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Seo Master present to you:
SEO Strategies have changed drastically over the last year or so. Using “old school” techniques on your blog will be ineffective, and in some cases counterproductive. Here are several of the key changes. KeywordsOld: Use the same keywords over and over New: Keyword variation is important In the old days, we would use the same keyword phrase as anchor text for inbound and internal links over and over. Google is smarter now and looks for variation in root keyword phrases. Using identical anchor text will lead Google to devalue the link. Keep this in mind for new links, and consider tweaking anchor text on existing ones as part of a link reclamation project. H1 TagsOld: H1 tags matter New: H1 tags matter less Google doesn’t give as much weight to H1 tags as much as it used to. On the other hand, Title tags are still of paramount importance. In the past, bloggers would “double dip” on keywords by skillfully varying the composition of H1 and Title tags, but today that’s probably not the best use of a blogger’s time. H1 tags should still be optimized, but my recommendation for blog posts, for both SEO and social marketing optimization, is to make Title and H1 tags identical. Reciprocal LinksOld: Reciprocal linking is good New: Reciprocal linking is bad Link exchange programs used to be a blogger’s bread and butter for SEO. No more. Google is smart enough to detect these arrangements and now concludes that such links are weaker than unreciprocated ones. As reciprocal links have been devalued, the technique should not be emphasized. Content LocationOld: Onsite content is everything New: Offsite content is important There was a time when bloggers blogged on their blogs, period. While onsite content obviously is still important, bloggers are going offsite to guest-post, in large part for the opportunity to build high quality links to their blogs. This is a powerful technique and one every blogger should consider. Google+Old: No Google+ to worry about New: Worry about Google+ Google+ is an SEO game changer. To quickly point out just three areas that bloggers need to be aware of:
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Labels: Directory Submission List, seo tips, social bookmarking list, Web 2.0 List
