Les nouveautés et Tutoriels de Votre Codeur | SEO | Création de site web | Création de logiciel

salam every one, this is a topic from google web master centrale blog:
Our date with Googlebot was so wonderful, but it's hard to tell if we, the websites, said the right thing. We returned 301 permanent redirect, but should we have responded with 302 temporary redirect (so he knows we're playing hard to get)? If we sent a few new 404s, will he ever call our site again? Should we support the header "If-Modified-Since?" These questions can be confusing, just like young love. So without further ado, let's ask the expert, Googlebot, and find out how he judged our response (code).


Supporting the "If-Modified-Since" header and returning 304 can save bandwidth.


-----------
Dearest Googlebot,
  Recently, I did some spring cleaning on my site and deleted a couple of old, orphaned pages. They now return the 404 "Page not found" code. Is this ok, or have I confused you?
Frankie O'Fore

Dear Frankie,
  404s are the standard way of telling me that a page no longer exists. I won't be upset—it's normal that old pages are pruned from websites, or updated to fresher content. Most websites will show a handful of 404s in the Crawl Diagnostics over at Webmaster Tools. It's really not a big deal. As long as you have good site architecture with links to all your indexable content, I'll be happy, because it means I can find everything I need.

  But don't forget, it's not just me who comes to your website—there may be humans seeing these pages too. If you've only got a very simple '404 page not found' message, visitors who aren't as savvy could be baffled. There are lots of ways to make your 404 page more friendly; a quick one is our 404 widget over at Webmaster Tools, which will help direct people to content which does exist. For more information, you can read the blog post. Most web hosting companies, big and small, will let you customise your 404 page (and other return codes too).

Love and kisses,
Googlebot


Hey Googlebot,
  I was just reading your reply to Frankie above, and it raised a couple of questions.
What if I have someone linking to a page that no longer exists? How can I make sure my visitors still find what they're after? Also, what if I just move some pages around? I'd like to better organise my site, but I'm worried you'll get confused. How can I help you?
Yours hopefully,
Little Jimmy


Hello Jimmy,
   Let's pretend there are no anachronisms in your letter, and get to the meat of the matter. Firstly, let's look at links coming from other sites. Obviously, these can be a great source of traffic, and you don't want visitors presented with an unfriendly 'Page not found' message. So, you can harness the power of the mighty redirect.

   There are two types of redirect—301 and 302. Actually, there are lots more, but these are the two we'll concern ourselves with now. Just like 404, 301 and 302 are different types of responses codes you can send to users and search engine crawlers. They're both redirects, but a 301 is permanent and a 302 is temporary. A 301 redirect tells me that whatever this page used to be, now it lives somewhere else. This is perfect for when you're re-organising your site, and also helps with links from offsite. Whenever I see a 301, I'll update all references to that old page with the new one you've told me about. Isn't that easy?

   If you don't know where to begin with redirects, let me get you started. It depends on your webserver, but here are some searches that may be helpful:
Apache: http://www.google.com/search?q=301+redirect+apache
IIS: http://www.google.com/search?q=301+redirect+iis
You can also check your manual, or the README files that came with your server.

   As an alternative to a redirect, you can email the webmaster of the site linking to you and ask them to update their link. Not sure what sites are linking to you? Don't despair - my human co-workers have made that easy to figure out. In the "Links" portion of Webmaster Tools, you can enter a specific URL on your site to determine who's linking to it.

  My human co-workers also just released a tool which shows URLs linking to non-existent pages on your site. You can read more about that here.

