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Seo Master present to you: By Marc Merlin, Software Engineer

Several folks from Google Sydney and beyond will be attending linux.conf.au 2008 in Melbourne, Australia next week and we're looking forward to sharing a week of FLOSS and fun with our fellow attendees. If you're heading to the conference, stop by our table at Open Day to learn more about Google's global open source initiatives. We'd also love to have any students, whether you're a local or just in town for the conference, join us on Thursday evening for our student party; several Google Summer of Code students and mentors have already let us know they'll be coming. You are, of course, welcome to join us at the Google conference wrap-up party on Friday evening. We'll be hosting a grand barbecue, with plenty of options for our vegetarian and vegan friends.

You may also be interested in these talks given by Googlers:

• Google, Open Source and Google Summer of Code, presented by Leslie Hawthorn
• OpenSSH, presented by Damien Miller
• Working around POSIX's faults: Improving the reliability of Linux named services (NSS) for large institutions, presented by Jamie Wilkinson and Vasilios Hoffmann

Anthony Baxter, Python's Release Engineer and a recent addition to Sydney's engineering team, will deliver Friday's opening Keynote, Two Snake Enter, One Snake Leave.

We hope to see you there!2013, By: Seo Master

Seo Master present to you: If you're a fairly regular reader to the blog you know that I'm a big fan of dlvr.it. While it used to be one of the best tools on the market for getting your blog posts sent to Tumblr, Twitter, Facebook, Linkedin and Delicious, the tides have turned.

Back in the day it used to literally be a one stop shop for social networking. You can have all of your blog posts sent to the top 3 social networking websites, the biggest social bookmarking website and the biggest microblogging website on the planet.

Now they only allow you to have 3 connections. Even though it kind of sucks that they got rid of Delicious, you can still get massive link juice to your website using this free service by backlinking your automated Tumblr blog. Here's how:

1. Sign Up For Dlvr.it

Signing up for dlvr.it is very easy. One of the best things about this service is the fact that you can have multiple accounts and they aren't picky about banning your IP. Some places like Reddit and StumbleUpon can be lame about letting you have multiple accounts.

Go and sign up for an account if you don't already have one. Once you get your account you will need your website or blog RSS feed. You can find this on a ton of websites so I won't even waste your time. Use Feedburner if you really can't figure it out. Feedburner will track all of your subscriptions and give you analytics for your posts.

2. Get Your Tumblr URLs

When you post to your blog the post will automatically be sent to your Tumblr account. This is great because Tumblr has a PR of 8 and it already gives you link juice back to your site. Another cool thing about this is that Tumblr has integrated a few things to make backlinking much easier for you. If you go to the bottom of your posts you will see buttons to add your Tumblr links to Newsvine, Chimedin and a few other social networking sites.

Sign up for as many as you can. This is going to give you a lot of traffic and will automatically backlink your posts for second tier backlinks. Once you have backlinked all of your posts, it's time to grab the Tumblr links.

Click on each post and paste the URLs into a notepad file. You can also speed up the process by using the WonderWare SiteMap Generator. This is a free tool that has made a huge difference in my SEO efforts. Download it and you can thank me later.

3. Load Up Your Favorite Submitter

My favorite submitter is SENuke XCR, but you use anything that you like. NoHands SEO, Magic Submitter, and RankBuilder NEO work just as well (the linkwheel function in RankBuilder NEO is awesome for this).


Now that you have your submitter loaded with your Tumblr URLs you can start blasting. It doesn't matter what submitter you use, but make sure that you have some great proxies or a VPN service so you aren't backlinking from your own IP. This will look spammy.

4. Indexing And Pinging

There are two options to go with here. You can either ping, ping, ping or you can index or you can do both for good measure. I talked to a marketer about a week ago that said he liked to ping as much as possible instead of indexing because it allowed the SEs to find the links on their own. This is sort of a drip feed for building links instead of all the links being indexed on the same day.

The other school of thought is that these are going to be third teir links so it doesn't really matter if they are indexed on the same day. Xrumer, ScrapeBox or even SENuke blasts work well to get these indexed quickly, but I like to use GSA SEO Indexer. This is a great product that submits all of your links to statistics and analytics websites all for 20 bucks. While the links won't be visible to users, they are highly crawled by the search engines.

