Seo Master present to you: Over the past few months we've received a lot of great feedback from our developers about what they wanted to see in the Google Analytics API. Today we're excited to announce new powerful and flexible features to the Google Analytics Data Export API including:
Support for Advanced Segments
With advanced segmentation, you can look beyond the totals and into the nuances of the data for your site. For example, the average time on site for all visits could be 60 seconds, but when you segment by country, you might learn that average time on site of visits from Poland is over 2 minutes.
So we've added two new ways to use advanced segments through the API:
Create them on the fly by specifying their expression directly through an API query.
Use advanced segments created in the Google Analytics web interface through the API.
This video describes exactly what advanced segments do and how you can use them with the API.
Goal 5-20 and Configuration Data
With the recent Google Analytics v4 launch enabling up to 20 goals, many of you asked for access to this valuable data, and we listened. Now there are 48 new metrics to access goal performance. We've also added all the goal configuration data, including name, type, step names for each profile.
Here's a great video describing the depth of the goal configuration data.
Custom Variables
Custom variables are powerful new ways to describe visitors, visits and pages within Google Analytics. In this new release, we've added 10 new dimensions to access custom variable data. In addition, every custom variable that you've used is now available through the Account Feed.
Seo Master present to you: Today I'm excited to announce that Google Fusion Tables is releasing its own API.
What is Fusion Tables? A product launched recently in Google Labs, Fusion Tables is a free service for sharing and visualizing data online. It allows you to upload data, share and mark up your data with collaborators, merge data from multiple tables, and create visualizations like charts and maps.
Do you have data you need to share with other organizations? In Fusion Tables, you can share all or part of a table with other people. Does your data mean more when seen together with other datasets you don't own? By merging your data with other people's shared tables, you can see the whole picture in one place, discuss the data in embedded comments, and mark up the data with your collaborators. Fusion Tables keeps track of who contributed each part of the data and who has permission to edit.
Watch Circle of Blue's video description of how they use Fusion Tables to combine and visualize water data.
Often the real meaning and potential impact of a database can be hidden behind all the raw names and numbers, but a well-chosen visualization can bring the data to life. Fusion Tables has automatic data visualization built in: we've integrated with the Google Maps API and the Google Visualization API so you can view your data in maps, motion charts, and graphs. All of these can be embedded in your webpage, your Google Site, your blog...any Web page you want! The visualizations even update automatically as data is updated or corrected. Embed the visualization once, and the latest version will always be shown automatically.
Let other people help spot outliers and unexpected values in your dataset by linking them directly to data that is filtered, aggregated, and visualized for various angles of examination. Fusion Tables' data discussion features help you gather feedback from your community.
Is your dataset active, always changing? Is it being collected right now on cell phones or websites? With the new Fusion Tables API, you can update and query your dataset in Fusion Tables programmatically, without ever logging in to the Fusion Tables website. The API means you can import data from whatever data source you may have, whether a text file or a full-powered data base. On the more exotic side, imagine you're collecting data via survey software on GPS-enabled cell phones, as the Open Data Kit project is doing. Open Data Kit uses Google App Engine and the Fusion Tables API to instantly map locations of survey results.
Are you a data exhibitionist? Put your data in Fusion Tables and make it available for the world to see! Fusion Tables will maintain your attribution as your data participates in other tables, enforce your choices about sharing and exporting the data, and invite Google Web Search to index the table.
Fusion Tables allows datasets to play together in a safe, collaborative, and privacy-controlled environment. We can't wait to hear about the amazing things you will make happen with Fusion Tables.
By Anno Langen, Jayant Madhavan and Rebecca Shapley, Google Fusion Tables Team2013, By: Seo Master
Coincidentally, also this week we launched the latest episodes in our Women Techmakers series on Google Developers Live. We're highlighting women who are making big social impacts through their innovations in tech. Please check it out.
In other areas of science this week, researchers in Spain used zebra fish to test an idea about limbs evolving from fins. The scientists ramped up the activity of a particular gene, which caused the fish to produce rudimentary limbs instead of fins. This might be an evolutionary clue about where our own arms and legs came from.
Finally, it looks like the mystery of line drawings in the Peruvian desert has been solved, according to Clive Ruggles, who is an archaeoastronomer (which might be the coolest job title ever) and archaeologist Nicholas Saunders. Ruggles says the drawings are a labyrinth, and "This labyrinth was meant to be walked, not seen". Well said, and in that spirit, we hope you get out and take a walk of your own this weekend, even if you don’t have an awesome ancient labyrinth nearby.
Each Friday on this blog we skip our usual developer topics and offer interesting (we hope) stuff that’s not directly related to writing code. 2013, By: Seo Master