MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

Using Website Earn Money

1. PPC Advertising Networks :
   

   Google Ad Sense is the most popular option under this category, but there are also others. Basically you need to sign up with the network and paste some code snippets on your website. The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click.
   

   List of popular CPC advertising networks:
   

• Google Adsense
  
• Yahoo! Publisher Network (YPN)
  
• BidVertiser
  
• Chitika
  
• Clicksor
  

1. CPM Advertising Networks
   

   CPM advertising networks behave pretty much as PPC networks, except that you get paid according to the number of impressions (i.e., page views) that the ads displayed on your site will generate. CPM stands for Cost per Mille, and it refers to the cost for 1,000 impressions.
   

List of popular CPM advertising networks:

• Casale Media
  
• Burst Media
  
• Value Click
  
• Advertising.com
  
• Tribal Fusion
  
• Right Media
  

3. Direct Banner Advertising

Related links:

• How to Find Advertisers for Your Website
  
• Finding Advertisers for Your Blog
  
• Direct Advertising Sales for Beginners
  
• Openads Ad Server
  
• OIO Publisher Ad Platform
  

4. Text Link Ads

Text link marketplaces and networks:

• DigitalPoint Link Sales Forum
  
• Text-Link-Ads
  
• Text-Link-Brokers
  
• TNX
  
• LinkWorth
  

5. Affiliate Marketing

List of popular affiliate marketplaces and networks:

• Commission Junction
  
• ClickBank
  
• Azoogle Ads
  
• Link Share
  

6. Monetization Widgets

List of companies that provide monetization widgets:

• WidgetBucks
  
• ScratchBack
  
• SmartLinks
  

7. Sponsored Reviews

List of sponsored reviews and paid blogging networks:

• PayPerPost
  
• Sponsored Reviews
  
• ReviewMe
  
• BlogVertise
  
• Smorty
  

8. RSS Feed Ads

Related links:

• Feedburner
  
• BidVertiser
  
• Pheedo
  

9. Sponsors for Single Columns or Events

Mashable

Problogger

10.Premium Content

Some websites and blogs give away part of their content for free, and charge for access to the premium content and exclusive tools.

SEOMoz is a good example. They have a very popular blog that gives advice and information on wide range of SEO related topics. On top of that visitors can decide to become premium members. It costs $48 monthly and it grants them access to guides, tools and other exclusive material.

11. Private Forums

SEO Blackhat

Performancing

List of popular forum software:

• vBulletin
  
• Simple Machines Forum
  
• phpBB
  
• Vanilla
  

12. Job Boards

All the popular blogs are trying to leverage job boards to make some extra income. Guy Kawasaki, ReadWriteWeb, Problogger… you name it.

Needless to say that in order to create an active and profitable job board you need first to have a blog focused on a specific niche, and a decent amount traffic.

The advantage of this method is that it is passive. Once you have the structure in place, the job listings will come naturally, and you can charge anywhere from $10 up to $100 for each.

List of popular job board software:

• JobThread
  
• Web Scribe Job Board
  
• SimplyHired Job-o-matic
  
• Jobbex
  

13. Marketplaces

Sitepoint is the online marketplace by excellence. Some websites and blogs, however, are trying to replicate that model on a smaller scale.

Depending on your niche, a market place that allows your visitors to buy, sell and trade products could work well. Over the time you could start charging a small fee for new product listings.

The problem with this method is that there are no standard software on the web, so you would need to hire a coder to get a marketplace integrated into your website.

You can see an example of a marketplaces being used on EasyWordpress and on Mashable.

14. Paid Surveys and Polls

There are services that will pay you money to run a small survey or poll on your website. The most popular one is called Vizu Answers.

Basically you need to sign up with them, and select the kind of polls that you want to run your site. Most of these services operate under a CPM model.

15. Selling or Renting Internal Pages

Million Dollar Wiki made this concept popular, but it was being used on the web for a long time around (check Pagerank10.co.uk for instance).

These websites sell for a single fee or rent for a recurring fee internal pages on their domain. Usually they have either high Pagerak or high traffic, so that people purchasing a page will be able to benefit in some way.

Implementing this method on a small blog would be difficult, but the concept is interesting and could be explored further.

16. Highlighted Posts from Sponsors

Techmeme probably pioneered this idea, but somehow it has not spread to other websites. The tech news aggregator displays editorial posts on the left column, and on the sidebar they have a section titled "Techmeme Sponsor Posts."

On that section posts from the blog of the advertisers get highlighted, sending qualified traffic their way. Considering that the monthly cost for one spot is $5000 and that they have around 6 sponsors at any given time, it must be working well.

17. Donations

Placing a "Donate" link or button on a website can be an efficient way to earn money, especially if your blog is on a niche where readers learn and gain value from your content.

Personal development and productivity blogs, for instance, tend to perform well with donation based systems (one good example being Steve Pavlina).