Once you have done this, you can even blast away at those Newsvine, Chimedin and Delicous links. I like to do these separate so it doesn't look as spammy. I will usually switch up the submitter so these backlinks aren't showing up on the exact same sites as the SENuke blasts. And within a few hours you have a very reliable, very nice link pyramid of 3 tiers.

2013, By: Seo Master

Seo Master present to you:

People try to make SEO out to be some complicated thing that only geniuses can understand. Fortunately for us Internet marketers, it's really not all that complicated. When you take away web design, HTML, C++, Wordpress installation and all of that technical stuff, there isn't much to know about SEO except for what Google, Yahoo, Bing MSN and the other search engines love.

So called SEO gurus will try to tell you that the smallest thing on your website is the difference between page 1 and page 100, but that's not the truth at all.

People forget that the Internet is here for people, not SE crawlers, and when you appeal to people you are fulfilling what the spiders want to see on your site. Here are 5 SEO essential to getting your website ranked and to keep it ranked.

1. Constantly Update Content

Content is king, right? So why are there still bloggers out there that think it's okay to update their content once a week? That's ridiculous. If you're going to have a website, you need to treat it like a job. I like to write for my blogs at least once a day if not more.

People want you to give out great information and it's hard to do that in less than 300 words. Google and the other search engines like websites that have longer, unique and more helpful content on their sites. So if you're trying to rank, write a blog article 3-4 times per week and make sure it's over 500 words.

And another thing, if you're going to use scraped content, get The Best Spinner. You can use SpinnerChief, but I think that TBS has a better interface and is more reliable. Whatever you do, get a spinner. Unique content doesn't mean 30%. You want it to be 95-100% and you can't do that with scraped content unless you have a great spinner.

2. Internal Linking

Internal linking is one of the best ways to not only get all of your blog posts indexed, it's great for your readers. When you use internal links, Google and the other SEs will crawl those links, thus indexing the rest of your blog.

When a reader comes to your site and they see that you have provided a link to another article that is relevant to what they were searching for, they will click on it. Since the Penguin updates, you have to watch out for your anchor texts.

Make sure that you're not using the same old anchor text over and over again for your internal and external linking or you're going to get penalized. Make all of your affiliate links nofollow so you get as much link juice out of each individual piece of content.

3. Over Optimization

Yes, I use Traffic Travis and yes I make sure that all of my content is optimized before I publish them. However, I do not go overboard with the optimization.

There are a few things that I do to make sure that none of my articles are going to be flagged as over optimized. The first thing I do is I never add alternate descriptions to my images.

I only go with one description and if the crawlers miss it, too bad. Another thing I like to do is throw in one or two wacky tags to my submissions so they bring down the relevance score.

Sure, I use my keywords in the meta descriptions and I even optimize my H1 and H2 tags, but there are small things about each article that I publish that under optimizes them.

4. Backlinking

So, here's probably the biggest one out there. Yes, I use submission tools like Magic Submitter, SENuke and RankBuilder NEO, but when I'm building 1st, 2nd and even 3rd tier links I make sure that vary the anchor text a lot.

One of the best ways to get your backlinks looking natural is to use words like "click here, link, website, read more, for more information, and get info." This downgrades the backlinks a little bit by anchor text, but does not count against the link juice.

Sure, you won't rank to the top immediately, but you're building links that you want to stay in the index. You can rank with these tools, but you can't shotgun blast everything.

5. Deep Linking

One of the lost arts in SEO is the deep linking technique. When the Panda and Penguin updates rolled out so many websites were hit because every link on the net was to their homepage.

One of the best ways to get ranked is to have links to your blogs with unique anchor texts. I like to run an SENuke blast of my first tier links containing optimized anchor texts of my blog articles. This is a great way to build 2nd tier and even 3rd tier links in a couple of hours.

If you're only linking to your homepages just wait for that email in your webmaster tools. At the very least, you're going to get penalized. Deep link all of your blog articles and then deep link all of those backlinks for awesome results.

If you don't want to go through your site and find all of the URLs, use this free tool from WonderWare to scrape your site. It's also great for building sitemaps. I use it all the time to extract the URLs from my tiered Wordpress, Blogger, Weebly and Blog.com sites.  2013, By: Seo Master