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Facebook  Inc began rolling out a variety of new privacy controls on Wednesday,  the company's latest effort to address user concerns about who can see  their personal information on the world's largest social network.
New  tools introduced on Wednesday will make it easier for Facebook's  members to quickly determine who can view the photos, comments and other  information about them that appears on different parts of the website,  and to request that any objectionable photos they're featured in be  removed.
A new privacy "shortcut" in the top-right hand corner of  the website provides quick access to key controls such as allowing users  to manage who can contact them and to block specific people.
The  new controls are the latest changes to Facebook's privacy settings,  which have been criticized in the past for being too confusing.
Facebook  Director of Product Sam Lessin said the changes were designed to  increase users' comfort level on the social network, which has roughly  one billion users.
"When users don't understand the concepts and  controls and hit surprises, they don't build the confidence they need,"  said Lessin.
Facebook, Google Inc and other online companies have  faced increasing scrutiny and enforcement from privacy regulators as  consumers entrust ever-increasing amounts of information about their  personal lives to Web services.
In April, Facebook settled privacy  charges with the US Federal Trade Commission that it had deceived  consumers and forced them to share more personal information than they  intended. Under the settlement, Facebook is required to get user consent  for certain changes to its privacy settings and is subject to 20 years  of independent audits.
Facebook's Lessin said some users don't  understand that the information they post on their Timeline profile page  is not the only personal information about them that may be viewable by  others. Improvements to Facebook's so-called Activity Log will make it  easier for users to see at a glance all the information that involves  them across the social network.
Facebook also said it is changing  the way that third-party apps, such as games and music players, get  permission to access user data. An app must now provide separate  requests to create a personalized service based on a user's personal  information and to post automated messages to the Facebook newsfeed on  behalf of a user - previously users agreed to both conditions by  approving a single request.
The revamped controls follow proposed changes that Facebook has made to its privacy policy and terms of service.2013, By: Seo Master