Yours informationally,
Googlebot



Darling Googlebot,
   I have a problem—I live in a very dynamic part of the web, and I keep changing my mind about things. When you ask me questions, I never respond the same way twice—my top threads change every hour, and I get new content all the time! You seem like a straightforward guy who wants straightforward answers. How can I tell you when things change without confusing you?
Temp O'Rary


Dear Temp,
   I just told little Jimmy that 301's are the best way to tell a Googlebot about your new address, but what you're looking for is a 302.
   Once you're indexed, it's the polite way to tell your visitors that your address is still the right one, but that the content can temporarily be found elsewhere. In these situations, a 302 (or the rarer '307 Temporary Redirect') would be better. For example, orkut redirects from http://orkut.com to http://google.com/accounts/login?service=orkut, which isn't a page that humans would find particularly useful when searching for Orkut***.
It's on a different domain, for starters. So, a 302 has been used to tell me that all the content and linking properties of the URL shouldn't be updated to the target - it's just a temporary page.

  That's why when you search for orkut, you see orkut.com and not that longer URL.

  Remember: simple communication is the key to any relationship.

Your friend,
Googlebot


*** Please note, I simplified the URL to make it easier to read. It's actually much more complex than that.

Captain Googlebot,
   I am the kind of site who likes to reinvent herself. I noticed that the links to me on my friends' sites are all to URLs I got rid of several redesigns ago! I had set up 301s to my new URLs for those pages, but after that I 301'ed the newer URLs to my next version. Now I'm afraid that if you follow their directions when you come to crawl, you'll end up following a string of 301s so long that by the end you won't come calling any more.
Ethel Binky


Dear Ethel,
   It sounds like you have set up some URLs that redirect to more redirects to... well, goodness! In small amounts, these "repeat redirects" are understandable, but it may be worth considering why you're using them in the first place. If you remove the 301s in the middle and send me straight to the final destination on all of them, you'll save the both of us a bunch of time and HTTP requests. But don't just think of us. Other people get tired of seeing that same old 'contacting.... loading ... contacting...' game in their status bar.

   Put yourself in their shoes—if your string of redirects starts to look rather long, users might fear that you have set them off into an infinite loop! Bots and humans alike can get scared by that kind of "eternal commitment." Instead, try to get rid of those chained redirects, or at least keep 'em short. Think of the humans!

Yours thoughtfully,
Googlebot


Dear Googlebot,
   I know you must like me—you even ask me for unmodified files, like my college thesis that hasn't changed in 10 years. It's starting to be a real hassle! Is there anything I can do to prevent your taking up my lovely bandwidth?

Janet Crinklenose


Janet, Janet, Janet,
   It sounds like you might want to learn a new phrase—'304 Not Modified'. If I've seen a URL before, I insert an 'If-Modified-Since' in my request's header. This line also includes an HTTP-formatted date string. If you don't want to send me yet another copy of that file, stand up for yourself and send back a normal HTTP header with the status '304 Not Modified'! I like information, and this qualifies too. When you do that, there's no need to send me a copy of the file—which means you don't waste your bandwidth, and I don't feel like you're palming me off with the same old stuff.

   You'll probably notice that a lot of browsers and proxies will say 'If-Modified-Since' in their headers, too. You can be well on your way to curbing that pesky bandwidth bill.

Now go out there and save some bandwidth!
Good ol' Googlebot

-----------

Googlebot has been so helpful! Now we know how to best respond to users and search engines. The next time we get together, though, it's time to sit down for a good long heart-to-heart with the guy (Date with Googlebot: Part III, is coming soon!).



UPDATE: Added a missing link. Thanks to Boris for pointing that out.
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com
Seo Master present to you:
PPC Interview questions - SEO Tips and Tricks

PPC Interview Questions
1     What is the difference between search engine marketing and Internet marketing?

Search Engine Marketing is specific to marketing your brand/service/products through search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking, or in paid search results, where ads are aimed to display at maximum exposure for targeted keywords at minimal cost possible.
Internet marketing covers a broader range of channels. It includes search engine marketing, email marketing / EDM, social media, and so on.
2      What is Quality Score and how does it affect your work as paid search specialist?

