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By Max Heinritz, Associate Product Magician (Manager)

Cross-posted with the Chromium Blog

Today we unveiled "Find Your Way To Oz", a new Chrome Experiment inspired by the upcoming feature film Oz The Great and Powerful. Developed by UNIT9, this experiment brings together Disney’s unique storytelling tradition and the power of the web platform, allowing users to interact with the web in a completely new way.



The desktop version of "Find Your Way To Oz" uses many of the open web’s more advanced features:

• Immersive Graphics: The experiment uses WebGL for the main 3D environment, CSS3 features such as CSS Transitions for various visual embellishments, and GLSL shaders for the tornado’s ominous look and feel.


• Rich Audio: As the user explores the experiment, the 3D sound dynamically adapts thanks to the Web Audio API. The same API powers the experiment’s music composing section.


• Camera-based interactions: Through WebRTC’s getUserMedia API, users can become circus characters or record their own mini-movies.

The experiment’s mobile web version also uses cutting-edge web technologies. These include graphics features such as accelerated 3D transforms and sprite sheets as well as mobile hardware features like camera, multi-touch, gyroscope and accelerometer. Together they create an experience that can normally only be found in native apps.

To learn more about how this experiment was built, read our technical case study and join us for a Google Developers Live event on February 11th at 11 a.m. GMT where we’ll be talking to the team behind the project. Alternatively, use Chrome’s developer tools to see how the experiment works on your own, perhaps finding in the process your own path to the yellow brick road.


Max Heinritz is an Associate Product Manager on the Chrome Web Platform team. He's helping the web reach its potential to become the universal application platform. On the weekends you can find him exploring the Northern California wilderness.

Posted by Scott Knaster, Editor

2013, By: Seo Master