A small variation of this method appeared sometime ago with the Buy Me a Beer plugin. This WordPress plugin enables you to insert a customized message at the bottom of each article, asking the readers to chip in for a beer or coffee.

18. In-text Adverting

In-text adverting networks like Kontera and Vibrant Media will place sponsored links inside your text. These links come with a double underline to differentiate them from normal links, and once the user rolls the mouse over the link the advertising will pop. Should the user click on it the site owner will make some money.

Some people make good money with this method, but others refrain from using it due to its intrusiveness. It is also interesting to note that very few mainstream websites have experimented with in-text advertising.

19. Pop-ups and Pop-unders

Pop-ups are a common yet annoying form of advertising on the Internet. If you are just trying to make a much money as possible from your website, you could experiment with them.

If you are trying to grow the traffic and generate loyal visitors, however, you probably should stay away from them. Just consider the hundreds of pop-up blockers out there: there is a reason why they are so popular.

Ad networks that use pop-ups:

• Tribal Fusion
  
• PayPopup
  
• PopupAd
  
• Adversal
  

20. Audio Ads

Also called PPP (Pay Per Play), this advertising method was introduce by Net Audio Ads. the concept is pretty simple: play a small audio advertising (usually 5 seconds) every time a visitor enters into your website. The user should not be able to stop it, creating a 100% conversion rate based on unique visitors.

The company is still rolling tests, but some users are reporting to get from a $4 to a $6 CPM. Regardless of the pay rate, though, this is a very intrusive form of advertising, so think twice before using it.

21. Selling the Website

Selling your website could be your last resource, but it has the potential to generate a big sum of money in a short period of time.

Market places on online forums like DigitalPoint and Sitepoint are always active with website buyers and sellers. Keep in mind that they most used parameter to determine the value of a website is the monthly revenue that it generates, multiplied by a certain number (the multiplier can be anything from 5 to 30, depending on the expectations of the seller, on the quality of the site, on the niche and other factors).

Some people also make money trading and flipping websites. They either create them from scratch or buy existing ones, and after some revamping they sell them for a profit.

Related links:

• How To Buy A Website And Flip It For Profit
  
• How To Sell A Website – How Much Is Your Website Worth?
  
• Where to sell a website? How to go about selling it?
  

Indirect Methods

22. Selling an Ebook

Perhaps one of the oldest money making strategies on the web, using a website to promote a related ebook is a very efficient way to generate revenue.

You could either structure the website around the book itself, like SEOBook.com, or launch the ebook based on the success of the website, like FreelanceSwitch did we the book How to be a Rockstar Freelancer.

Related links:

• Writing an ebook for your blog
  
• How to sell ebooks
  
• Processing payments for your ebook
  
• How to sell digital products online
  
• List of ebook selling software
  

23. Selling a Hardcover Book

Many authors and journalists leverage their blogs or websites to sell copies of hardcover books. Examples include Guy Kawasaki, Seth Godin and Malcolm Gladwell.

While most of these people were already renowned authors before they created their website, one could also follow the other way around. Lorelle VanFossen did exactly that with her Blogging Tips book. First she built her authority on the subject via her blog, and afterwards she published the book.

List of self publishing and publishing services:

• Lulu
  
• Self Publishing
  
• iUniverse
  
• WordClay
  

24. Selling Templates or WordPress Themes

As more and more people decide to get an online presence, website templates and WordPress themes become hotter and hotter.

On this segment you have mainstream websites like TemplateMonster, as well as individual designers who decide to promote and sell their work independently.

Brian Gardner and Unique Blog Designs are two examples of websites that make money with the sales of premium and custom WordPress themes.

25. Offering Consulting and Related Services

Depending on your niche, you could make money by offering consulting and related services. If you are also the author of your blog, the articles and information that you will share will build your profile and possibly certify your expertise on that niche, making it easier to gain customers.

Chris Garrett used a similar strategy. First he created a highly influential blog on the blogging and new media niche, and afterwards he started offering consulting services to clients with related problems and needs.

26. Creating an Email List or Newsletter

Email lists and newsletters represent one of the most powerful marketing and money making tools on the Internet. They offer incredible conversion rates, and the possibility to call people to action in a very efficient way.

Creating a big list is a difficult task though, so if you have a popular website you could leverage it to increase the number of subscribers on your list.

Yaro Starak is a famous Internet marketer, and if you visit his blog you will notice that right on top he has a section encouraging visitors to subscribe to his email newsletter. Yaro generates five figures in revenues each month from his email newsletters, proving that this method works.

List of software to manage email newsletters:

• AWeber
  
• SendStudio NX
  
• PHP Autoresponder
  
• Constant Contact
  

27. Mentoring programs

People are willing to pay for someone or something that will teach them and give them knowledge (as opposed to mere information). Education is one of the biggest industries in the world, and the online landscape behaves in a similar way.

Creating a mentoring program related to the niche of your website could be very profitable if you manage to structure and promote it adequately. There is a wide range of media and tools that you can use to deliver the information, from text articles to audio and video lessons.