State the definition of Quality Score without being too bookish. It’s important to understand what it is, rather than remembering what it literally means.
Quality Score’s a part of Google’s way of determining ranking of AdWords ads. This can be achieved by, among others, improving relevance between ad copies and keywords, improving quality of landing pages. By obtaining high quality score for my keywords, I can reduce expenses for my PPC campaigns.
Reducing operating costs is what clients have in mind, right?
3     If we rank high on our brand terms in organic results, do we need to rank well on paid search?

Yes, you may need to rank well on paid search even if you have high rankings within your organic search keywords. That’s because ranking high on organic search, even for your selected terms does not mean automatic success in achieving your business goals. If the ROI for paid search campaign is better than the organic search campaign, it makes more sense to do so. Also, paid search ads on top reinforce the presence of top organic search results. They make your brands/products/services look more credible.
4     How do you manage large set of keywords (hundred thousand to millions)?

It is prerequisite to mention automatic bid tools to manage this huge paid search campaign. But merely saying so does not mean you’re off the hook. It helps to explain classification of keywords, grouping them according to priorities, business objectives and target audience so that if business strategies change, campaigns can easily be modified.
Can also mention classification of keywords according to importance such as “high”, “medium” or “low” and those that are of secondary importance, low performance, and those keywords that are candidates for removal.
Explaining clearly how the number of keywords grew tremendously by stating methodologies for keyword research, usage of match types, negative keywords and describing timing phases helps, too.
5     How do I reduce costs of my paid search campaigns?

Don’t immediately answer open-ended questions that lead to answers based on multiple assumptions. Costs of acquisition? Cost per click? You can’t answer accurately a question that isn’t accurate itself. When in doubt, you should also have the freedom to ask question before you release your thoughts.
Some interviewers are fond of tricky questions.
6     How do you respond if your client’s competitor bought the same trademarked keyword?
     
      Perhaps you did contact that offending party, stated the violation terms, but it still refuses to budge to your polite request.
Answers may vary according to where a campaign is going to take place. In certain markets such as the UK (update: now more), Google allows bidding for trademarked keywords. But if you’re sure that you’re not covered by this policy and feel that a violation has been committed, lodging a complaint to Google is the next logical option.
7   Describe the structure of a Google AdWords paid search campaign

Google AdWords PPC advertising structure is composed of one or multiple accounts (if necessary). An account can handle up to 25 campaigns. Each campaign can handle up to 100 ad groups. Yahoo Search Marketing campaigns can have up to 1,000 keywords and 20 ads within an ad group.
Of course, we don’t have to know these max keyword numbers as we don’t need to fill each ad groups to the max. We only need to fill our ad groups with the most targeted keywords available.
8     How do you differentiate paid search programs of Google, MSN and Yahoo?

One way to differentiate these three are through presentation of strengths and weaknesses of each.
Google AdWords
Advantage: Most robust and corners majority of all paid search traffic
Disadvantage: Due to its big number of advertisers, cost per click is generally more expensive
Yahoo! Search Marketing
Advantage: Lower pay per click cost compared to Google AdWords
Disadvantage: Way behind Google AdWords in terms of reporting features
MSN adCenter
Advantage: Studies show that users of adCenter are more likely result to conversions
Disadvantage: Weakest PPC interface compared to Google AdWords and Yahoo! Search Marketing
9     How do you describe building your keyword list?

