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salam every one, this is a topic from google web master centrale blog: Posted by Susan Moskwa, Webmaster Trends Analyst

Universal search and personalized search were two of the hot topics at SMX West last month. Many webmasters wanted to know how these evolutions in search influence the way their content appears in search results, and how they can use these features to gain more relevant search traffic. We posted several recommendations on how to take advantage of universal search last year. Here are a few additional tips:

1. Local search: Help nearby searchers find your business.
   Of the various search verticals, local search was the one we heard the most questions about. Here are a few tips to help business owners get the most out of local search:
• Add your business to our Local Business Center
• Make sure your business is listed under the appropriate categories
• Make sure your business name, address and phone number appear on your website, and that they're accessible to search engines
• Add your business hours, images, coupons, or additional information to help searchers determine whether your business meets their needs
2. Video search: Enhance your video results.
   Several site owners asked whether they could specify a preferred thumbnail image for videos when they appear in search results. Good news: our Video Sitemaps protocol lets you suggest a thumbnail for each video.
   
3. Personalized search basics
   A few observations from Googler Phil McDonnell:
• Personalization of search results is usually accomplished through subtle ranking changes, rather than a drastic rearrangement of results. You shouldn't worry about personalization radically altering your site's ranking for a particular query.
  
• Targeting a niche, or filling a very specific need, may be a good way to stand out in personalized results. For example, rather than creating a site about "music," you could create a site about the musical history of Haiti. Or about musicians who recorded with Elton John between 1969-1979.
• Some personalization is based on the geographic location of the searcher; for example, a user searching for [needle] in Seattle is more likely to get search results about the Space Needle than, say, a searcher in Florida. Take advantage of features like Local Business Center and geographic targeting to let us know whether your website is especially relevant to searchers in a particular location.
  
• As always, create interesting, unique and compelling content or tools.
4. Image search: Increase your visibility.
   One panelist presented a case study in which a client's images were being filtered out of search results by SafeSearch because they had been classified as explicit. If you find yourself in this situation and believe your site should not be filtered by SafeSearch, use this contact form to let us know. Select the Report a problem > Inappropriate or irrelevant search results option and describe your situation.
   

Feel free to leave a comment if you have other tips to share!this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

Seo Master present to you: Terlalu banyak uraian yang akan bisa dijelaskan jika ingin merunut semua alasan. Mendukung atau tidak, terkadang masih saja dipermasalahkan. Untuk pertanyaan ini, saya ingin sekali bisa bekata se-obyektif mungkin, tapi juga tidak akan bisa dipungkiri, bahwa saya pribadi melakukan Do Follow semata-mata karena alasan Subyektif. Saya tidak bisa memaksa siapapun untuk mengikuti sebuah pergerakan yang mungkin sudah cukup banyak "pengikutnya". Begitu banyaknya argumentasi yang meluncur, bisa-bisa membuat kita malah lupa dengan tujuan awal Blogging.

Sebelum membahas kenapa Do Follow, maka kita akan coba dulu menjawab, kenapa Blog kita pada settingan standar, diberi "tag" NoFollow.

Berikut adalah salah satu saran Google (diambil sebagai sample Search Engine) yang saya kutip dari Official Blog-nya yang kemudian di-amini oleh blogspot (-anggap kita lupa bahwa blogspot juga milik Google :)

If you're a blogger (or a blog reader), you're painfully familiar with people who try to raise their own websites' search engine rankings by submitting linked blog comments like "Visit my discount pharmaceuticals site." This is called comment spam, we don't like it either, and we've been testing a new tag that blocks it. From now on, when Google sees the attribute (rel="nofollow") on hyperlinks, those links won't get any credit when we rank websites in our search results. This isn't a negative vote for the site where the comment was posted; it's just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer lists.

Sejauh yang bisa kita pahami, jadi cuma satu alasan. Search Engine TIDAK menyukai SPAM, begitu pula kita. Ini adalah sebuah tindakan preventif yang bisa dilakukan untuk menghentikan usaha SPAMMING. Dengan adanya "tag" ini, seperti sudah sebut diatas, secara teknis, link menuju situs SPAM tersebut, tidak akan di"anggap" oleh Search Engine.

Saya ingatkan untuk jangan dulu membabi-buta mendefinisikan SPAM pada setiap yang berkomentar. Coba cari referensi dan pahami dulu Apa itu SPAM.

