seo How we improved performance on Google Code 2013

on Thursday, March 14, 2013 | 0 Comment

Seo Master present to you: By Jacob Moon, Google Developer Programs

If you're a frequent visitor to code.google.com for product updates and reference materials for Google APIs you're working with, you might have noticed that the page loading time (or page rendering time depending on how you see it) has reduced in varying degrees in the past several weeks.

As you'll see below, we've made several changes to help reduce user-perceived latency. This is not an exhaustive list of all improvements we've made recently, but these are the major ones we've made.

As Steve Souders emphasizes as the "Performance Golden Rule" in his book High Performance Web Sites, "only 10-20% of the end user response time is spent downloading the HTML document. The other 80-90% is spent downloading all the components in the page (p.5)".

We agree. That's why we focused our effort on reducing the number and size of downloads (HTTP requests) for the "components" throughout Google Code.

Combined and minimized JavaScript and CSS files used throughout the site

Downloading JavaScript and CSS files blocks rendering of the rest of the page. Thus, to reduce the number of HTTP requests made on the initial page load, we combined frequently-used JavaScript and CSS files into one file each. This technique has brought down 20 HTTP requests down to just 2. We also minimized the files by stripping out unnecessary whitespace and shortening function/variable names whenever possible.

Implemented CSS sprites for frequently-used images

There are 7 images prominently used throughout Google Code, including the Google Code logo, the googley balls at the bottom of every page, the plus and minus signs as well as the subscribe icon inside each blog gadget.

Although browsers usually download several images in parallel, we concatenated these images into one image so only one HTTP request would be made. Of course, concatenating several images into one required us to make several changes in HTML/CSS. For example, instead of having:

We had to change it to:

where sprites.gif is the concatenated image and background-position and width/height carefully calculated.

Implemented lazy loading of Google AJAX APIs loader module (google.load)

We like to eat our own dogfood. Among other APIs, we use our very own AJAX Feed API on product homepages inside the blog gadgets and the AJAX Search API on the search page. These Google AJAX APIs require the Google loader module (google.load) to be loaded first before any of the specific AJAX APIs (i.e. AJAX Feed API, AJAX Search API, Maps API) can be initialized and used. Traditionally, the Google AJAX APIs loader module would be loaded by including the following <script> tag in the <head> section:

    <script type="text/javascript" src="http://www.google.com/jsapi"></script>

This works well in most cases, but when optimizing for the display of static content, this blocks the browser from rendering the rest of the page until it's finished loading that script, thus impacting the user-perceived latency. So instead of loading the Google AJAX APIs loader module upfront, we are now loading it lazily only on the pages where it's required. This is made possible as follows (please note that this is a stripped-down version of what we have on Google Code):

First, in the <head> section, we load the Google AJAX APIs loader module via DOM scripting only on the pages where it's required:


if (needToLoadGoogleAjaxApisLoaderModule) {
    // Load Google AJAX APIs loader module (google.load)
    var script = document.createElement('script');
    script.src = 'http://www.google.com/jsapi?callback=googleLoadCallback';
    script.type = 'text/javascript';
    document.getElementsByTagName('head')[0].appendChild(script);
}

It's important to add the 'callback' parameter in the src attribute, 'callback=googleLoadCallback'. This callback handler will then be called whenever the Google loader module is finished loading.

Then, in the Google loader callback handler (googleLoadCallback()), we initialize the AJAX Feed API and provide the function name that utilizes the AJAX Feed API (startUsingAjaxFeedAPI):

function googleLoadCallback() {
  // Initialize AJAX Feed API
  google.load('feeds', '1', {callback: startUsingAjaxFeedAPI});
}

function startUsingAjaxFeedAPI() {
  // Start using AJAX Feed API
  var feed = new google.feeds.Feed(someFeedUrl);
  ...
}

In effect, we're loading the AJAX Feed API on-demand through the use of two consecutive callback handlers, first to load the Google AJAX APIs loader module (google.load) and then to initialize the AJAX Feed API before it's used. Similar technique can be used for the Maps API and the AJAX Search API.

By now you're probably wondering just how much of an impact did these changes have on Google Code anyways? According to our latency measurement stats, the user-perceived latency on Google Code dropped quite a bit, anywhere between 30% and 70% depending on the page. This is a huge return for relatively small investments we've made along the way, and we hope you'll find these techniques useful for your own web development as well.2013, By: Seo Master

Labels: faster web, google code, performance