Les nouveautés et Tutoriels de Votre Codeur | SEO | Création de site web | Création de logiciel

Loading...
Seo Master present to you:

7 tips to use Keyword Analytics to Your Advantage to Website

1.       Trend to inside the minds of searchers
Often we as marketers think we know a lot about how people search. The truth is, there are a lot of different ways to search and it varies by industry and from one individual to another. By analyzing the keywords and phrases that are driving traffic and sales to your website, you can find out how your customers search to find your site. What adjectives or other modifiers do potential customers search on? What order do they search?

2.       Which keyword are  working for organic search
If your site is showing up on the first page for some of those keywords, how much traffic are you getting from those organic listings? More importantly, how many leads or sales are you getting from those keywords? You will sometimes be surprised at which keywords drive the most traffic. Often it’s not the keywords you think will be best, and that’s why you have to watch your keyword referral reports to see which keywords are working.

3.       Calculate  which keywords are not driving users
If you’re on the first page of Google and you get zero clicks, it’s time to find some new keywords. Stick with the keywords that drive sales and ditch the keywords that don’t work. There is a huge difference in click through rates depending on the position your site is listed in, but if your site is anywhere on the first page of Google, you should expect some level of traffic, or you’re not targeting the right keyword.

4.       Searching  keywords which works in PPC that can be used for SEO
The nice thing about PPC search advertising is that you can choose exactly which keywords your ad shows up for. The thing that sucks about PPC is that you have to pay for every click. So why not take what you’ve learned from your PPC campaign and make sure you’re focusing your SEO efforts on the right keywords? You’ll usually find that a first page organic listing for the same keyword will send a lot more traffic than a paid listing for the same phrase, and the price per click is way better.

5.       Searching keywords which works  for SEO that can be used for PPC lunching

The same idea for taking PPC keywords into your SEO campaign works the other way, too. Organic search listings will bring people to your site for all kinds of different keywords–including tons of keyword combinations that you never would have thought to include in your PPC campaign. If you notice a particular phrase that drives a lot of sales from a unique organic search keyword, you should try it out in your PPC ads. You’ll usually see a similar conversion rate, or maybe even better conversion from PPC on the same keyword!
6.       Select  keywords to insert  as negative matches
Negative matching with PPC campaigns is when you tell the search engines to not show your ad when certain words are included in the search query. This can come in handy when you’re doing broad matching on keywords that have multiple meanings or connotations. They can also help you eliminate keywords that are driving a lot of traffic without resulting in sales. By watching your conversion metrics on a keyword level, you can identify keywords that drive traffic without sales and add those keywords to your campaigns as negative matches. You can even save yourself some money by looking at irrelevant, under-performing keywords from your organic search that should be excluded from your PPC campaigns before you even spend a penny on PPC ads.

7.       More ideas to get for new content and products

You’ll start to notice that people find your site for all kinds of different, sometimes strange, keywords. Watch the keyword list for new ideas for topics you can write about on your blog or even a new product you can add to meet the needs of your customers. If you’re getting significant traffic on keywords that you don’t have content about, it’s a good indicator that traffic would flow to your site if you create content to match what people are looking for.



2013, By: Seo Master

seo Keyword Analysis to advantage your website 2013

salam every one, this is a topic from google web master centrale blog: Webmaster Level: Beginner

It has probably happened to you: you're reading articles or watching videos on the web, and you come across some unrelated, gibberish comments. You may wonder what this is all about. Some webmasters abuse other sites by exploiting their comment fields, posting tons of links that point back to the poster's site in an attempt to boost their site's ranking. Others might tweak this approach a bit by posting a generic comment (like "Nice site!") with a commercial user name linking to their site.

Why is it bad?

FACT: Abusing comment fields of innocent sites is a bad and risky way of getting links to your site. If you choose to do so, you are tarnishing other people's hard work and lowering the quality of the web, transforming a potentially good resource of additional information into a list of nonsense keywords.

FACT: Comment spammers are often trying to improve their site's organic search ranking by creating dubious inbound links to their site. Google has an understanding of the link graph of the web, and has algorithmic ways of discovering those alterations and tackling them. At best, a link spammer might spend hours doing spammy linkdrops which would count for little or nothing because Google is pretty good at devaluing these types of links. Think of all the more productive things one could do with that time and energy that would provide much more value for one's site in the long run.