Building a list of keywords used for any organic or paid search campaign should be systematic:
Identify your audience
Who are the target audience of this campaign? What would they probably be using to look for my products and services? Knowing your audience is the first sign of a successful paid search campaign.
Review your existing offerings
Based on what search terms people are using, do I have these terms? What are the possible landing pages? Does my website have content voids?
Look at your competitors
Look at competitors and analyze how they position themselves. Are they using the same terms as I do? Broader or more specific?
Check web analytics results
History will be recorded on web analytics tools: keywords used, their effectiveness in driving sales or leads and other useful information. Such data should give us idea on which keywords yielded better ROI.
Expand keywords using various tools
Based on keywords gathered so far, expansion is made possible through various tools available: Google AdWords keyword tool, WordTracker, KeywordDiscovery, and so on. From this big list, we can sort, prioritize and group these keywords according to importance, timing or other segmentation methods.
  10.   What’s your methodology in creating ad copies?
This question wants to find out how you would come up with ad copies. Are they compelling and paint an accurate picture of the intended message? You may answer it based on the following guidelines:
Find out why your ad copy should be more effective than others
Your ad’s ability to answer basic questions
Testing the ad copy; we’ll never know how effective it is until we put it to the test
What’s your take on bidding for competitor’s trademark keywords?
This is a tricky question that should be addressed properly. PPC Hero has good guidance on this: citing the issue of legality and best-practice because it’s either you can or you can’t bid on a competitor’s trademark terms. Recent development in Google AdWords paid search has paved way for non-trademark owners to bid for previously exclusive trademark keywords. By being active on what’s going on in the industry, this means you’ll always be on top of things as they happen. And that’s a good thing for prospect employers.
11.   What is your strategy on geo-targeting ads?
The question will seek answer on how you’d approach ads that are displayed for specific locations. Is it just based on IP filter or should you extend it? For example, if I want to advertise for “seo hong kong” keyword only to users who are located in Hong Kong, an IP targeting methodology will only display the ads if their location (IP address) is associated with Hong Kong.
But what if someone from UK wants to find a Hong Kong SEO agency to optimize its Traditional Chinese content? An extension of this IP targeting should also be based on the keyword itself so that if someone else outside of Hong Kong uses the exact match of the phrase, the ad should still be displayed.
I hope these PPC interview questions and answers list are fairly helpful and assists you in formulating possible answers on questions that relate to the ones I highlighted in this post.
(Q) Based on which Google places ads in first place?
(A) Google decides to give rank 1 in ads depending upon CTR(quality score) x CPC bid.
(Q) What is CTR?
(A) CTR – Click through rate. It is number of times your ad is clicked.
(Q) How many campaigns can I run in one adwords account?
(A) 25 Campaigns
(Q) How many adgroups can I run under one campaign?
(A) 2000 adgroups
(Q) How many ads can I run per adgroup?
(A) 50 ads per adgroup
(Q) How much characters can I place in one ad?
(A) For one ad 4 rows are given
25 characters for headline
35 characyers per text row(including URL)
(Q) How can you Improve Conversion Rates?
(A) Creating and testing campaign with different keywords and choosing that perform well.
(Q) IS PPC effective advertisement for search engine rankings?
(A) Google or any other search engine don`t mix PPC ads with search rankings.
(Q) What is Quality Score?
(A) Quality Score is Score give to your ads that attain by keywords. The Higher the quality score the less you need to pay for a Top Position of your ads. It is given upon CTR.
(Q) Which companies are offering PPC advertisement?
(A) Yahoo, MSN and Google are among top most PPC advertisers.
(Q) What is Page rank? Explain it?
(A) Google page rank algorithm helps search engines to realize the value of a page. It ranks your website on basis of quality links it has. It is given by Google depending upon keyword, backlink sites, and content.
(Q) Why I need to go for adwords for PPC?
(A) Because Adwords assures that 80% of internet users sees your product or service.
(Q) How to achieve good CTR?
(A)Here are few things that need to be kept in mind for CTR
Target your ads to right audience
Select correct keyword matching
See that you target your ads by location and language
Create different Ad Groups for different search phrases/keywords
Calculate how much you can afford for the day
test your ads on daily basis, change if you don`t get any response from users
Give google users a good reason to click your ad
2013, By: Seo Master
Seo Master present to you:

7 Questions To Expect From Your New PPC Manager

So, you’ve taken the plunge and hired a new PPCmanager. Maybe you’ve decided to hire a PPC agency, or maybe you’re keeping PPC in-house but want someone to manage your program full time. Either way, congratulations on the new hire!
You’ll no doubt expect your new PPC manager to dokeyword research, set up ad copy tests, manage bids, and track conversions. But PPC management goes way beyond keywords & ad copy. Here are seven questions to expect from your new PPC manager.

