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Seo Master present to you: By Dion Almaer, Google Developer Programs

Sigurd Magnusson, co-founder of the SilverStripe open source CMS platform, was in town for the mentor summit that wrapped up the Summer of Code.

We used that opportunity to grab him, put him in a Tiki hut, and chat with him about SilverStripe. We discuss life as an open source company, and the experience and advice based on having ten students enrolled in the summer of code program.

Thanks to Ohloh we have statistics on the code produced by the students. Obviously, the lines of code metric is purely quantitative and doesn't show the actual work involved, but it is great to see how these students have produced:



In the chat below you will hear about some of the really cool additions that SilverStripe has in its trunk thanks to the students.

2013, By: Seo Master

Seo Master present to you:

Last week Jason Grigsby visited Google as part of our Web Exponents speaker series which highlights innovations in web technology. Jason is a tech leader in mobile web development. In addition to spotting trends in the mobile space, Jason is at the front lines building mobile apps at Cloud Four. His humorous and informative talk includes technology recommendations and insightful examples from the world of mobile. Check out the video of the talk below. You can also download the slides.

Jason’s mobile strategy counterexamples include Chanel (they have an iPhone app but their website is unusable on the iPhone) and the difficulties of finding an Apple Store on the iPhone. His DOs and DON’Ts are:

DOs:

1. Know your customers and what devices they use.
2. Look beyond native apps to mobile web, SMS & MMS.
3. Apps for your most loyal customers add value.
4. Consistent experience across devices and offline.
5. Understand mobile context.

DON’Ts:

1. Don’t assume customers have downloaded your app.
2. Don’t rely on Flash.
3. Don’t make finding store locations & hours difficult.
4. Simple to use does not mean dumb.
5. Don’t forget that the ‘U’ in URL stands for Universal. (He goes on to point out that it really stands for Uniform.)

These all ring true for anyone with experience building for mobile. The hard part is figuring out the right solution for providing the right experience for desktop as well as diverse mobile devices. Jason gives a glimpse into the key features of a solution:

• integrated image resizing
• video conversion and resizing
• separation of content from markup so content can be used in native apps
• prioritization of content based on context
• full-featured APIs

The challenge in my opinion is in the steps of breaking out content from markup and determining which content is appropriate for a given device. We need frameworks that better support these ideas, but there’s still a lot of heavy design work on the developer’s shoulders. Jason points to NPR as an example of a large site that has successfully implemented this architecture. Check out Jason’s talk to find out more, and also check out some of the other videos in the Web Exponents playlist.

By Steve Souders, Performance Evangelist2013, By: Seo Master

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