes de distintos motores de búsqueda y dialogar con los webmasters acerca de sus principales inquietudes relacionadas con el posicionamiento en buscadores en español. Uno de los puntos que se mencionaron con frecuencia, tanto en las sesiones de posicionamiento como en las charlas informales, fue la desventaja de competir en el mercado SEO donde varias empresas utilizan métodos solapados que van en contra de las directrices oficiales de Google.

Entre las técnicas que hemos observado están las de generar dominios satélite o crear infinidades de páginas irrelevantes con el único objetivo de ganar tráfico en búsquedas que no están necesariamente relacionadas con el contenido del sitio. Otro fenómeno que hemos observado es la continua aparición de dominios que sólo tienen contenido procedente de afiliados sin aportar valor único o relevante.

Vamos a ser más severos con las técnicas previamente mencionadas, porque en Google consideramos que es muy importante no defraudar a los usuarios. Por otra parte, consideramos que la responsabilidad última de los contenidos de un sitio pertenece al webmaster, quien debe velar por su calidad y verificar que sus paginas tengan como finalidad primera satisfacer a los usuarios.

Con el propósito de mejorar la comunicación con la comunidad de webmasters, queremos anunciar que Google a partir de ahora estará presente y participará activamente en el Foro de Google para webmasters.

We were in Madrid

Last 8th and 9th of March we went to the OJOBuscador conference in Madrid. The event was very interesting for us since we had the chance to listen to presentations from the main search engines and to discuss with the webmasters their main concerns regarding Spanish search engine positioning. One key point mentioned frequently both in the SEO sessions and in the informal chats was the disadvantage of working in an SEO market where several companies use sneaky methods that go against the official Webmaster Guidelines.

There are some techniques such as generating satellite domains or creating thousands of irrelevant pages with the sole purpose of gaining traffic in search queries that are not always related to sites' content. Another phenomenon we have observed is the steady influx of domains which only have content from affiliate sites without adding any unique value or relevance.

We are going to be stricter against the techniques previously discussed, as we consider it is very important to avoid deceiving the users. Nevertheless, we think the ultimate responsibility for the contents of a website belongs to the webmaster, who should watch over the site quality and verify that the pages are made for the user.

Aiming to enhance communication with the webmaster community, we would like to announce that going forward Google will participate and monitor the Spanish Webmaster Discussion Forum.