MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

Easy Ways to Increase Your Alexa Ranking

Many online vendors seek to increase their free website traffic in order to increase their Alexa rating.  This has proven to be an effective way to find out how websites perform in their category, and is directly related to the amount of traffic they receive.  One effective use of the Alexa ranking is to input your website URL along with those of your competitors, and compare the rankings.  Just like golf, the lowest score wins.  If you are a commodity seller, and your competitors are a large group, or otherwise not easy to identify, the Alexa ranking can identify your type of business for you, and rate it against those it assigns to your category.  Even without competitor comparisons, the Alexa ranking can be analyzed over time to monitor the quality of your website traffic against improvements you may be making in your website design, or with the use of SEO optimization.

One important reason to follow and optimize Alexa ratings is to show an established and healthy site to advertisers.  Many advertisers rely on Alexa ratings in order to qualify the targets for their ad placement.  The power of Alexa is that it is accepted as very effective at comparing apples and oranges, so to speak.  For instance, how would you compare any two online businesses to decide where your ad was best placed?  Would you simply compare traffic and the one with the higher number wins?  This is a common comparison method, but suffers in the quality factors of the visitors.  For instance, in the first case, the visitors could consist of everyone who mistyped the URL of a common site, and have no predilection for purchasing anything from the target site.  In fact, they may visit the site irritated at the misdirection.  The second site could have targeted visitors, who have come because of clicking the links at a related site.  So the second site, although having lower traffic, contains the premium traffic.  They could have a much higher conversion rate to sales, which is the ultimate goal for the site after all.  Does that mean that the highest conversion rate makes the better site?  Not necessarily.  A lower conversion rate could still be the best rate in the class of that type of site.  So far, these are only three factors – traffic, amount of premium traffic, and business classification – and we still have not discussed search engine ranking, the use of SEO, or how to buy Alexa traffic.  This is the power of Alexa rankings is that all of these factors are taken into account and weighed into a final ranking that can be used to compare any two websites.

Another way to get started is to contact a provider for free website traffic, and see how they guarantee their performance.  Many specifically advertise that they will improve your Alexa rating, and after some months of service, you can confirm that this really happens.  At the same time, you can monitor your traffic, conversion rate, and most importantly sales to determine the improvements you have arranged.  Many free website traffic providers will refund your money if they do not help you achieve your Alexa rating goals.  By monitoring Alexa, you can effectively track your website performance improvement.

What You Really Need To Know About Web Design

Everyone seems to be an expert on web design, but the key is to know what you need so you can figure out what you want.  For instance, if your site is purely informational, such as a site promoting free marketing tips,  it will need a different design than if you are selling a product and need eCommerce tools such as a shopping cart.  If you create or have someone create a website for you, you want it to be effective and meet your needs.  Small businesses in particular require web design that helps their businesses grow and increases sales.
Give Your Website a KISS
If you have ever heard the acronym Keep It Simple, Stupid, or KISS, then you already know the first and most basic concept of web design.  You want to keep things as simple as possible.  If a visitor comes to your site, they want to be able to immediately and intuitively follow the content and know exactly what your site is about.  If you have too many add-ons or content that goes on and on without ever seeming to stop, your website will not attract visitors that are willing to stay long enough to actually see the products or services you are offering and make a purchase.  Simplicity is very important, so make sure that your web developer uses the KISS system.
While the overall site needs to look simple it also needs to be optimized well.  The underlying code should make the site friendly to all kinds of devices such as mobile phones, ipads, notebooks and so on, as well as to individuals with special needs.  Having a web design company that understands how to make your site accessible is part of keeping things simple.  The upside to accessibility is the fact that making your site accessible to all kinds of users helps to optimize it for the search engines.
Keep to a Basic Color Scheme
Using lots of colors and textures on your website can chase visitors away.  KISS those extra colors goodbye and give your visitor’s eyes a rest.  If you have a branded logo that uses color, stick to the logo’s palette of colors throughout the site.  Don’t be tempted to use different colors for every page.  Believe it or not, part of your branding is the colors you use, so constant repetition of the colors is a way to help customers connect with your brand.  Your site will look more professional and appealing if you are using a limited number of colors.
Navigation Must be Easy
If a visitor can’t get where they want to go once they get to your site, they will simply leave.  If your site is static, there are usually fewer problems with navigation, however, if you have an interactive design with a number of pages, such as a page for each product or service as well as order pages and description pages, use of a site map is critical.  The site map will not only enhance the navigation but will also assist search engine optimization.  Placement of your navigation system should be normal, such as to the left of the main page or at the top of each page.  People get used to looking in one place for the information they want and expect that website designers will put things where they expect them to be.
Keep Image and Video Quality High
Nothing says low quality like a pixelated photo or video.  If you are going to use a photo or image on your site, it must have a high enough resolution to be clear, or there is not point adding it to the site.  Sites that use too many graphics and animations can actually give viewers a headache.  Tastefully used video and graphics can definitely enhance web pages.  It is also important that the page is optimized for devices that can’t read images or videos so that there is text describing the image or video for better accessibility.  Another thing to consider when using videos or images is the amount of time required for them to download.  As the internet gets faster, people are more impatient than ever a don’t like to wait around for a page to load.  Instead, they are more likely to click out of the page or go to another site.
Content
The content you are planning to use on your site is absolutely critical.  If your site looks great but doesn’t provide any information, visitors will not stay.  You must clearly define what your products or services are in your content.  Content writing must be of the highest quality if you want to attract more visitors.  Not only should it be informative and interesting, but proper grammar should be used and it should flow easily.
As content is created, it needs to be optimized for the keywords you are targeting to drive traffic to your site.  Web developers understand how to use such things as headers, meta tags, and anchor text as part of a search engine optimization campaign.  Well-written content should be at the heart of such a campaign.
Web Design Leads to Web Traffic
Your web design has a direct relation to your web traffic.  Your website must be of high quality if you want targeted visitors to come to your site.  One of the best ways to get targeted website traffic is to buy traffic.  There are companies that help companies by providing traffic that is organized by location and language spoken so that the people coming to your site are the demographic you are looking for.
If your website has been designed with this in mind, your web pages can serve as the full page ads that are used to drive traffic to your site.  You won’t have to also create banner advertisements or do PPC marketing because your website can be used for your marketing.  With the high volumes of traffic that can be reached, buying traffic this way can be very economical.  Designing your site with this in mind will help you increase traffic and increase your sales.