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Seo Master present to you:
Create Breadcrumbs On Blogger - Breadcrumb for BloggerHow to create breadcrumbs for blogger? How to Make Breadcrumbs Menu ?
Breadcrumb for Blogger Breadcrumbs or breadcrumb trail is a navigation aid used in user interfaces. It gives users a way to keep track of their location within programs or documents. The term comes from the trail of breadcrumbs left by Hansel and Gretel in the popular fairytale.

The trails like Home » Label » Post Name are the breadcrumbs.

Here is a screenshot of a Breadcrumb Trail



Now that you know what a breadcrumb is , let us get into the details of adding the same to your Blogger Blog.

1. Go to Template > Edit HTML and  check the check box which says Expand the Widget Templates.
2. Now in the Template, Find
<b:include data='top' name='status-message'/>
and immediately above that, paste this line of code
<b:include data='posts' name='breadcrumb'/>
3. Now find
<b:includable id='main' var='top'>
If you find two occurrences of this, then locate the second one(locate the only one otherwise) and immediately above that paste this code snippet
<b:includable id='breadcrumb' var='posts'>
<b:if cond='data:blog.homepageUrl != data:blog.url'>
<b:if cond='data:blog.pageType == "static_page"'>
<div class='breadcrumbs'><span><a expr:href='data:blog.homepageUrl' rel='tag'>Home</a></span> » <span><data:blog.pageName/></span></div>
<b:else/>
<b:if cond='data:blog.pageType == "item"'>
<!-- breadcrumb for the post page -->
<b:loop values='data:posts' var='post'>
<b:if cond='data:post.labels'>
<div class='breadcrumbs' xmlns:v="http://rdf.data-vocabulary.org/#">
<span typeof="v:Breadcrumb"><a expr:href='data:blog.homepageUrl' rel="v:url" property="v:title">Home</a></span>
<b:loop values='data:post.labels' var='label'>
<b:if cond='data:label.isLast == "true"'>
» <span typeof="v:Breadcrumb"><a expr:href='data:label.url' rel="v:url" property="v:title"><data:label.name/></a></span>
</b:if>
</b:loop>
» <span><data:post.title/></span>
</div>
<b:else/>
<div class='breadcrumbs'><span><a expr:href='data:blog.homepageUrl' rel='tag'>Home</a></span> » <span>Unlabelled</span> » <span><data:post.title/></span></div>
</b:if>
</b:loop>
<b:else/>
<b:if cond='data:blog.pageType == "archive"'>
<!-- breadcrumb for the label archive page and search pages.. -->
<div class='breadcrumbs'>
<span><a expr:href='data:blog.homepageUrl'>Home</a></span> » <span>Archives for <data:blog.pageName/></span>
</div>
<b:else/>
<b:if cond='data:blog.pageType == "index"'>
<div class='breadcrumbs'>
<b:if cond='data:blog.pageName == ""'>
<span><a expr:href='data:blog.homepageUrl'>Home</a></span> » <span>All posts</span>
<b:else/>
<span><a expr:href='data:blog.homepageUrl'>Home</a></span> » <span>Posts filed under <data:blog.pageName/></span>
</b:if>
</div>
</b:if>
</b:if>
</b:if>
</b:if>
</b:if>
</b:includable>
This code will only display the last label of the post in the breadcrumb. If you want to display all the labels, then you will have to remove those 2 green lines of code.
4. Save the Template
5. If you want to make the breadcrumb smaller then go to Template Designer >Advanced > Add CSS and add the following Snippet there and Apply the changes
.breadcrumbs {
padding:5px 5px 5px 0px;
margin: 0px 0px 15px 0px;
font-size:95%;
line-height: 1.4em;
border-bottom:3px double #e6e4e3;
}
Now you should have a working breadcrumb navigation on your system. The original breadcrumb idea is based on Hoctro's Code from HOCTRO  breadcrumb hack. It has been modified to accommodate Search Pages, Label Pages and Archives.The post breadcrumb uses RDF breadcrumb Markup to assist you in displaying breadcrumbs in Google Search Results.
2013, By: Seo Master
Seo Master present to you:
Blogger SEO - Optimize Meta Description
Blogger SEO - Optimize Meta Description for blogger - SEO Meta Description Optimization Blogspot.

WHAT IS META DESCRIPTION

If you use Blogger custom templates, most likely you might have seen/added meta description tag in the head of your template;



<meta name="description" content="Template, tutorials, and articles to help Blogger users build a better Blogger blog" />
You can see the <meta> tag defines a description of a page. Search engines will use the text inside content attribute, in this case "Template, tutorials, and articles to help Blogger users build a better Blogger blog", as metadata when indexing that page. However don't get wrong here: Google itself doesn't use meta description tag to rank your pages. The only thing the metadata does is show up under the page title in search results.


META DESCRIPTION AND SEO

It does make sense but nothing to do with rankings. Aside showing the most relevant results for particular keywords, Google aims telling a searcher what the content is about on a web page. Providing a summary of the page on the SERPs supposes to help the searcher saving his time looking for the right information. Here meta description tags will play their role.

There are a lot of webmasters that misuse meta description tags to spam the SERPs. To promote their brands or services. They start stuffing keywords in the description to feed web crawlers and hope winning content relevancy. So basically meta description tags have been ignored when Google has started looking at the actual content of the web pages.
If the meta description is not present, search engines will display 150-character summary from any parts of the page content. I also noticed a few times that the summary came from visitor's comment.

Furthermore nowadays most social media sharing tools also will pick up meta description tag (if available) as a snippet - A very brief and concise summary (1-2 sentences) of your page's content. If not there, they will grab your contents directly.


INCREASE TRAFFIC WITH META DESCRIPTION

So why we should optimize this web feature?. Because having a page ranked on SERP isn't going to get you anywhere if no one clicks on it.

Meta descriptions for your web pages can improve the chances of your site being clicked on.
2013, By: Seo Master
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