MatrixAdapt | Logiciel de gestion d'Entreprise, Création et référencement des sites web

Seo Master present to you:

SEO Checklist:

A handy SEO Checklist for you to ensure your website is going to perform as well as possible in organic search results! Why hire an SEO consultant when many of their SEO secrets are listed here! Over 20 quality SEO tips listed free.

SEO Checklist + Web Site Performance Tips

S = Site + Search

E = Evaluation + Monitoring

O = Optimization + Conversion

Site + Search + Optimization + Conversion Checklist

Know what you want from your website before you start out.

If you're starting out you need to define just what you want from your website. Is it to generate sales, create leads, and interact with an audience or a simple brochure site with contact form?

I've seen clients who 'want a website' but have no idea of what it should do. Why? What's the point? Some direction from the outset please. If you don't know where you want to go how can you get there?

Have clear goals you can monitor and build upon.

How many sales do you need to generate, how many business leads a month, how many Twitter followers and FaceBook fans do you want, what percentage of people who visit your site do one of the things you want?

Understand long term high rankings will take time.

Yes, it is possible to publish something and have it ranked at number one at Google; however, real rankings take a long time, a lot of effort and there's a cost, if you do it yourself there's the hours and hours learning and testing, if you use an SEO firm they're going to invoice you.

There is no overnight solution; time is money.

Read the guidelines the search engines publish:

Google Webmaster Guidelines

Bing Webmaster Center Help

Yahoo Search Content Quality Guidelines

Research your keywords with Google's Keyword Tool.

For this example I'm using the most relevant term I can for this site: 'seo checklist' - right away Google has told me that people are looking for this list of terms by volume:

Seach engine optimization
Search marketing
Search engine marketing
SEO services
Search engine optimisation
Search engine ranking
SEO marketing
SEO optimization
Google SEO
Search Engine SEO

Create an XML sitemap for search engines. Submit this only as there's no such thing as search engine submission anymore.

http://www.google.com/webmasters/sitemaps/ping?sitemap=$map_url
http://www.bing.com/webmaster/ping.aspx?sitemap=$map_url
http://submissions.ask.com/ping?sitemap=$map_url
http://api.moreover.com/ping?sitemap=$map_url

2013, By: Seo Master

seo SEO Checklist 2013

Seo Master present to you: This post is part of the Who's @ Google I/O, a series of blog posts that give a closer look at developers who'll be speaking or demoing at Google I/O. This guest post is written by Roundarch's Technical Architect Greg Knapowski and Sr. Front End Developer Lawrence O’Sullivan who will be demoing as part of the Developer Sandbox.

Our client, NYSTROM Herff Jones Education Division, the leading producer of maps and globes for schools, sees many classrooms replacing chalk boards and wall maps with interactive white boards and laptop computers. Our Roundarch team worked to develop StrataLogica™, a web-based learning application that delivers map and atlas content in an engaging 3D, interactive environment utilizing the Google Earth API.

The Google Earth API was used as a foundation for StrataLogica™ to make use of its sophisticated image rendering logic, satellite imagery and access to built-in tools and navigation controls. As an enterprise scale application, we faced some interesting challenges and gained many insights along the way that we’d like to share.

Our first task was to prove we could wrap Nystrom’s existing educationally-focused maps and globes onto Google Earth while retaining the same high quality resolution delivered in their print products.

Achieving acceptable image resolution resulted in file sizes which were much too large. In addition, we needed to deliver an increased level of map content and granularity of images as the user zoomed into the earth. To address these two issues, we created a custom process that takes an Adobe Illustrator file and outputs Superoverlays in accordance with KML 2.1 standards. Using open source Python frameworks, we created a customized solution that outputs Superoverlays with various levels of content.

Our next challenge was to provide support for authoring and maintaining content, in the browser, using the Google Earth plugin. All content is authored and maintained in a content management system (CMS) in much the same way as any dynamic website. One unique difference is that some of the content elements are geo-referenced coordinates that specify the location of content on earth. In the case of placemark balloons, the geo-referenced coordinates identify “hotspots” on the Nystrom maps which become clickable when the user turns on a setting. The placemark balloons provide supplementary audio, image, video and descriptive content such as the example shown above for the Appalachian Mountains.

