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Seo Master present to you:
By Amy Walgenbach, Google Developer Marketing

Our developer program started in 2005 with a handful of APIs and developer advocates. Fast forward to today: Google offers over 100 APIs, dozens of developer tools, and a raft of developer advocates around the world. Obviously, a lot has changed and the Web has matured significantly. Google has also evolved and matured, and we felt that it was time to step back and rethink how we interact with and support our developer community. We believe we can make it easier to find what you’re looking for, and facilitate connections with others in the Google Developer community. We know we can do better and we want your input so that we can understand your needs — and what drives you — better.

Now we want to hear from you.

We want to know what inspires you as a developer and how Google can support you. What does being a Google developer mean to you? Tell us what’s important to you and how we can make your experience as a Google developer better. Like any good open source project, the Google developers project needs your contributions. Share your story so we can we better support your success — and we may just pick you to be featured.

You can add a video (it's easy, really!) directly from the page, on your mobile phone, or write to us here. However you share with us, we’re looking forward to hearing what you have to say.

Amy Walgenbach is the Product Marketing lead for the Google+ platform and leads developer marketing for games at Google.

Posted by Ashleigh Rentz, Editor Emerita

2013, By: Seo Master

Seo Master present to you:
This guest post was written by Beau Harrington, Senior Development Director, Kabam

Cross-posted with the Google Commerce Blog

Kabam was part of the initial launch of Google+ Games with two game titles, Dragons of Atlantis and Edgeworld, and we recently added Global Warfare. For these games, we integrated Google In-App Payments and we’re pleased with our games’ monetization to date. There are a couple things we learned along the way that we’re happy to share with the community.

Integrating In-App Payments

Integrating In-App Payments in our games was very simple, especially when compared to other payment platforms. There is excellent documentation available, complete with examples for each step of the purchase flow. We also used open-source libraries such as ruby-jwt to generate the tokens required for each purchase option.

We designed our games and purchase pages around the expectation of instant feedback, making sure to incorporate page loads or refreshes wherever possible. For example, in Edgeworld, a player attacking an enemy base can load the list of Platinum options instantly, without waiting for the list of payment options to load. After their Platinum purchase, the player is immediately brought back to the game, with their new currency and items waiting for them.

Pro tip: strive to reduce purchaser friction

One of the keys to maximizing revenue is to remove as much friction as possible from the purchase flow, making sure as many people as possible get from one step of the flow to the next. Many payment platforms send players to their own website and multi-page checkout flow. The Google In-App Payments approach allows us to keep players on our game page for the entire flow, making sure we can manage more of the process and reduce abandonment.

Additionally, the player's credit card information is stored securely, so once a player has made a purchase anywhere using In-App Payments, their information is available for future purchases without additional data entry. Finally, JavaScript callbacks provided by In-App Payments allow us to show the effects of the purchase immediately, improving customer satisfaction.

General recommendations

For those experienced in this space, the following may seem rudimentary. At the same time, I’d be remiss not to include these recommendations as they are important to developing a successful game payments system:

• Make sure your payment flow is as seamless as possible, never giving the player the opportunity to get bored waiting for something to load. 
• Record and monitor each step of the payment flow in order to identify potential problems. 
• Run A/B tests on your purchase option page to optimize the number of players who make a purchase, as well as the amount of the average purchase. 

We are proud to be among the first companies on Google’s exciting new monetization platform, and we look forward to the continuing growth in features, functionality and developer tools.

Beau Harrington is Senior Development Director of Kabam

Posted by Scott Knaster, Editor

2013, By: Seo Master

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