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Seo Master present to you:
By Scott Knaster, Google Code Blog Editor

Earlier this week, we launched a single Terms of Service for most of our APIs. You might know the Terms of Service (ToS) as those legal documents you click through quickly when you start using a new product, but they’re vitally important, as they specify exactly what you and we can expect from each other when you use our APIs. (Internally, we refer to the new terms as uToS [universal terms of service], pronounced "you toss".)

The project began some time ago as a general developer ToS cleanup. At the time, we looked at the Google Terms of Service shared across many consumer products, and figured developers deserved equal consideration. In reviewing the developer ToS documents, it became clear that there was plenty of language in common among various products. And this week, the new Terms launched, covering most APIs, with more to come in time. Of the APIs that are included, a few have additional terms, but these tend to be brief. And things overall are much simpler and cleaner than before.

This project is an example of something that affects every Google developer and Google too, and yet it’s not really a technical topic. This ToS simplification was no minor project: it was over two years in the making. Getting to simplify an important set of documents by removing over 125,000 words of text is a wonderful thing.

Speaking of universal things, the incredible Voyager 1 spacecraft is now about 18 billion kilometers from the sun and is nearing the end of our solar system. Voyager now inhabits a part of space between planets and other stars that has an intense magnetic field, among other unusual properties, and we’ll learn more about the place from Voyager itself. One scientist says that Voyager is now in a "stagnation region", and I think we all know what that feels like.

And finally, if you’re planning your holiday vacation over the weekend, you might want to see what happens if you ask Google Maps for walking directions from Rivendell to Mordor.


Fridaygram posts are just for fun, and sometimes even legal stuff can be fun. Fridaygrams are designed for your Friday afternoon and weekend enjoyment. Each Fridaygram item must pass only one test: it has to be interesting to us nerds.

2013, By: Seo Master

Seo Master present to you: By Tom Stocky, Director, Google Developer Products

We recently announced a System Status Dashboard for Google App Engine. As developers depend on App Engine for important applications, we wanted to provide more visibility into App Engine's availability and performance.

Application development today is pretty different than it was just a few years ago. Most web apps now make use of hosted third-party services for features like search, maps, video, or translation (e.g., our AJAX APIs). These services mean developers don't have to invest in massive computing resources to build these features themselves, and can instead focus on what is exciting and new about their apps.

Building in dependencies to third-party services or moving to a new hosting infrastructure is not something developers take lightly. This new App Engine dashboard provides some of the same monitoring data that we use internally, so you can make informed decisions about your hosting infrastructure.

Learn more (about this and other recent announcements) in the App Engine blog and please let us know what you think.2013, By: Seo Master

Seo Master present to you:
By Silvano Luciani, Developer Programs Engineer, AdSense API Team

Starting today, the AdSense Management API is available as part of AdSense Services in Google Apps Script. This means that you’ll be able to automate your AdSense reporting across Google products using a JavaScript cloud scripting language to do things like:

• Create AdSense performance reports for your AdSense accounts in a Google spreadsheet.
• Create a chart based on your AdSense reporting data and display it in a Google spreadsheet.
• Embed your scripts in a Google Sites page, for instance to import a chart.
• Use triggers to schedule the execution of your scripts, for instance to periodically update the chart imported in the Google Sites page.

You can start using the service by checking out the reference documentation, which also contains some sample scripts, and by reading this tutorial, which implements the use cases mentioned above.


Based in London, Silvano Luciani joined Google in 2011 to make the AdSense API developers happier people. Before that, he has worked in Finland, Italy, Spain and the UK, writing web based configuration management tools for ISPs, social networks, web based training materials, e-commerce apps and more. He has recently discovered that he loves charts, and has finally started to play the drums in the London’s office music room. If you can call what he does "playing the drums".

Posted by Scott Knaster, Editor

2013, By: Seo Master