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Seo Master present to you: Author Photo
By Ramki Krishnan, Technical Program Manager

Consumers are increasingly relying on their mobile devices to access the Web, thrusting mobile web performance into the limelight. Mobile users expect web pages to display on their mobile devices as fast as or faster than on their desktops.

As part of Google’s effort to Make The Web Faster, we invited Guy Podjarny, CTO of Blaze.io, to talk about some of the major performance concerns in the mobile web and ways to alleviate these issues. Guy’s talk focused on Front-End Optimization and highlighted 3 areas: mobile network, software, and hardware. Each of these impacts performance in myriad ways. The full video is available here, and runs just under an hour. If you don’t have time to watch this enlightening talk, this post discusses some key takeaways.

Mobile networks have high latency, and reducing the number of requests and the size of downloads are well-known optimization strategies. Guy also mentions using on-demand image displays such as loading above-the-fold images by default and other images only as they scroll into view. To handle network reliability, he recommends non-blocking requests eliminating single points of failure, with a selective aggregation of files needed for content display. Periodic pinging of the cell tower by the client can also reduce latency associated with dropped connections, but judicious timeouts and battery drain on the mobile device need to be factored in.

Modern mobile browsers are built mobile-friendly, and they can be helped further by exploiting localStorage to store CSS and JavaScript files. Pipelining multiple requests on a connection is an option, but developers need to work around head-of-line blocking by using techniques such as splitting dynamic and static resource requests on different domains.

Mobile hardware CPUs are weaker than their desktop counterparts. Guy points out the need to minimize JavaScript when designing mobile-friendly web pages and avoid reflows or defer JavaScript until after page loads. Clever image rendering techniques such as automatically resizing images to devices and loading full resolution only on zoom can also help.

Guy’s presentation makes clear that mobile web optimizations need to mitigate latencies introduced by mobile networks, software, and hardware. Rapidly changing OSes and browsers add to the challenges facing publishers. New and evolved tools and technologies will help ensure an optimal web browsing experience for mobile users.


Ramki Krishnan works at Google on the "Make The Web Faster" team. When not at work, he dreams of being a tennis pro, a humorist, and a rock drummer all rolled into one.

Posted by Scott Knaster, Editor

2013, By: Seo Master
Seo Master present to you:
By Pali Bhat, Group Product Manager

Cross-posted on the Google Commerce Blog and Chromium Blog

Since Google In-App Payments launched in July for developers in the United States, we’ve received great feedback on how easy it is to integrate as well as how simple it is for consumers to use. While the API has been off to a strong start, there’s been a growing demand for availability outside of the United States.

So starting today, we are opening developer enrollment for Google In-App Payments to 17 additional countries. In addition to the United States, developers from Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Japan, the Netherlands, Norway, Portugal, Spain, Sweden, and the United Kingdom can now use the Google In-App Payments API to incorporate an in-context payment experience into applications on the Chrome Web Store and their own sites.


Developers using In-App Payments are seeing strong conversions and revenue streams thanks to these key features:
  • Ease of use: the short payment process for consumers takes place right in the developer’s app or site.
  • Large existing user base: there are millions of Google Wallet online users in over 140 countries.
  • Low fees: developers pay just 5% on all transactions.
You can get started accepting payments in your web apps by following the tutorial and get answers to any questions in the forum. We look forward to expanding to even more countries in the future, as well as continuously working to improve the Google In-App Payments experience.


Posted by Scott Knaster, Editor
2013, By: Seo Master
Seo Master present to you:

When Google acquired Instantiations in August 2010, everyone knew about our Java Eclipse products. Shortly after we joined, we talked about how best to help developers now that we are part of Google. We have always wanted to get these tools in more developers’ hands. So, back in September we decided to give them away for free! The community response has been fantastic. With that done, we asked ourselves, how could we make a good thing even better? How about by open sourcing the code and creating two new Eclipse projects!

Today we are announcing Google’s donation of the source code and IP for two of these products to the open source community through the Eclipse Foundation. This donation includes WindowBuilder, the leading Eclipse Java GUI Designer, and CodePro Profiler, which identifies Java code performance issues. Specifically, the WindowBuilder Engine and designers for SWT and Swing. All in all, this is a value of more than $5 million dollars worth of code and IP.

The Eclipse Foundation’s Executive Director, Mike Milinkovich, states that, “this is clearly a significant new project announcement, and very good news for Java developers using Eclipse. It has been impressive to see the continued growth and popularity of WindowBuilder, as this product has always filled a much needed gap in the Eclipse offerings. We look forward to it appearing in an Eclipse release soon. We’re very pleased with Google’s generous support of Eclipse, and the Java developer community around the world.”

One of the exciting aspects of innovating in the open source arena is that customers benefit from a full community. We are very excited to see the diverse collection of companies and individuals that have already expressed an interest in contributing to these projects. Commercial level support is important to many customers. Genuitec, makers of MyEclipse, intends to offer commercial support for the various WindowBuilder based products including the SWT, Swing Designer and even the GWT Designer from Google. Please sign up on the Genuitec site for more information. Similarly, OnPositive intends to offer commercial support for CodePro Profiler, as well as lead as the committers on the Eclipse Community Project. Sign up on the OnPositive site for more information.

"Genuitec is pleased to offer commercial support for WindowBuilder-based products - Swing, SWT and GWT - in early 2011 for companies who wish to continue a paid support contract once their Google support expires. We've been involved with the Eclipse Foundation since the beginning, so we are very familiar with these products. Thus, providing commercial support for this product line is a natural fit for us," said Maher Masri, President of Genuitec.

“Over the years OnPositive has built up unique experience with the CodePro Profiler and we are excited to offer commercial support for it. Google’s donation ensures that Java developers can build faster applications,” said Pavel Petrochenko, President of OnPositive.

WindowBuilder
WindowBuilder is regarded as the leading GUI builder in the Java community (winning the award for Best Commercial Eclipse Tool in 2009). It includes powerful functionality for creating user interfaces based on the popular Swing, SWT (Standard Widget Toolkit), GWT (Google Web Toolkit), RCP and XWT UI frameworks.

CodePro Profiler
CodePro Profiler is an Eclipse-based Java application profiling tool that helps developers identify performance issues early in the development cycle and find CPU and algorithmic bottlenecks, memory leaks, threading issues, and other concurrency-related problems that can slow down an application or cause it to hang.

Both WindowBuilder and CodePro Profiler will become Eclipse projects in the first half of 2011. Once each one is set up as a project and available for download from the Eclipse site, the products will be accessible to use as open source code under the the standard Eclipse license. I am looking forward to leading the WindowBuilder project.

If you have any questions, you can learn more at this FAQ or we look forward to hearing from you on the forums.

2013, By: Seo Master
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