MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

Seo Master present to you: We know it's easier for developers to program in the languages they know. So we updated the Google Analytics API Python Client library with all the new API version 2 features and added reference exampels for both the Account Feed and Data Feed. Now it's easier than ever to automate your analysis workflow using our API.

Taking The Library For a Spin

With the updated library, we thought it would be a great time to highlight the power of the new v2 features. So we created a sample application to do just that. The application uses the new Google Analytics Python client library to retrieve metrics for a series of segments. It then performs some calculations on the data and creates bar charts using the GChartWrapper package, an open source Python wrapper for the Google Charts API. Finally, it uses the Python Imaging Library to add a title and legend, and stitches all the charts together into a single image. We decided to release this application as open source so you can create visualizations with your own data.

Solving Business Problems

With social media all the rage, we wanted to use this new application to help Avinash Kaushik, our Analytics Evangelist, to measure "engagement" on his popular Occam's Razor blog. We also wanted to determine if the time he spends participating in social media sites is valuable and sends new readers to his blog.

First we created segments to pull all the referrals from Facebook and Twitter. Second, we chose five calculations and corresponding metrics to compare the performance of thee two segments. We then compared the segments to each other and, for context, to all the visits to the site as a control.

They say a picture is worth a thousand words, here are the results:



Let's Analyze

Some interesting observations become apparent.

• Far more visits originate from Twitter (3.6x) when compared to Facebook, perhaps not surprising given Avinash's Twitter followers (~16,120)
• Visitors from Twitter tend to be new visitors, a good thing, but they view fewer pages and spend significantly less time on the blog.
• On the other hand Facebook delivers an audience that is loyal. These visitors come back to the site more often and spend a significant time on the blog (compared to Twitter and all other visitors).

The bottom line? Even though social networking sites are all the rage, they actually contribute very little to Avinash's blog. If this blog were a company, it would be wise to ensure the time and effort put into driving traffic from social media is proportionate to the actual volume of traffic and goal conversions from those sites.

Hopefully this example shows how powerful our new features can be.

If you're interested in running this report against your own data, the application is free and open sourced. Additionally, we made it really easy to change the metrics, segments, calculations and all the other visual properties to power your own visualizations. So please download it here and give it a whirl, we would love to hear your feedback.

By Nick Mihailovski, Google Analytics API Team2013, By: Seo Master

Seo Master present to you:

We are pleased to announce our newest addition to the shopping family -- a simple yet powerful programmatic interface that enables retailers to upload their content to Google and query data from Google. The new Shopping APIs have two components: Content and Search. As part of this launch, we’re are also deprecating the Base API and replacing it with today’s new Shopping APIs.

The Content API for Shopping allows retailers to upload product data to Google for use in multiple places online like Google Product Search, Product Ads, Google Affiliate Network, Google Commerce Search, and Shopping Rich Snippets.

The Search API for Shopping makes it easy for our Google Commerce Search customers, Google Affiliate Network publishers, and developers to build innovative applications using product data.

The Shopping APIs replace the Base API
These new Shopping APIs replace the existing Google Base Data API for our content providers and search applications. We are deprecating the Base API and will fully retire it on June 1, 2011. For existing developers making the switch, we’ve provided a Migration Guide to help.

You can read more details about these announcements on the Google Merchant Center blog and our FAQ on Google Base Data API Deprecation.

By Alex Dovlecel and Andrew Eames, Google Shopping Team2013, By: Seo Master

Seo Master present to you: By Dion Almaer, Google Developer Programs

I just got back from a trip to Belgium that had me speaking at JavaPolis, a conference full of Java and Web folk from Europe and beyond. Google engineers were all over, and we gave talks on Gears, GWT, Google data APIs, Guice, Google Java Collections, and Java language issues. It was capped off with an informal pub meetup where Google and Atlassian took the bill. Remember, they take pride in that Belgian beer.

GWT was in full force at the event. Many people came up to me to discuss their GWT implementations, and a lot of cool APIs and applications have been announced recently. For example, JSTM, the Java Shared Transacted Memory for GWT is a promising new library that gives you a transactional cache that can keep clients in sync. Map this onto Google Gears, and you can get offline caching. The author of the library is taking a lot at that feature right now. We also saw GWT Voices, which gives GWT developers with a cross browser sound API. Finally, Chronoscope showed us that you could take a GWT application, and with a small amount of work get it running on Android. A huge benefit of using the Java programming language across the board.

Speaking of Android, we got to have a nice long chat with Dianne Hackborn and Jason Parks of the Android team about many facets of the platform.

We also got to speak to developers from Zoho, on the release of Zoho Writer that uses Google Gears for full read/write access.

OpenSocial has been chugging away too, and it was exciting to see Apache Shindig, the open source set of components around OpenSocial, get released. This release includes a core gadget container foundation and an open source version of the gmodules.com renderer.

A fun new API was released recently too, which got a lot of buzz in the community. Out of the Zurich office, we saw the Google Charts API, which allows you to create dynamic charts in very short order. You can even integrate the new API with KML for quick data visualization.

The open source side of Google Code has had a busy time too. We released the Google Mac Developer Playground, which is a home for useful open source code produced by the Google Mac team, and any engineers at Google. With this release, Dave MacLachlan announced Statz which has already seen a major upgrade, allowing you to talk to a large swath of services.

On the back of the Google Summer of Code project, the team wanted to keep spreading open source goodness, and announced the Google Highly Open Participation Contest, and have already updated us of its performance. It is outstanding to see so many people coming together to help the myriad of open source communities out there.

To finish up, how about taking a peak at the new Knol effort, or looking at the new developer community calendar, or firing off a video download in the background to watch:

• Google Gadgets: Experiences of a Top Developer
• Making the most of maps
• Zoho Writer: Read Write
• Upcoming Changes to the JavaScript Language
• Poker Teaches (for something a little different)

As always, check out the latest tech talks, subscribe to the Google Developer Podcast and visit the Google Code YouTube channel.2013, By: Seo Master