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Seo Master present to you: By Dion Almaer, Google Developer Programs


The Google Gadget Ventures announcement was very exciting for us and the community. We couldn't wait to get Adam Sah of the Google Gadgets team to discuss Gadgets, and the new announcement.

Interview with Adam Sah on Google Gadget Ventures

What will you learn from this interview?

• What Google Gadgets actually are and how they compare to widgets and blidgets and blodgets and ....
• How there is a family of Gadgets. They aren't just for iGoogle!
• How you can develop Gadgets in HTML, Flash, Java applets, and more. After all, this is just iframes people.
• The security model with Gadgets
• The subtlety behind phishing and Gadgets
• The long tail of Gadgets, and how to share and promote your Gadgets
• How you can post Gadgets on your blog or website
• How we are in the second generation of Gadgets (not just a minimal view on your web app)
• What an appropriate amount of resources to put on Gadgets
• How to monetize your Gadgets
• Information about the Google Gadget Ventures program
• How to get going with the scratchpad in seconds
• How Mapplets are Gadget too
• How this is about real business (IBM and Salesforce.com)
• How to deal with high volume Gadgets, and how we are here to help.
• The role and timing of standardization of the gadget platforms

Read more about Google Gadgets, and check out the forum.

Start listening now

You can download the episode directly, or subscribe to the show (click here for iTunes one-click subscribe).

News

The following are links that we mentioned in the podcast:

AppleScripting Google Desktop means that you can tell the Google Desktop application to do things for you via script. Boss around the system from your own applications and scripts.

The new Google Earth Outreach program has some tutorials such as showing you how to create KML from a spreadsheet.

The Google Mashup Gallery is a mashup itself, that allows you to add your mashup to the mix. Now, everyone will be able to find your Britney vs. Christina mashup!

Geotagged Picasa JSON/KML Output + Driving Directions = Instant Scenic Tours: If you were following the Google blogs yesterday, you would have heard that Picasa now gives you a sleek drag+drop interface for geotagging your photos, and that the Picasa Google data API now outputs the geotagged data using GeoRSS & GML elements. And if you were excited by all that news and immediately visited Picasa to try out the new feature, you might have noticed the big blue KML icon next to a "View in Google Earth" hyperlink. So Picasa now gives developers geotagged photo data both in KML output and the standard Google data API output formats, and that means we map developers have a lot of ways to start playing around with Picasa photos.

New drag-to-route driving directions in google maps - once you have a route, drag the blue line around to have it automatically re-route using your desired roads or intermediate destinations.2013, By: Seo Master

Seo Master present to you: 1) Start with keyword research

You have heard it a million times before; keywords, keywords and keywords. The fact of the matter is that the search engines index everything using keywords or phrases. That is why you should be using the right keywords, so that people are able to find you. The biggest mistake I find that website owners make is not spending enough time or effort in keywords research. Instead, they choose some kind of funky names for their domain and titles for their articles and then wonder why no one can find them.

Proper keyword research will not only give you great ideas on what niche to focus on but also gives you a realistic forecast of your chance to dominate that niche.

2) Choose a domain that has your keyword(s) in it

This is one intelligent thing that you could do to stay ahead in the search race. Your URL with the relevant keyword will carry quite a bit of weightage in the searches. Also, buy a domain using .com extension and if you are serious, which you have got to be, buy the domain for 2+years. There are a lot of fraudsters who buy domains that only last one year and you should make sure that you do not get regarded in the same light as them. A great way to buy a domain is look for an expired one that has a good history.

3) Create your website using Blog or CMS software

Over 150,000 WordPress Blogs are created every day. They are trusted by millions of people, more so than company websites. Google loves blogs because of their relevant and frequently updated content. Setting up a blog is easy, I prefer WordPress or Joomla as CMS system. I would not go for a traditional website nowadays.

4) Establish quality inbound and outbound links

Google ranks your site based on the amount of inbound links it has from other sites. But the key is that the inbound links need to be from quality sites (those with a high Page Rank). I would say, stay away from the paid services that create hundreds of inbound links for you. The majority of the time these inbound links are from low quality sites that will add no value to your site. Spend time and get authoritative sites (Page Rank 4 and above) linking back to you, because inbound links from these types of sites are worth their weight in gold. You can do this by producing good quality articles and videos and distributing them out to various sites.

5) Put relevant keywords in content of your website

In order of importance; focus on page titles, headlines, image tags, and meta descriptions. These should always contain the target keywords. You can also position the keywords earlier in the article, and make them bold or underline them. But forget keyword density and stuffing your pages with as many keywords as possible, that doesn’t work anymore!

6) Use your chosen keywords as anchor text when linking

Anchor text (a hyper link on a word or phrase that is click-able) has a positive weighting in search engine algorithms. Use Anchor text keywords when you can , especially when linking to internal pages.

7) Install Web Analytics software

Unless you measure, you never know if you are doing well or not so well, right? Install an efficient tracking software like Google Analytics and using Google’s Webmaster Tools and keep track of how your website is performing.

8 ) Utilize XML Sitemaps readable for all the major search engines

Sitemaps are easy to create and are basically a list of all the pages that belong to your website. Once you create a sitemap, it is easy for Google to crawl your site and index all the URLs on your website. What is the point of creating content if the search engines can’t find it?

9) Regularly create and publish relevant content that has value

Write quality content and publish it daily for the first 30 days, thereafter at least once or twice a week. I favor blogs because they are more personal and the nature of blogs encourage you to publish more frequently. Frequently updated content is seen as more reliable than static sites. Creating more content on your site will increases the chance that more pages are indexed; this leads to greater visibility and increased traffic flow to your site.

10) Bookmark your sites and get your friends to bookmark your site using social media

Facebook, LinkedIn, and Twitter all get favorably indexed, and generally rank on the top of the search results. I recommend using Digg, Youtube, or one of the many bookmarking services.

11) Insert yourself on relevant business directories

I generally avoid paid directories. Aim to the top of Google Maps by getting your website listed on relevant and local directories.2013, By: Seo Master

Seo Master present to you:
By Scott Knaster, Google Code Blog Editor

This week was the big finish to the first global Google Science Fair. Earlier this year, we invited students aged 13 to 18 to submit science projects to this new competition. More than 10,000 young people from more than 90 countries sent in their entries. Two months ago, 15 projects were chosen as finalists. And last week, the members of those teams were flown to Google headquarters in Mountain View, California for the final judging. The winners:

• Lauren Hodge (13-14 age group) for a study about reducing carcinogens in grilled chicken.
• Naomi Shah (15-16) for her project relating better indoor air quality to a reduced need for asthma medication.
• Shree Bose (17-18), who found a way to improve ovarian cancer treatment for certain patients.

Congratulations to the winners and to everyone who participated!

While you’re thinking about the great accomplishments of people so young, here’s another fact to make you ponder time in a different way: Neptune has just completed its first full orbit since its discovery in 1846, or just about one Neptune-year ago (that’s a little more than 164 Earth-years). Happy birthday (or something), Neptune.

Finally, I’m not sure if Neptune has any creatures that can match this remarkable rainbow toad. This animal was last seen in 1924 (right around half a Neptune-year ago) and had never been depicted in color before. This weekend, consider taking some time to go outside and see what you can discover.

Fridaygram posts are lighter than our usual fare. They're designed for your Friday afternoon and weekend enjoyment. Each Fridaygram item must pass only one test: it has to be interesting to us nerds.

2013, By: Seo Master