Search Engine Optimization 

On-Page SEO:

This includes providing good content, good keywords selection,  putting keywords on correct places, giving appropriate title to every page etc.

Off-Page SEO:

This includes link building, increasing link popularity by submitting in open directories, search engines, link exchange etc.

A) Keyword Research: 

Before starting optimization of your site, you must have to know which terms you want to target. You may choose 3 or 4 keywords which will help you for better SEO. You can get this from here-Google Adwords

B) Keyword Volume: 

Estimate how much search traffic a specific keyword receives each month. You can get this from here- Google Adwords External Tool

C)  Keyword Density: 

keyword density means the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words; the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. If the density is too high, the search engine may activate its spam filter. So, the optimum value for keyword density is 5-7%.

D) Location of Keyword: 

keyword plays a significant role to increase the page rank. The closer a keyword or keyword phrase is to the beginning of a document, the more significant it becomes for the search engine.

E) Content: 

Content is the meat and bones of your Web site. Content is the King. It’s all the information your Web site contains, not just the words but also the Engagement Objects (the images, videos, audio, interactive technologies and so on that make up the visual space).

F) Page Rank:  

Page Rank can still be the deciding factor that bumps your site to the top of the search engines. Not only that, it is also a good indicator of which sites you should spend your most time trying to get links from. Install the Google Toolbar to find out.

G) Anchor Text: 

The quality of anchor text plays an important role in ranking your pages for specific keywords, especially competitive ones. Anchor text refers to the words that make up a link; they are the words that turn your mouse cursor into a finger-pointing hand. For example, in the sentence, "I love you." Here "love" is anchor text for the link.

H) Link Building: 

Link building is the SEO practice of obtaining links from external web sites to your own to improve both direct referrals ie. people clicking on the links and search engine ranking. Link building is all about increasing your site link popularity. Inbound linking (also called back links) is perhaps the most well known and often discussed of the link structure elements in search engine optimization. These back links are the links that point into your site from an outside Website.

How to increase Link Popularity?    

• Get your site listed in Open Directory Projects like dmog.org, yahoo.com.
• Submit your site in popular search engines manually. Don't go for automated submission.  
• Provide high quality content.
• Influence your personal relations with other webmasters. Put your site link on their sites. 
• Participate in Link Exchange Program. 
• Submit your site to bookmark sites like DIGG, and Slashdot etc. Before submitting please go through their spam policy.