Brian Clark leveraged the success of Copyblogger to launch a mentoring program teaching people how to build membership and how to sell content online. The program is titled Teaching Sells, and it costs $97 monthly. Sounds expensive, but they have over 1,000 members.

28. Creating a conference around the website

If your website takes off and becomes an authority on its niche, you could create a conference around it. Depending on the size of your audience, the event could attract thousands of people, and you could make money directly from conference passes and sponsors.

Search Engine Land, for instance, created a series of conferences that visit several cities on the United States and on other countries as well. The conferences are called Search Marketing Expo, and the tickets and passes cost thousands of dollars

Design Concepts of SEO

Rule One: Design It for Humans

Search engines are engineered to find information that humans want. This means the best way to make your website accessible is to design it for humans. Your mission as a web designer is not to make fancy or animated designs, but rather to find a solution to a problem. Your job is to provide users with a site that is easy to navigate and is chock full of information that they are looking for. If you can accomplish this, then the search engines will inevitably find you.

Rule Two: The Importance of Good Title Tags

Every page in your website should include a title with a description of what that page is about. A total of 60 characters work best. The title tag should contain some of your keywords. It is important to remember this tells the search engines what your site is about, and it is also used as the link that shows up in the search results on Google, so use a compelling title that gives users a clear reason to click on it.

Rule Three: Alt Text on Images Make a Difference

All images on your website should have alt tags or alternative text. Alt tags are used to describe the image when the server can not find the image for which it is looking. Text will display, thus giving you a description of the image.  Also, Google will look to see that you have added the alt tags in your images so that blind visitors will still have access to your content. Google will rank your site higher for keeping it accessible to people with disabilities. Another side benefit is that alt tags can increase your keyword density.

Rule Four: Ignore Most Meta Tags

Back in the old days, meta tags were the key to SEO. All one had to do was put in a bunch of meta keywords and you would rank for the chosen keywords in no time. Nowadays Google does not give any relevance to meta keywords, however some smaller search engines do. The meta description is used to provide the text under the title link in search results by many search engines so you want to write a good meta description that accurately describes your site and uses some keywords. Make sure if you do decide to use meta keywords that you only use words that are actually represented on that page. If you do decide to use meta keywords that are not on the page; this could be viewed as spamming by the search engines!

Rule Five: Have a Site Map

You will want to have 2 different types of sites maps. One is an html page listing all the pages on your website. This serves as a type of "table of contents" for the user. This becomes increasingly important as your website becomes more elaborate. The second type of site map is an xml site map. The xml sitemap is an coded site map that makes it easier for the search engine spiders to index all the pages of your website. Go to Google Webmaster Tools to register your XML sitemap.

Rule Six: Use Relevant Keywords

Use a few different keywords and phrases that describe what your website is about. Use these and other related keywords, but only when it is natural to do so. Be careful not to over-do your keyword density or this could be viewed as spamming by Google. A good rule of thumb is to write the content like you are writing for human beings and not for search engines. For best optimization results use them in headlines, links and the general copy of the website.

Rule Seven: Focus on Content

Users searching the web aren't searching for design and graphics. They search for content and they are hungry for it.  If your site does not have the content for which users are searching, then no one will look at it. Or if they do, they won't stay very long.  Each page should begin with a relevant h1 tag as well as contain one of your keywords in the heading. The first paragraph should be a summary of the rest of the page and the first few sentences should also contain some of your keywords.

Rule Eight: Keep your Code Clean

It's best to code your sites in a text editor such as notepad and learn proper html or xhtml. Websites created by WSYWIG HTML programs (What you see is what you get) , produce an enormous amount of code, bloat and deprecated code. What this implies is that search engines may avoid these sites created by the WSYWIG HTML programs, depending on the amount of errors. It's best to use xhtml and CSS to determine the look and feel of the site. Use UL for untitled lists, p for paragraphs, h tags for heads and subhead, strong for bolded text and don't overuse div tags.

Rule Nine:  Your Home Page is the Most Important Page

This is the most important page of your website and the key to your site being found in the search engines. Your home pages should easily summarize the rest of your website and be easy to understand. Studies have shown that you have about 10 seconds to grab the users attention and keep then on your site. Your home page should have keywords in the title, heading, first few sentences of the first paragraph if possible, and alt tags in images on the home pages. You should also continue to use keywords in the rest of the content on the home page whenever it is natural to do so.

Rule Ten: Relevant Links Have Meaning

Search engines pay much attention to the links on your site and the words that you use in them. You should not use words such as "click here" or "for more information".  Instead, the link text should describe where the link will take the visitor. For example, if your site is about SEO in Houston you would use something like "Houston SEO" or "Houton search engine marketing".  The more relevant the links on your page, the more findable your website will become in the search results. If your website is about CSS website design, a link explaining the concept of (Cascading Style Sheets), for example, will boost your search engine rankings, whereas a link to a picture of your dog will not.