Promote your site without comment spam

If you want to improve your site's visibility in the search results, spamming comments is definitely not the way to go. Instead, think about whether your site offers what people are looking for, such as useful information and tools.

FACT: Having original and useful content and making your site search engine friendly is the best strategy for better ranking. With an appealing site, you'll be recognized by the web community as a reliable source and links to your site will build naturally.

Moreover, Google provides a list of advice in order to improve the crawlability and indexability of your site. Check out our Search Engine Optimization Starter Guide.

What can I do to avoid spam on my site?

Comments can be a really good source of information and an efficient way of engaging a site's users in discussions. This valuable content should not be replaced by gibberish nonsense keywords and links. For this reason there are many ways of securing your application and disincentivizing spammers.
  • Disallow anonymous posting.
  • Use CAPTCHAs and other methods to prevent automated comment spamming.
  • Turn on comment moderation.
  • Use the "nofollow" attribute for links in the comment field.
  • Disallow hyperlinks in comments.
  • Block comment pages using robots.txt or meta tags.
For detailed information about these topics, check out our Help Center document on comment spam.

My site is full of comment spam, what should I do?

It's never too late! Don't let spammers ruin the experience for others. Adopt security measures discussed above to stop the spam activity, then invest some time to clean up the spammy comments and ban the spammers from your site. Depending on you site's system, you may be able to save time by banning spammers and removing their comments all at once, rather than one by one.

If I spammed comment fields of third party sites, what should I do?

If you used this approach in the past and you want to solve this issue, you should have a look at your incoming links in Webmaster Tools. To do so, go to the Your site on the web section and click on Links to your site. If you see suspicious links coming from blogs or other platforms allowing comments, you should check these URLs. If you see a spammy link you created, try to delete it, else contact the webmaster to ask to remove the link. Once you've cleared the spammy inbound links you made, you can file a reconsideration request.

For more information about this topic and to discuss it with others, join us in the Webmaster Help Forum. (But don't leave spammy comments!)

Written by Adel Saoud and Paolo Petrolinithis is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: Hard facts about comment spam 2013

salam every one, this is a topic from google web master centrale blog: Posted by Michael Wyszomierski, Search Quality Team

Staying competitive in the online space can be hard if you don't have the proper tools at your disposal. That's why we offer solutions like Google Webmaster Tools, Google Analytics, and Google Website Optimizer to help you improve your site's effectiveness and functionality.

You may already use Google Webmaster Tools to help improve your site's visibility in Google's search results, but what can you do to optimize your pages for visitors who have already made it past the search results and into your site? Using Webmaster Tools in conjunction with Analytics and Website Optimizer, you can gain a comprehensive understanding of your pages' visibility in Google, where your visitors come from and how they interact with your site, and what content will most effectively get them to take the action you want.

For the first time ever, the Webmaster Tools, Analytics, and Website Optimizer teams will join forces to hold a free online seminar. I'll be there to talk about Webmaster Tools and discuss tips for using it with our other products for site owners. So if you enjoy live webmaster-focused events like our recent JuneTune live chat, check out the details below and register!

TITLE: The Google Trifecta: Webmaster Tools, Analytics, Website Optimizer
DATE: Tuesday, July 8th, 2008
TIME: 9:00 - 10:00 a.m. PT (16:00 UTC)
JOIN US: Register to attend

During this online seminar, team members will:
  • Provide brief introductions to their products
  • Highlight recent product updates and releases
  • Discuss the benefits of using all three products together
  • Answer common questions submitted by attendees
Upon registration, we also invite you to submit any specific topics you'd like us to cover. If you can't make that date or time, don't worry. We know that 9 a.m. for us isn't 9 a.m. for everyone! You'll be able to access an archived version of the presentation via the same registration URL.

Update: A recording of the event is now available on YouTube.
this is a topic published in 2013... to get contents for your blog or your forum, just contact me at: devnasser@gmail.com

from web contents: Free online seminar: The Google Trifecta 2013

Powered by Blogger.
Design by Dev Nasser