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Seo Master present to you: 1) Start with keyword research

You have heard it a million times before; keywords, keywords and keywords. The fact of the matter is that the search engines index everything using keywords or phrases. That is why you should be using the right keywords, so that people are able to find you. The biggest mistake I find that website owners make is not spending enough time or effort in keywords research. Instead, they choose some kind of funky names for their domain and titles for their articles and then wonder why no one can find them.

Proper keyword research will not only give you great ideas on what niche to focus on but also gives you a realistic forecast of your chance to dominate that niche.

2) Choose a domain that has your keyword(s) in it

This is one intelligent thing that you could do to stay ahead in the search race. Your URL with the relevant keyword will carry quite a bit of weightage in the searches. Also, buy a domain using .com extension and if you are serious, which you have got to be, buy the domain for 2+years. There are a lot of fraudsters who buy domains that only last one year and you should make sure that you do not get regarded in the same light as them. A great way to buy a domain is look for an expired one that has a good history.

3) Create your website using Blog or CMS software

Over 150,000 WordPress Blogs are created every day. They are trusted by millions of people, more so than company websites. Google loves blogs because of their relevant and frequently updated content. Setting up a blog is easy, I prefer WordPress or Joomla as CMS system. I would not go for a traditional website nowadays.

4) Establish quality inbound and outbound links

Google ranks your site based on the amount of inbound links it has from other sites. But the key is that the inbound links need to be from quality sites (those with a high Page Rank). I would say, stay away from the paid services that create hundreds of inbound links for you. The majority of the time these inbound links are from low quality sites that will add no value to your site. Spend time and get authoritative sites (Page Rank 4 and above) linking back to you, because inbound links from these types of sites are worth their weight in gold. You can do this by producing good quality articles and videos and distributing them out to various sites.

5) Put relevant keywords in content of your website

In order of importance; focus on page titles, headlines, image tags, and meta descriptions. These should always contain the target keywords. You can also position the keywords earlier in the article, and make them bold or underline them. But forget keyword density and stuffing your pages with as many keywords as possible, that doesn’t work anymore!

6) Use your chosen keywords as anchor text when linking

Anchor text (a hyper link on a word or phrase that is click-able) has a positive weighting in search engine algorithms. Use Anchor text keywords when you can , especially when linking to internal pages.

7) Install Web Analytics software

Unless you measure, you never know if you are doing well or not so well, right? Install an efficient tracking software like Google Analytics and using Google’s Webmaster Tools and keep track of how your website is performing.

8 ) Utilize XML Sitemaps readable for all the major search engines

Sitemaps are easy to create and are basically a list of all the pages that belong to your website. Once you create a sitemap, it is easy for Google to crawl your site and index all the URLs on your website. What is the point of creating content if the search engines can’t find it?

9) Regularly create and publish relevant content that has value

Write quality content and publish it daily for the first 30 days, thereafter at least once or twice a week. I favor blogs because they are more personal and the nature of blogs encourage you to publish more frequently. Frequently updated content is seen as more reliable than static sites. Creating more content on your site will increases the chance that more pages are indexed; this leads to greater visibility and increased traffic flow to your site.

10) Bookmark your sites and get your friends to bookmark your site using social media

Facebook, LinkedIn, and Twitter all get favorably indexed, and generally rank on the top of the search results. I recommend using Digg, Youtube, or one of the many bookmarking services.

11) Insert yourself on relevant business directories

I generally avoid paid directories. Aim to the top of Google Maps by getting your website listed on relevant and local directories.2013, By: Seo Master

seo Best SEO Tips that Work 2013

Seo Master present to you:
By Scott Knaster, Google Code Blog Editor

This week was the big finish to the first global Google Science Fair. Earlier this year, we invited students aged 13 to 18 to submit science projects to this new competition. More than 10,000 young people from more than 90 countries sent in their entries. Two months ago, 15 projects were chosen as finalists. And last week, the members of those teams were flown to Google headquarters in Mountain View, California for the final judging. The winners:
  • Lauren Hodge (13-14 age group) for a study about reducing carcinogens in grilled chicken.
  • Naomi Shah (15-16) for her project relating better indoor air quality to a reduced need for asthma medication.
  • Shree Bose (17-18), who found a way to improve ovarian cancer treatment for certain patients.
Congratulations to the winners and to everyone who participated!

While you’re thinking about the great accomplishments of people so young, here’s another fact to make you ponder time in a different way: Neptune has just completed its first full orbit since its discovery in 1846, or just about one Neptune-year ago (that’s a little more than 164 Earth-years). Happy birthday (or something), Neptune.

Finally, I’m not sure if Neptune has any creatures that can match this remarkable rainbow toad. This animal was last seen in 1924 (right around half a Neptune-year ago) and had never been depicted in color before. This weekend, consider taking some time to go outside and see what you can discover.

Fridaygram posts are lighter than our usual fare. They're designed for your Friday afternoon and weekend enjoyment. Each Fridaygram item must pass only one test: it has to be interesting to us nerds.

2013, By: Seo Master

seo Fridaygram 2013

Seo Master present to you:


What are Backlinks?

A back link is an inward link to your site that may or may not be reciprocated with an outward link back. If page A links to page B then a back link would be a link which goes from page B back to page A.
A backlink is just a link back to your site. In fact, if people called them "link backs" or just "links", we'd probably have a better idea of what is being discussed. A link just means that a site is embedding the url (address) into one of its pages, so that readers can click through from that site to yours.
Example: Site A links to Site B. We'd call that Site B having a backlink from Site A.

Why Backlinks Are Important

Backlinks are important for SEO because some search engines like Google, give more credit to websites that have a large number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.
Therefore, when search engines calculate the relevance of a site to a keyword, they not only consider the number of backlinks to that site but also their quality. In order to determine the quality, a search engine considers the content of the sites. When backlinks to your site come from other sites, and those sites have content related to your site, these backlinks are considered more relevant to your site. If backlinks are found on sites with unrelated content, they are considered less relevant. The higher the relevance of backlinks, the greater their quality.
For example, if a webmaster has a website about how to rescue orphaned dogs, and received a backlink from another website about dogs, then that would be more relevant in a search engine's assessment than say a link from a site about car racing. Therefore, higher the relevance of the site linking back to your website, the better the quality of the backlink.
Search engines want websites to have a level playing field, and look for natural links built slowly over time. While it is fairly easy to modify your webpages to make them more SEO friendly it is a lot harder for you to influence other websites and get them to link to your website. This is the reason search engines regard backlinks as a very important factor. Further, search engine's criteria for quality backlinks has gotten even tougher, thanks to unscrupulous webmasters trying to achieve these backlinks by deceptive or sneaky techniques, such as hidden links, or automatically generated pages whose sole purpose is to provide backlinks to websites. These pages are called link farms, and they are not only disregarded by search engines, but linking to a link farm could get your site banned entirely. 

Anchor Text

When a link incorporates a keyword into the text of the hyperlink, we call this anchor text. A link's anchor text may be one of the most powerful resources a webmaster has. Backlinks from multiple websites with the anchor text "orphaned dogs" would help your website rank higher for the keyword "orphaned dogs". Using your keyword is a superior way to utilize a hyperlink as against having links with words like "click here" which do not relate to your website. The 'Backlink Anchor Text Analysis Tool' is a tool which will assist you find your backlinks and the text which is being used to link to your website. If you find that your site is being linked to from another website, but the anchor text is not being utilized properly, you should request that the website change the anchor text to something which incorporates relevant keywords. This will also help boost your rankings.

2013, By: Seo Master

seo About Backlinks 2013

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