What are Your Goals for PPC?

The first thing your PPC manager should do, before he or she even logs into AdWords, is talk to you about your goals. A PPC campaign without goals is like traveling to a new city without a map. How will you find your way if you don’t know where you’re going?
Expect your new manager to ask specific questions about sales goals, cost per conversion targets, and overall business goals.

What are Your Key Products and Services?

If you’ve hired someone from within, they probably already know the answer to this question. Everyone else needs to ask it.
Even if your goal is just to use PPC to increase overall sales, it’s invaluable to know which products or services are your “must-haves.” This info is critical for prioritization, especially if you run low on budget and your PPC manager has to dial back your spend.

Who is Your Primary Target Audience?

Even your from-within hire should ask this question. Not only is it important for overall marketing strategy, it can also drive PPC tactics such as engine placement, geotargeting, and ad messaging.
For example, if your goal is to generate awareness of a new product targeted to women age 35-54, you might want to focus on Facebook ads. You’ll get zillions of impressions, and they’ll all be delivered to your target audience. If your goal is to reach business decision makers, you should try Bing – it works very well for B2B at a fraction of the cost of Google.

Are There any Specific Offers You’d Like to Promote?

Not all PPC is offer/promotion-based. But it’s still good to know what promotions and offers are out there so you can test them in PPC.
PPC is a great way to vet marketing messaging and get immediate response data without spending a lot of money on creative and traditional media.
You can use PPC to test offers and concepts before rolling it out to display and print. It’s an efficient way to see what resonates with the audience and avoid sinking money into messaging that doesn’t get attention.

What is Your Desired Cost per Conversion?

While this question is related to the goals question, it needs to be asked on its own. I’ve lost count of how many clients I’ve worked with over the years who have no idea how much they’re willing to pay to acquire a customer.
Sure, it’s possible to run PPC campaigns without a target CPA in mind – we’ll just try to get the lowest possible cost per conversion. But if you have even a ballpark number in mind, share it with your PPC manager!
I once had a client in a competitive vertical with CPCs upwards of $5/click. We were getting CPAs of around $15, and I was pretty happy with that. Turns out the client didn’t want to pay more than $5 per lead! We would have had to convert every visitor in that situation.
Get these thoughts out in the open before your campaign launches – you’ll both sleep better at night.

What Conversions are you Measuring, and How are You Measuring Them?

This is another question that a surprising number of advertisers answer with “I don’t know” and “we’re not.” If those are your responses, that’s OK. Your PPC manager can help you. But identifying key website conversion actions and setting up a way to track them will be their first order of business, before they even log in to AdWords.
If you're tracking conversions, that’s great! If you have more than one conversion you’re tracking, take things one step further and make sure your PPC manager knows the priority of each conversion.
If you’re in ecommerce, online sales will probably be your number one conversion; but you might also be interested in email signups, contact form submissions, phone calls, and other actions. Knowing the importance of each conversion will help your PPC manager optimize campaigns accordingly.

What’s a Good Time to Hold a Recurring Meeting?

Nobody wants more meetings. But regular communication with your PPC manager is crucial, whether the manager is in-house or at an agency.
Meetings don’t have to be in-person; I have 30-minute monthly calls with several of my clients, and we rarely cancel. That’s because the clients know that we’ll discuss progress toward their business goals, how well we’re reaching their target audience, promotional offer results, cost per conversion, and conversions by type.
Sound familiar? It should! We discuss all the questions I’ve outlined here. And we talk about other things too; but the primary agenda is usually the first six questions in this post.
Even if your PPC manager isn’t new, it’s a good idea to revisit these questions with them. You’ll be glad you did.
2013, By: Seo Master
Powered by Blogger.