An ETL (extract, transform, load) process is used to transfer published content into the StrataLogica™ application database. We then use Java Server Pages (JSPs) to generate the KML which renders the placemark balloons. The KML contains both the “hotspot” coordinates and embedded HTML to display the audio, video, images and text. This example illustrates that standard web technologies can be used to deliver content through the Google Earth API with the exception that KML is generated in addition to HTML.

Once Nystrom was able to see their maps and content rendered on Google Earth through the plug-in, we needed to create a compelling and immersive educational experience to allow teachers and students to interact with maps, not just view them. Our team added features such as marking tools, custom content authoring tools and the ability for users to share and collaborate. For those of you attending Google I/O, stop by our booth in the Sandbox space to experience StrataLogica™ firsthand and chat with our team about the front-end development challenges we faced and how we overcame them. If you aren’t attending we encourage you to check out our blog post at http://blog.roundarch.com where we share more about how we developed StrataLogica™.

Posted by Greg Knapowski, Technical Architect, and Lawrence O’Sullivan, Sr. Front End Developer, Roundarch2013, By: Seo Master

seo Transforming Paper and Plastic into a 3D Interactive Experience 2013

Seo Master present to you:

Creative Commons image source

These days it’s difficult to be ‘out of the office’ as it’s even possible to gain access to work emails from anywhere via hosted exchange services like hosted exchange 2010. Advertisers, clients, co-workers and family can now all reach you, anytime, anywhere, so it’s a small wonder that many people are finding it hard to manage their inboxes.

Founder of TechCrunch, mentioned that the number of emails he receives daily went up from 2,433 in 2008 to 7, 000 by January 2013 and he’s not alone. Managing the vast amount of emails we all receive per day can feel overwhelming. A number of entrepreneurs have spotted the gap in the market and have designed email apps to help people manage their inboxes.

Mailbox (iPhone and Gmail)

The brain child of task-management application Orchestra, this app divides incoming emails into three basic categories: emails to keep, emails to save for later and emails to get rid of immediately. Users can move emails into any of the three categories, simply by swiping their hand across the screen in a specific direction.

Ryan Lawler from TechCrunch believes that the most interesting aspect is the ‘save for later’ function as it allows you to dictate when you’d like to read the email; in three hours, tomorrow, next week. It then removes these emails from the inbox but, still makes it easy to access them later. This both de-clutters your inbox whilst allowing you to pay attention to emails at a later date.

AwayFind (CRM software, Exchange, Gmail and Outlook)

This app allows users to step away from their email inboxes by learning which emails are important and alerting users via text message or phone calls should one come in. It was launched by a former productivity expert, Jared Coralnick. The app costs $4.99 and more per month.

Rapportive (Gmail)

Owned by LinkedIn, Rapportive aims to help users to improve their connections with people in their inbox by tapping into social media like Facebook, Twitter and, of course LinkedIn. Essentially the app shows users what kind of connections they share with the people they’re emailing and promotes connecting with people on social media as well.

Unroll.me (Gmail and Yahoo Mail)

Unroll.me is a free email app that de-clutters your inbox by incorporating, and organizing, all of your email subscriptions into one daily email.

Cue (Mobile and Online)

This mobile app has a number of handy functions that simply inbox management. For example; it automatically connects the events in your calendar to related phone numbers, addresses or people. Cue will pick up on auto generated emails and show users their flight departure times, check in codes etc in a simple, easy to read format.

Possibly one of the app’s coolest features is the fact that it will automatically update a person’s contact details across all your platforms; ensuring that the details you have are always up to date, no matter which platform you’re working from.

There are a plethora of email apps available; picking the right one will come down to a user’s needs, budget and preference.

Author Bio:

Pippa Green is a London-based blogger who regularly writes about new innovations in technology and is currently reviewing the Nasstar Online Desktop.