Lalu apa dampak adanya SPAM di Blog kita :

1. Karena Search Engine tidak menyukai SPAM, maka Search Engine juga tidak menyukai Blog yang menjadi Gudang SPAM.
2. Pagerank (untuk SE Google) juga akan berpengaruh (biasanya turun), mengingat jumlah halaman blog kita yang diindeks juga akan semakin sedikit.
3. Mengganggu kenyamanan karena setiap saat disibukkan dengan "iklan" yang tidak kita mau.


Mengingat perihal diatas, maka saya pribadi hanya sanggup mengutarakan sebab kenapa Blog ini mendukung Do Follow :

1. Do follow memberi semacam timbal balik yang setimpal atas siapapun yang berkenan menanggapi tulisan lewat komentar. Setidaknya, ini menghindarkan saya terhadap sifat lupa untuk berterimakasih.
2. Apapun tujuan setiap yang berkomentar, setidaknya telah ikut juga diindeks oleh search engine, jika tulisan di blog tersebut telah diindeks oleh search engine.
3. Terdapat harapan bahwa nantinya akan muncul sebuah lingkup kepercayaan antara pembaca (yang juga penulis), dengan penulis (yang juga pembaca) :)
4. Jika suatu saat Blogroll sudah terlalu panjang, kesempatan untuk memberi Backlink kepada blogger lain, masih dimungkinkan, yaitu cukup dengan berkomentar.
5. Saya tidak peduli dengan naik turunnya pagerank Blog saya.

Selebihnya, semuanya tergantung kawan-kawan. Apakah ingin menebar Backlink bagi siapapun yang berkenan komentar, sementara tetap waspada pada SPAM. Jika Ya jawabannya silahkan Do Follow-kan Blog kawan-kawan.2013, By: Seo Master

salam every one, this is a topic from google web master centrale blog:

Após o registo de um domínio e criação de um site, a maioria dos webmasters quer ver o seu site indexado e aparecer nas primeiras posições no Google. Desde que iniciámos o suporte a webmasters de língua Portuguesa em 2006, vimos grande especulação acerca da forma como o Google indexa e avalia os sites. O mercado de língua Portuguesa, ainda numa fase de desenvolvimento em relação a SEO, é um dos maiores geradores de conteúdo na internet, por isso decidimos clarificar algumas das questões mais pertinentes.

Notámos como prática comum entre webmasters de língua Portuguesa a tendência para entrar em esquemas massivos de troca de links e a implementação de páginas única e exclusivamente para este fim, sem terem em consideração a qualidade dos links, a origem ou o impacto que estes terão nos seus sites a longo termo; outros temas populares englobam também uma preocupação excessiva com o PageRank ou a regularidade com que o Google acede aos seus sites.
Geralmente, o nosso conselho para quem pretende criar um site é começar por considerar aquilo que têm para oferecer antes de criar qualquer site ou blog. A receita para um site de sucesso é conteúdo original, onde os utilizadores possam encontrar informação de qualidade e actualizada correspondendo às suas necessidades.

Para clarificar alguns destes temas, compilámos algumas dicas para webmasters de língua Portuguesa:

• Ser considerado autoridade no assunto. Ser experiente num tema guiará de forma natural ao seu site utilizadores que procuram informação especificamente relacionada com o assunto do site. Não se preocupe demasiado com back-links ou PageRank, ambos irão surgir de forma natural acompanhando a importância e relevância do seu site. Se os utilizadores considerarem a sua informação útil e de qualidade, eles voltarão a visitar, recomendarão o seu site a outros utilizadores e criarão links para o mesmo. Isto tem também influência na relevância do seu site para o Google – se é relevante para os utilizadores, certamente será relevante para o Google na mesma proporção.
• Submeta o seu conteúdo no Google e mantenha-o actualizado frequentemente. Este é outro ponto chave que influencia a frequência com que o seu site é acedido pelo Google. Se o seu conteúdo não é actualizado ou se o seu site não é relevante, o mais certo é o Google não aceder ao seu site com a mesma frequência que você deseja. Se acha que o Google não acede ao seu site de uma forma constante, talvez isto seja uma dica para que actualize o site mais frequentemente. Além disso na Central do Webmaster o Google disponibiliza as Ferramentas para Webmasters, ferramentas úteis que o ajudarão na indexação.
• Evite puras afiliações. Na América Latina há uma quantidade massiva de sites criados apenas para pura afiliação, tais como as lojas afiliadas do mercadolivre. Não há problema em ser afiliado desde que crie conteúdo original e de qualidade para os utilizadores, um bom exemplo é a inclusão de avaliação e críticas de produtos de forma a ajudar o utilizador na decisão da compra.
• Não entre em esquemas de troca de links. Os esquemas de troca de links ou negócios que prometem aumentar a visibilidade do seu site com o mínimo de esforço, podem levar a um processo de correcção por parte do Google. As nossas Directrizes de Ajuda do Webmaster mencionam claramente esta prática na secção "Directrizes de Qualidade – princípios básicos". Evite entrar neste tipo de esquemas e não crie páginas apenas para troca de links. Tenha em mente que não é o número de links que apontam para o seu site que conta, mas a qualidade e relevância desses links.
• Use o AdSense de forma correcta. Monetizar conteúdo original e de qualidade levará a uma melhor experiência com o AdSense comparado com directórios sem qualquer tipo de qualidade ou conteúdo original. Sites sem qualquer tipo de valor levam os utilizadores a abandoná-los antes mesmo de estes clicarem em qualquer anúncio.
  Lembre-se que o processo de indexação e de acesso ao seu site pelo Google engloba muitas variáveis e em muitos casos o seu site não aparecerá no índice tão depressa quanto esperava. Se não está seguro acerca de um problema particular, considere visitar as Directrizes de Ajuda do Webmaster ou peça ajuda na sua comunidade. Na maioria dos casos encontrará a resposta que procura de outros utilizadores mais experientes. Um dos sítios recomendados para começar é o Grupo de Discussão de Ajuda a Webmasters que monitorizamos regularmente.

Getting your site indexed

After registering a domain and creating a website, the next thing almost everybody wants is to get it indexed in Google and rank high. Since we started supporting webmasters in the Portuguese language market in 2006, we saw a growing speculation about how Google indexes and ranks websites. The Portuguese language market is one of the biggest web content generators and it's still in development regarding SEO, so we decided to shed some light into the main debated questions.

We have noticed that it is very popular among Portuguese webmasters to engage in massive link exchange schemes and to build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites; other popular issues involve an over-concern with PageRank and how often Google crawls their websites.

Generally, our advice is to consider what you have to offer, before you create your own website or blog. The recipe for a good and successful site is unique and original content where users find valuable and updated information corresponding to their needs.

To address some of these concerns, we have compiled some hints for Portuguese webmasters:

• Be an authority on the subject. Being experienced in the subject you are writing about will naturally drive users to your site who search for that specific subject. Don't be too concerned about back-links and PageRank, both will grow naturally as your site becomes a reference. If users find your site useful and of good quality, they will most likely link to your site, return to it and/or recommend your site to other users. This has also an influence on how relevant your site will be to Google — if it's relevant for the users, than it's likely that it is relevant to Google as well.
• Submit your content to Google and update it on a frequent basis. This is another key factor for the frequency with which your site will be crawled. If your content is not frequently updated or if your site is not relevant to the subject, most likely you will not be crawled as often as you would like to be. If you wonder why Google doesn't crawl your sites on a frequent or constant basis, then maybe this is a hint and you should look into updating your site more often. Apart from that in the Webmasters Central we offer Webmaster tools to help you get your site crawled.
• Don't engage in link exchange schemes. Be aware that link exchange programs or deals that promise to boost your site visibility with a minimum effort might entail some corrective action from Google. Our Google Webmasters Guidelines clearly address this issue under "Quality Guidelines – basic principles". Avoid engaging in these kind of schemes and don't build pages specifically for exchanging links. Bear in mind that it is not the number of links you have pointing to your site that matters, but the quality and relevance of those links.
• Avoid pure affiliations. In the Latin America market there is a massive number of sites created just for pure affiliation purposes such as pure mercadolivre catalogs. There is no problem in being an affiliate as long as you create some added value for your users and produce valuable content that a user can't find anywhere else like product reviews and ratings.
• Use AdSense wisely. Monetizing original and valuable content will generate you more revenue from AdSense compared to directories with no added value. Be aware that sites without added value will turn away users from your site before they will ever click on an AdSense ad.

You should bear in mind that the process of indexing and how Google crawls your site includes many variables and in many cases your site won't come up as quickly in the SERPs as you expected. If you are not sure about some particular issue, consider visiting the Google Webmasters Guidelines or seek guidance in your community. In most cases you will get good advice and positive feedback from more experienced users. One of the recommended places to start is the Google discussion group for webmasters (in English) as well as the recently launched Portuguese discussion group for webmasters which we will monitor on a regular basis.

this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com