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Seo Master present to you: Custom Search themes make it easy for you to customize the look and feel of your search results pages. And if you want to take the customization gig further, you can also customize the result snippet—a small sample of content that gives search users an idea of what's in the webpage—by using structured data.

When you are reading a webpage that reviews a film, you can figure out what the title is, what reviewers thought of the film, and how they rated it. You can even search for stores with the best prices for the DVD. Structured data can convey the meaning of such key information to computers.

Structured data formats—such as microformats, RDFa, and PageMaps—are semantic markup that you add to your HTML page. Structured data make web content more meaningful to machines. These attributes do not change the formatting of your website, they just make the text enclosed within the XHTML tags "understandable" by computers and influence what shows up in the result snippets.

When you tag your webpages with structured data, Custom Search indexes them and sends the metadata back in the XML results for your page. You can then take this XML feed and transform it into HTML results that showcase key information—such as image thumbnails, summaries, dates, authorship, ratings, and prices. Having the most relevant information in your search results makes the webpages in your site more compelling to your users.

You can, for example, create the following kind of rich snippets:


You can even add thumbnails and actions that let your users download files or make purchases.


To learn more, read the Custom Search Developer's Guide.

By Kevin Griffin Lim, Custom Search Team2013, By: Seo Master

Seo Master present to you: If you can select headgear for your LEGO ® action figures, your search engine should let you customize the theme for your search results page, right? Darn tooting!

True, Custom Search already lets you customize the look and feel of your search results page, but we're making it easier. You can now go to the control panel and select one of the predefined themes that broadly matches the look and feel of your website.

If the standard themes are not quite what you want, you can make further changes. You can tinker with the page layout (Why stick with a single column of results, when you can have two?) and play with the font colors and types. The standard themes paired with the "Compact" layout option are optimized for mobile devices, so they work well on iPhone, Android devices, and Pre.

If you want a greater level of control than that, you can download the CSS, tweak it in a text editor, and host the CSS in your website. You can make your search results page blend with the style of the rest of your website.


To learn more, read the Custom Search Developer's Guide.

By Kevin Gnome Lim, Custom Search Team2013, By: Seo Master

Seo Master present to you: By Dion Almaer, Google Developer Team

It's Leopard day. I am really excited to get home to install the new version of OS X. It isn't actually the new operating system itself that excites me, it is the new applications that I know have been waiting for this release to be able to see the light of day. Our own Google Mac team has announced an update for Leopard, so update Google Desktop before you change your strips for spots. When you setup the new Mail.app, consider enabling IMAP in Gmail and using both (I have been looking forward to IMAP support for a long time)!

I was really excited to see our Blogger GData JavaScript client library release. I am particularly proud of the examples that came along with the release as they really show you some of our ideas and give you good starting points for your own secure mashups.

If you want to test GData endpoints, there is help for doing some testing with cURL which we documented for you.

We got to hear to some of the teams too. Bruce Johnson and Joel Webber, members of the Google Web Toolkit team, had a nice interview with Pearson before the upcoming conference on GWT.

Paul McDonald and Rich Burdon of the Google Mashup Editor Team also discussed the nuances of the GME product and where it is heading.

In the Google Maps world Pamela played with clickable Polygons and used the ability to play a game. Also, if you are a Flash-y kind of guy, you can do more with KML and Flash.

We hosted a lot of open source meetings such as:

• Google Hosts CIFS Workshop
• Updates from the I Free Software Forum
• KDE 4.0 Release Party at Google HQ

For those that like to search across open source code, we have a new ability to tell us more about your code via the integration of Google Code Search and Sitemaps.

Fancy some video? We had some great tech talks on campus including:

• Randall Schwartz on Git
• An internal look at VMware Fusion
• Internet Security Keynote Google VP Vint Cerf

As always, check out the latest tech talks, subscribe to the Google Developer Podcast and visit the Google Code YouTube channel.

I am now heading out to get Leopard roaring, but a couple of final points. The new Google Finance Gadgets are interesting, and take a look at how our developer team lives in a Mario World.2013, By: Seo Master